Average Market Research Analysts and Marketing Specialists Salary in Winston-Salem, NC
Market Research Analysts and Marketing Specialists in Winston-Salem, NC, earn an average annual salary of $81,420. This figure is slightly below the national average of $86,770, a common occurrence in markets where local economic factors and industry concentration influence compensation structures. The specific demand and supply dynamics within the Winston-Salem area play a significant role in shaping this salary landscape.
Executive Summary
- Average Salary: $81,420 per year.
- Growth Trend: Salaries have shifted 21.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $136,910.
- Outlook: Winston-Salem supports a local workforce of 1,490 Market Research Analysts and Marketing Specialists, indicating a stable presence within the region's employment ecosystem. With a Location Quotient of 0.98, the concentration of these roles is nearly on par with the national average, suggesting a balanced job market that is neither oversaturated nor exceptionally scarce. The presence of 5.451 jobs per 1,000 workers further underscores a consistent demand for these analytical and marketing professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Winston-Salem, NC earns-6.2%below the national average.
$39.2
$1,566
$6,785
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Winston-Salem is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced a steady upward trend over the past four years, mirroring national economic growth and increasing demand for data-driven insights. This growth is typically driven by inflation, evolving market complexities, and the continuous need for businesses to adapt their strategies.
Market Research Analysts and Marketing Specialists Salary Distribution in Winston-Salem, NC
Career progression for Market Research Analysts and Marketing Specialists in Winston-Salem, as elsewhere, is strongly tied to experience. Entry-level positions typically start at the lower end of the salary spectrum, perhaps around the 25th percentile, while seasoned professionals with extensive experience and specialized skills can command salaries in the 75th percentile and above. The increasing salary differentials observed across experience levels signify clear opportunities for career advancement and higher earning potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,370 | $19.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $61,065 | $29.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $73,780 | $35.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $101,775 | $48.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $136,910 | $65.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$81,420
Gross Pay
Real Wage (Purchasing Power)
$81,420
Adjusted for COL (100)
The average annual salary of $81,420 in Winston-Salem aligns perfectly with the local Cost of Living Index of 100, which represents the national average. This means that the purchasing power of a Market Research Analyst's salary in Winston-Salem is equivalent to that of their national counterparts, offering a stable financial standing relative to the cost of goods and services in the area.
Job Market Context
1,490
Total Jobs
5.451
Per 1K Jobs
0.98
Location Quotient
Winston-Salem, NC has 0.98x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.98, Winston-Salem's market for Market Research Analysts and Marketing Specialists is remarkably close to the national average in terms of industry concentration. This suggests a competitive yet accessible job market where professionals are neither overwhelmingly abundant nor exceptionally rare. The equilibrium indicated by the LQ implies that skilled individuals can find opportunities without facing extreme competition, while employers can source talent effectively.
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Comparing salaries near Winston-Salem, NC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Winston-Salem, NC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Winston-Salem, NC is $81,420. This typically ranges from $41,370 for entry-level positions to $136,910 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Winston-Salem, NC is 6.2% lower than the national median of $86,770.
Is Winston-Salem, NC a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, it offers competitive compensation relative to its cost of living.The average salary of $81,420 is on par with the national average cost of living, providing good purchasing power. The market concentration is also nearly at the national average, indicating a stable demand for these roles.
Is Winston-Salem, NC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Winston-Salem, NC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Winston-Salem, NC?
Some top paying nearby cities include Greensboro-High Point, NC ($75,730) and Eastern North Carolina nonmetropolitan area.
How does Winston-Salem's average salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Winston-Salem is $81,420, which is slightly lower than the national average of $86,770.
What is the cost of living in Winston-Salem compared to the national average?
Winston-Salem has a Cost of Living Index of 100, which is exactly the national average, meaning the cost of goods and services is comparable.
How concentrated is the job market for Market Research Analysts and Marketing Specialists in Winston-Salem?
The job market concentration, measured by the Location Quotient of 0.98, is very close to the national average, indicating a balanced presence of these roles.
How many Market Research Analysts and Marketing Specialists are employed in Winston-Salem?
There are approximately 1,490 Market Research Analysts and Marketing Specialists employed in the Winston-Salem area, contributing to a local workforce density of 5.451 jobs per 1,000 workers.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,490 employees in the Winston-Salem, NC area with a job density of 5.451 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Winston-Salem, NC