Average Market Research Analysts and Marketing Specialists Salary in Rocky Mount, NC
Market Research Analysts and Marketing Specialists in Rocky Mount, NC, earn an average annual salary of $76,730. This figure is notably below the national average of $86,770, reflecting regional economic factors and the specific demand within the Rocky Mount labor market. Localized economic conditions and industry concentration play a significant role in shaping compensation for these professionals.
Executive Summary
- Average Salary: $76,730 per year.
- Growth Trend: Salaries have shifted 24.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $136,150.
- Outlook: With a total local workforce of 200 professionals in this field, Rocky Mount presents a modest but stable employment landscape for Market Research Analysts and Marketing Specialists. The location quotient of 0.65 suggests that while the concentration is lower than the national average, there is still a consistent presence of these roles, indicating ongoing demand within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Rocky Mount, NC earns-11.6%below the national average.
$36.9
$1,476
$6,394
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Rocky Mount is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing data complexity, the evolving digital marketing landscape, and the continuous need for businesses to understand consumer behavior.
Market Research Analysts and Marketing Specialists Salary Distribution in Rocky Mount, NC
Salary progression for Market Research Analysts and Marketing Specialists in Rocky Mount, as elsewhere, is strongly tied to experience. Entry-level positions typically command lower salaries, while senior analysts and specialists with extensive experience and specialized skills can expect significantly higher compensation. The percentile gaps between different experience levels highlight clear career advancement opportunities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,990 | $16.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,548 | $27.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $66,960 | $32.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $95,913 | $46.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $136,150 | $65.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$76,730
Gross Pay
Real Wage (Purchasing Power)
$76,730
Adjusted for COL (100)
The average annual salary of $76,730 in Rocky Mount aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of a Market Research Analyst's salary in Rocky Mount is equivalent to the national average, offering a balanced lifestyle without significant financial strain related to living expenses.
Job Market Context
200
Total Jobs
3.627
Per 1K Jobs
0.65
Location Quotient
Rocky Mount, NC has 0.65x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A location quotient of 0.65 indicates that Market Research Analysts and Marketing Specialists are less concentrated in Rocky Mount compared to the national average. This suggests that while the profession is present, it is not a dominant industry hub, potentially leading to a less competitive job market for candidates but also fewer specialized opportunities compared to larger metropolitan areas.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Greenville, NC Market Research Analysts and Marketing Specialists Salary | $81,810↑ 7% | 35 mi |
| Goldsboro, NC Market Research Analysts and Marketing Specialists Salary | $71,700↓ 7% | 42 mi |
| Raleigh-Cary, NC Market Research Analysts and Marketing Specialists Salary | $88,520↑ 15% | 48 mi |
| Durham-Chapel Hill, NC Market Research Analysts and Marketing Specialists Salary | $104,640↑ 36% | 61 mi |
| Jacksonville, NC Market Research Analysts and Marketing Specialists Salary | $62,560↓ 18% | 89 mi |
Comparing salaries near Rocky Mount, NC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Rocky Mount, NC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Rocky Mount, NC is $76,730. This typically ranges from $33,990 for entry-level positions to $136,150 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Rocky Mount, NC is 11.6% lower than the national median of $86,770.
Is Rocky Mount, NC a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to national averages.The average salary of $76,730 is below the national average, and the location quotient suggests a lower concentration of these roles, indicating a less robust market for high compensation.
Is Rocky Mount, NC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Rocky Mount, NC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Rocky Mount, NC?
Some top paying nearby cities include Greenville, NC ($81,810) and Goldsboro, NC.
How does the Rocky Mount salary compare to the national average?
The average salary in Rocky Mount ($76,730) is approximately $10,000 less than the national average ($86,770) for Market Research Analysts and Marketing Specialists.
What does a location quotient of 0.65 mean for job seekers?
A location quotient of 0.65 signifies that the concentration of Market Research Analysts and Marketing Specialists in Rocky Mount is 35% lower than the national average, suggesting fewer job openings relative to the national landscape.
Is the cost of living in Rocky Mount a factor in the salary?
With a cost of living index of 100, Rocky Mount's living expenses are on par with the national average. Therefore, the lower salary is not directly offset by a lower cost of living.
How many Market Research Analysts and Marketing Specialists work in Rocky Mount?
There are approximately 200 Market Research Analysts and Marketing Specialists employed in Rocky Mount, NC.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 200 employees in the Rocky Mount, NC area with a job density of 3.627 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Rocky Mount, NC