Average Market Research Analysts and Marketing Specialists Salary in Fayetteville, NC
In Fayetteville, NC, Market Research Analysts and Marketing Specialists earn an average annual salary of $66,680. This figure is notably below the national average of $86,770, reflecting regional economic factors and the specific demand dynamics within the local market. The pay scale in Fayetteville is influenced by the concentration of these roles and the overall economic landscape of the state.
Executive Summary
- Average Salary: $66,680 per year.
- Growth Trend: Salaries have shifted 15.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $105,160.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Fayetteville, NC, comprises a workforce of 330 individuals. With a Location Quotient of 0.45, the concentration of these roles is below the national average, suggesting a less saturated but potentially less robust demand compared to national trends. The rate of 2.521 jobs per 1,000 workers further indicates a moderate presence of these specialized positions within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Fayetteville, NC earns-23.2%below the national average.
$32.1
$1,282
$5,557
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Fayetteville is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced growth over the past four years, mirroring national trends. Economic recovery, increased reliance on data-driven marketing strategies, and inflation typically contribute to upward salary adjustments in most professional fields.
Market Research Analysts and Marketing Specialists Salary Distribution in Fayetteville, NC
Salary progression for Market Research Analysts and Marketing Specialists in Fayetteville, NC, typically scales with experience. Entry-level positions may start significantly lower than the average, while senior roles with extensive experience and specialized skills can command salaries well above the $66,680 mark. The percentile gaps between junior and senior roles highlight the career advancement opportunities and the value placed on expertise within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $31,820 | $15.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,010 | $24 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $62,110 | $29.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,350 | $40.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $105,160 | $50.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,680
Gross Pay
Real Wage (Purchasing Power)
$66,680
Adjusted for COL (100)
The average annual salary of $66,680 in Fayetteville, NC, aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, making relocation financially neutral from a cost-of-living perspective. While the nominal salary is lower than the national average, the equivalent cost of living ensures that the real value of the income remains stable.
Job Market Context
330
Total Jobs
2.521
Per 1K Jobs
0.45
Location Quotient
At 0.45x, Fayetteville, NC has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.45, the market for Market Research Analysts and Marketing Specialists in Fayetteville, NC, is less concentrated than the national average. This suggests that while there may be fewer job opportunities compared to more populous or industry-heavy regions, the competition for available roles might also be less intense. Professionals in this field may find a niche, but the overall market size is smaller.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Fayetteville, NC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Fayetteville, NC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Fayetteville, NC is $66,680. This typically ranges from $31,820 for entry-level positions to $105,160 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Fayetteville, NC is 23.2% lower than the national median of $86,770.
Is Fayetteville, NC a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national standards.The average salary of $66,680 is significantly lower than the national average of $86,770, although the cost of living is on par with the national average.
Is Fayetteville, NC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Fayetteville, NC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Fayetteville, NC?
Some top paying nearby cities include Pinehurst-Southern Pines, NC ($72,280) and Raleigh-Cary, NC.
How does Fayetteville's salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Fayetteville, NC, is $66,680, which is approximately $20,000 less than the national average of $86,770.
What is the cost of living in Fayetteville, NC?
Fayetteville, NC, has a Cost of Living Index of 100, which is exactly the national average. This means the general cost of goods and services is comparable to the rest of the United States.
How concentrated are Market Research Analyst jobs in Fayetteville?
The concentration of these jobs in Fayetteville, as indicated by a Location Quotient of 0.45, is less than half the national average, suggesting a smaller specialized job market.
What does the number of jobs per 1,000 workers indicate for this role in Fayetteville?
With 2.521 jobs per 1,000 workers, the presence of Market Research Analysts and Marketing Specialists in Fayetteville is moderate, reflecting the overall size and industry composition of the local workforce.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 330 employees in the Fayetteville, NC area with a job density of 2.521 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Fayetteville, NC