Market Research Analysts and Marketing Specialists in Eastern North Carolina's nonmetropolitan areas earn an average annual salary of $64,790. This figure falls notably below the national average of $86,770. The lower compensation in this region is often influenced by factors such as a smaller market size, fewer large corporations, and potentially less demand for highly specialized roles compared to major metropolitan hubs.
Executive Summary
- Average Salary: $64,790 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $101,390.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Eastern North Carolina comprises a workforce of 520 individuals. With a Location Quotient of 0.36, the concentration of these roles is significantly lower than the national average, suggesting a less saturated but potentially less robust demand for these professionals within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Eastern North Carolina nonmetropolitan area earns-25.3%below the national average.
$31.2
$1,246
$5,399
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. This growth is typically driven by increasing data complexity, the evolving digital marketing landscape, and a sustained need for businesses to understand consumer behavior.
Market Research Analysts and Marketing Specialists Salary Distribution in Eastern North Carolina nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions might start closer to the lower end of the pay scale, while senior analysts with extensive experience and specialized skills can command significantly higher salaries, potentially reaching into the upper percentiles. The gap between entry-level and senior roles signifies substantial career advancement opportunities and earning potential within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $29,990 | $14.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $48,593 | $23.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,900 | $29.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $80,988 | $38.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $101,390 | $48.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$64,790
Gross Pay
Real Wage (Purchasing Power)
$64,790
Adjusted for COL (100)
The nominal average salary of $64,790 in Eastern North Carolina's nonmetropolitan area aligns precisely with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that income locally is equivalent to the national average, suggesting that the lower pay is offset by more affordable living expenses.
Job Market Context
520
Total Jobs
1.992
Per 1K Jobs
0.36
Location Quotient
At 0.36x, Eastern North Carolina nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.36 indicates that Market Research Analysts and Marketing Specialists are less concentrated in Eastern North Carolina's nonmetropolitan areas compared to the national average. This suggests that the job market for these roles is not as competitive or abundant as in other regions, which could present unique opportunities for skilled professionals but also implies a smaller overall demand.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Greensboro-High Point, NC Market Research Analysts and Marketing Specialists Salary | $75,730↑ 17% | 32 mi |
| Pinehurst-Southern Pines, NC Market Research Analysts and Marketing Specialists Salary | $72,280↑ 12% | 36 mi |
| Burlington, NC Market Research Analysts and Marketing Specialists Salary | $69,680↑ 8% | 36 mi |
| Winston-Salem, NC Market Research Analysts and Marketing Specialists Salary | $81,420↑ 26% | 41 mi |
| Durham-Chapel Hill, NC Market Research Analysts and Marketing Specialists Salary | $104,640↑ 62% | 56 mi |
Comparing salaries near Eastern North Carolina nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Eastern North Carolina nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Eastern North Carolina nonmetropolitan area is $64,790. This typically ranges from $29,990 for entry-level positions to $101,390 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Eastern North Carolina nonmetropolitan area is 25.3% lower than the national median of $86,770.
Is Eastern North Carolina nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to national averages.While the cost of living is at the national average, the average salary of $64,790 is significantly lower than the national average of $86,770, indicating less lucrative earning potential.
Is Eastern North Carolina nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Eastern North Carolina nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Eastern North Carolina nonmetropolitan area?
Some top paying nearby cities include Greensboro-High Point, NC ($75,730) and Pinehurst-Southern Pines, NC.
How does the local workforce size impact job opportunities?
A local workforce of 520 suggests a smaller talent pool, which could mean fewer job openings but potentially less competition for experienced professionals.
What does a Location Quotient of 0.36 mean for job seekers?
A Location Quotient below 1.0 signifies that the occupation is less common in this region than the national average, implying a potentially niche market.
How does the Cost of Living Index affect salary perception?
With a Cost of Living Index of 100, the $64,790 salary has the same purchasing power as the national average, making the lower nominal salary more palatable locally.
Are there many jobs per 1,000 workers for this role in Eastern NC?
With 1.992 jobs per 1,000 workers, the availability is moderate, reflecting the lower concentration compared to national benchmarks.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 520 employees in the Eastern North Carolina nonmetropolitan area area with a job density of 1.992 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Eastern North Carolina nonmetropolitan area