Market Research Analysts and Marketing Specialists in Hilton Head Island-Bluffton-Port Royal, SC, earn an average annual salary of $64,220. This figure is notably below the national average of $86,770, suggesting that local market dynamics and industry concentration play a significant role in compensation within this region. Factors such as the specific economic landscape and demand for these specialized roles in the area contribute to this pay differential.
Executive Summary
- Average Salary: $64,220 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $103,550.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Hilton Head Island-Bluffton-Port Royal, SC, appears stable, with a total local workforce of 350 individuals in this field. The Location Quotient of 0.77 indicates a slightly lower concentration of these roles compared to the national average, suggesting a moderate but not oversaturated demand. The presence of 4.277 jobs per 1,000 workers further supports a consistent, albeit not exceptionally high, level of employment opportunities.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Hilton Head Island-Bluffton-Port Royal, SC earns-26.0%below the national average.
$30.9
$1,235
$5,352
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this localized segment is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists across the United States have experienced steady growth over the past four years. This trend is typically driven by increasing data complexity, the growing importance of digital marketing, and the continuous need for businesses to understand consumer behavior and market trends.
Market Research Analysts and Marketing Specialists Salary Distribution in Hilton Head Island-Bluffton-Port Royal, SC
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase from entry-level to senior positions. While specific percentile data for Hilton Head Island-Bluffton-Port Royal is unavailable, national trends show that experienced professionals can command substantially higher salaries than their junior counterparts. These percentile gaps are a clear indicator of the value placed on accumulated expertise, strategic insight, and leadership capabilities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $30,660 | $14.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $48,165 | $23.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $59,270 | $28.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $80,275 | $38.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $103,550 | $49.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$64,220
Gross Pay
Real Wage (Purchasing Power)
$64,220
Adjusted for COL (100)
The nominal average annual salary of $64,220 in Hilton Head Island-Bluffton-Port Royal, SC, aligns precisely with the national average Cost of Living Index of 100. This means that the purchasing power of the salary in this region is equivalent to the national average. Consequently, individuals earning this salary can expect their income to cover essential expenses and discretionary spending at a rate comparable to the typical American.
Job Market Context
350
Total Jobs
4.277
Per 1K Jobs
0.77
Location Quotient
Hilton Head Island-Bluffton-Port Royal, SC has 0.77x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.77, the Hilton Head Island-Bluffton-Port Royal, SC, market for Market Research Analysts and Marketing Specialists is less concentrated than the national average. This suggests that while the profession is present, it is not a dominant industry sector within the region. The job market is neither exceptionally competitive nor oversaturated, offering a balanced environment for professionals seeking opportunities.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Savannah, GA Market Research Analysts and Marketing Specialists Salary | $76,100↑ 18% | 28 mi |
| Hinesville, GA Market Research Analysts and Marketing Specialists Salary | $58,080↓ 10% | 57 mi |
| Charleston-North Charleston, SC Market Research Analysts and Marketing Specialists Salary | $76,060↑ 18% | 63 mi |
| Brunswick-St. Simons, GA Market Research Analysts and Marketing Specialists Salary | $59,180↓ 8% | 84 mi |
Comparing salaries near Hilton Head Island-Bluffton-Port Royal, SC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Hilton Head Island-Bluffton-Port Royal, SC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Hilton Head Island-Bluffton-Port Royal, SC is $64,220. This typically ranges from $30,660 for entry-level positions to $103,550 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Hilton Head Island-Bluffton-Port Royal, SC is 26.0% lower than the national median of $86,770.
Is Hilton Head Island-Bluffton-Port Royal, SC a lucrative place for Market Research Analysts and Marketing Specialists?
No, not more lucrative than the national average.The average salary of $64,220 is below the national average, and the cost of living is on par with the national average, indicating no significant financial advantage.
Is Hilton Head Island-Bluffton-Port Royal, SC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Hilton Head Island-Bluffton-Port Royal, SC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Hilton Head Island-Bluffton-Port Royal, SC?
Some top paying nearby cities include Savannah, GA ($76,100) and Hinesville, GA.
How does the Hilton Head Island-Bluffton-Port Royal salary compare to the national average?
The average salary of $64,220 in Hilton Head Island-Bluffton-Port Royal, SC, is approximately 26% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Hilton Head Island-Bluffton-Port Royal, SC?
The Cost of Living Index for Hilton Head Island-Bluffton-Port Royal, SC, is 100, which is exactly the national average. This means the general cost of goods and services is comparable to the rest of the country.
How concentrated is the market for Market Research Analysts and Marketing Specialists in this area?
The Location Quotient of 0.77 indicates that the concentration of Market Research Analysts and Marketing Specialists in Hilton Head Island-Bluffton-Port Royal, SC, is slightly lower than the national average, suggesting a less specialized job market.
What is the total number of Market Research Analysts and Marketing Specialists in the local workforce?
There are approximately 350 Market Research Analysts and Marketing Specialists employed within the Hilton Head Island-Bluffton-Port Royal, SC, metropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 350 employees in the Hilton Head Island-Bluffton-Port Royal, SC area with a job density of 4.277 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Hilton Head Island-Bluffton-Port Royal, SC