Average Market Research Analysts and Marketing Specialists Salary in Greensboro-High Point, NC
Market Research Analysts and Marketing Specialists in Greensboro-High Point, NC, earn an average annual salary of $75,730. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially industry concentration influence compensation levels in this region. While the nominal salary is lower, understanding the local economic landscape is key to evaluating its true value.
Executive Summary
- Average Salary: $75,730 per year.
- Growth Trend: Salaries have shifted 18.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $129,210.
- Outlook: With a total local workforce of 1,720 individuals in this profession, Greensboro-High Point presents a moderately sized labor pool. The Location Quotient of 0.86 indicates a slightly lower concentration of these roles compared to the national average, suggesting that while the profession is present, it is not a dominant industry hub. The rate of 4.804 jobs per 1,000 workers further contextualizes the demand within the broader employment landscape.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Greensboro-High Point, NC earns-12.7%below the national average.
$36.4
$1,456
$6,311
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Greensboro-High Point is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced growth over the past four years, mirroring national trends. Economic expansion, evolving marketing strategies, and increased demand for data-driven insights typically drive salary increases in this field, even in localized markets.
Market Research Analysts and Marketing Specialists Salary Distribution in Greensboro-High Point, NC
Salary progression for Market Research Analysts and Marketing Specialists is significantly influenced by experience. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with specialized skills and a proven track record can expect to earn considerably more. The percentile gaps between junior and senior roles highlight the substantial career growth and earning potential available within this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,480 | $18 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $56,798 | $27.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,540 | $31.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $94,663 | $45.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $129,210 | $62.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$75,730
Gross Pay
Real Wage (Purchasing Power)
$75,730
Adjusted for COL (100)
The average annual salary of $75,730 in Greensboro-High Point, NC, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary is equivalent to the national standard, offering a stable financial footing for residents without the added pressure of a higher cost of living impacting their disposable income.
Job Market Context
1,720
Total Jobs
4.804
Per 1K Jobs
0.86
Location Quotient
Greensboro-High Point, NC has 0.86x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.86 for Market Research Analysts and Marketing Specialists in Greensboro-High Point signifies that the concentration of these jobs is slightly below the national average. This suggests that while opportunities exist, the market may be less saturated than in major metropolitan areas, potentially offering a balanced competitive environment for job seekers and employers alike.
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Comparing salaries near Greensboro-High Point, NC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Greensboro-High Point, NC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Greensboro-High Point, NC is $75,730. This typically ranges from $37,480 for entry-level positions to $129,210 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Greensboro-High Point, NC is 12.7% lower than the national median of $86,770.
Is Greensboro-High Point, NC a lucrative place for Market Research Analysts and Marketing Specialists?
No, not more lucrative than the national average.The average salary of $75,730 is below the national average of $86,770. However, the cost of living is also at the national average, meaning the salary's purchasing power is comparable.
Is Greensboro-High Point, NC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Greensboro-High Point, NC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Greensboro-High Point, NC?
Some top paying nearby cities include Burlington, NC ($69,680) and Winston-Salem, NC.
How does the Greensboro-High Point salary compare to the national average?
The average salary of $75,730 in Greensboro-High Point is approximately 12.7% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Greensboro-High Point, NC?
The Cost of Living Index in Greensboro-High Point is 100, which is exactly the national average, indicating that the general cost of goods and services is on par with the rest of the country.
How many Market Research Analysts and Marketing Specialists are there in Greensboro-High Point?
There are approximately 1,720 Market Research Analysts and Marketing Specialists employed in the Greensboro-High Point area.
Is the job market for Market Research Analysts and Marketing Specialists concentrated in Greensboro-High Point?
No, the Location Quotient of 0.86 suggests that the concentration of these roles in Greensboro-High Point is slightly lower than the national average.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,720 employees in the Greensboro-High Point, NC area with a job density of 4.804 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Greensboro-High Point, NC