Average Market Research Analysts and Marketing Specialists Salary in Raleigh-Cary, NC
Market Research Analysts and Marketing Specialists in Raleigh-Cary, NC, command an impressive average annual salary of $88,520, surpassing the national average of $86,770. This elevated compensation reflects the region's robust economic landscape and the specialized demand for marketing expertise within its thriving business environment.
Executive Summary
- Average Salary: $88,520 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $142,840.
- Outlook: The Raleigh-Cary area demonstrates a significant concentration of Market Research Analysts and Marketing Specialists, with a Location Quotient of 1.68, indicating a workforce nearly 70% more concentrated than the national average. This strong presence, supported by a local workforce of 6,780 professionals in this field, suggests a healthy and dynamic job market with sustained demand for these crucial roles.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Raleigh-Cary, NC earns+2.0%above the national average.
$42.6
$1,702
$7,377
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that the salaries for Market Research Analysts and Marketing Specialists in Raleigh-Cary have experienced consistent growth over the past four years, mirroring national trends of increasing compensation for skilled professionals in high-demand sectors. This upward trajectory is likely driven by the evolving marketing landscape and the increasing reliance on data-driven insights.
Market Research Analysts and Marketing Specialists Salary Distribution in Raleigh-Cary, NC
Career progression for Market Research Analysts and Marketing Specialists in Raleigh-Cary is typically marked by a significant salary increase with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with specialized skills and a proven track record can expect to earn salaries in the upper percentiles, reflecting a substantial earning potential as expertise grows.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $48,610 | $23.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $66,390 | $31.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $79,600 | $38.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $110,650 | $53.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $142,840 | $68.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$88,520
Gross Pay
Real Wage (Purchasing Power)
$88,520
Adjusted for COL (100)
The average annual salary of $88,520 in Raleigh-Cary, NC, aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of a Market Research Analyst or Marketing Specialist's salary in this area is equivalent to the national standard, offering a stable financial footing without the added pressure of a higher cost of living.
Job Market Context
6,780
Total Jobs
9.365
Per 1K Jobs
1.68
Location Quotient
Raleigh-Cary, NC has 1.7x the national concentration of Market Research Analysts and Marketing Specialists jobs — a major employment hub for this role. Job seekers will find significantly more opportunities here than in most other areas.
With a Location Quotient of 1.68, Raleigh-Cary, NC, exhibits a job market that is significantly more concentrated with Market Research Analysts and Marketing Specialists than the national average. This suggests a competitive yet abundant environment where employers actively seek these professionals, and a substantial pool of talent exists to fill these specialized roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Durham-Chapel Hill, NC Market Research Analysts and Marketing Specialists Salary | $104,640↑ 18% | 18 mi |
| Rocky Mount, NC Market Research Analysts and Marketing Specialists Salary | $76,730↓ 13% | 48 mi |
| Goldsboro, NC Market Research Analysts and Marketing Specialists Salary | $71,700↓ 19% | 49 mi |
| Burlington, NC Market Research Analysts and Marketing Specialists Salary | $69,680↓ 21% | 49 mi |
| Fayetteville, NC Market Research Analysts and Marketing Specialists Salary | $66,680↓ 25% | 55 mi |
Comparing salaries near Raleigh-Cary, NC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Raleigh-Cary, NC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Raleigh-Cary, NC is $88,520. This typically ranges from $48,610 for entry-level positions to $142,840 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Raleigh-Cary, NC is 2.0% higher than the national median of $86,770.
Is Raleigh-Cary, NC a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, Raleigh-Cary, NC is a lucrative location for these professionals.The average salary of $88,520 is higher than the national average, and the cost of living is on par with the national average, indicating strong earning potential and purchasing power.
Is Raleigh-Cary, NC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Raleigh-Cary, NC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Raleigh-Cary, NC?
Some top paying nearby cities include Durham-Chapel Hill, NC ($104,640) and Rocky Mount, NC.
How does the Raleigh-Cary job market compare to the national average for this role?
The job market in Raleigh-Cary is more concentrated, with a Location Quotient of 1.68, indicating a higher density of these professionals compared to the national average.
What is the total number of Market Research Analysts and Marketing Specialists in Raleigh-Cary?
There are approximately 6,780 Market Research Analysts and Marketing Specialists employed in the Raleigh-Cary area.
Does the cost of living affect the value of the salary in Raleigh-Cary?
No, the cost of living in Raleigh-Cary is exactly at the national average (100), meaning the $88,520 salary has the same purchasing power as it would nationally.
What does a Location Quotient of 1.68 signify?
A Location Quotient of 1.68 means that Market Research Analysts and Marketing Specialists are 68% more concentrated in Raleigh-Cary than the national average, suggesting a strong industry presence.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 6,780 employees in the Raleigh-Cary, NC area with a job density of 9.365 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Raleigh-Cary, NC