Average Market Research Analysts and Marketing Specialists Salary in Savannah, GA
In Savannah, GA, Market Research Analysts and Marketing Specialists earn an average annual salary of $76,100. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a lower demand for these specialized roles influence compensation. Factors such as the size of the local economy and the concentration of related industries play a significant role in shaping these pay scales.
Executive Summary
- Average Salary: $76,100 per year.
- Growth Trend: Salaries have shifted 45.3% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $127,300.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Savannah, GA, appears to be moderately developed, with a total local workforce of 710 individuals in this field. The Location Quotient of 0.65 indicates a lower concentration of these professionals compared to the national average, suggesting that while the profession exists, it is not a dominant sector within the local employment landscape. The rate of 3.645 jobs per 1,000 workers further contextualizes the available opportunities within this specific metropolitan area.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Savannah, GA earns-12.3%below the national average.
$36.6
$1,463
$6,342
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Savannah is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing data complexity, the expanding need for consumer insights across all industries, and the evolving digital marketing landscape, which necessitates skilled professionals to navigate and leverage these changes.
Market Research Analysts and Marketing Specialists Salary Distribution in Savannah, GA
Salary progression for Market Research Analysts and Marketing Specialists in Savannah, GA, is significantly influenced by experience. Entry-level positions typically start at the lower end of the pay scale, while seasoned professionals with extensive experience and a proven track record can command salaries considerably higher than the average. The percentile gaps in earnings clearly signify the career progression opportunities available, rewarding expertise and specialized skills as individuals advance through junior, mid-level, and senior roles.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $34,980 | $16.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,075 | $27.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $67,800 | $32.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $95,125 | $45.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $127,300 | $61.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$76,100
Gross Pay
Real Wage (Purchasing Power)
$76,100
Adjusted for COL (100)
The nominal average salary of $76,100 in Savannah, GA, aligns precisely with the national average Cost of Living Index of 100. This means that, on average, the purchasing power of a Market Research Analyst's salary in Savannah is equivalent to that of their national counterpart. While the salary is lower than the national average, the cost of living being at par suggests that the real value of the income is maintained, offering a balanced financial standing for professionals in this role.
Job Market Context
710
Total Jobs
3.645
Per 1K Jobs
0.65
Location Quotient
Savannah, GA has 0.65x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.65, Savannah, GA, has a lower concentration of Market Research Analysts and Marketing Specialists than the national average. This suggests that the job market in this specific area is less saturated with these professionals. While this might indicate fewer job openings compared to more concentrated areas, it could also present opportunities for individuals with specialized skills to stand out and potentially negotiate more favorable terms due to less direct competition.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Savannah, GA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Savannah, GA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Savannah, GA is $76,100. This typically ranges from $34,980 for entry-level positions to $127,300 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Savannah, GA is 12.3% lower than the national median of $86,770.
Is Savannah, GA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.The average salary of $76,100 is below the national average of $86,770, although the Cost of Living Index is at the national average of 100.
Is Savannah, GA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Savannah, GA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Savannah, GA?
Some top paying nearby cities include Hilton Head Island-Bluffton-Port Royal, SC ($64,220) and Hinesville, GA.
How does Savannah's salary compare to the national average for this role?
The average salary in Savannah, GA, is $76,100, which is approximately $10,670 less than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the concentration of Market Research Analysts and Marketing Specialists in Savannah?
Savannah has a lower concentration of these professionals, indicated by a Location Quotient of 0.65, meaning there are fewer relative to the national average.
Does the Cost of Living in Savannah affect the salary competitiveness?
The Cost of Living Index in Savannah is 100, which is the national average. This means the $76,100 salary has purchasing power equivalent to the national average, despite being lower than the national salary figure.
How many Market Research Analysts and Marketing Specialists are there in Savannah?
There are approximately 710 Market Research Analysts and Marketing Specialists employed in Savannah, GA.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 710 employees in the Savannah, GA area with a job density of 3.645 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Savannah, GA