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Average Market Research Analysts and Marketing Specialists Salary in Greenville, NC

Market Research Analysts and Marketing Specialists in Greenville, NC, earn an average annual salary of $81,810. This figure is slightly below the national average of $86,770, reflecting regional economic factors and the specific demand within the local market. While the nominal salary is competitive, understanding its purchasing power within Greenville is key.

Executive Summary

  • Average Salary: $81,810 per year.
  • Growth Trend: Salaries have shifted 16.6% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $129,180.
  • Outlook: Greenville, NC supports a local workforce of 300 Market Research Analysts and Marketing Specialists. The location quotient of 0.66 indicates a lower concentration of these roles compared to the national average, suggesting that while the market is established, it may not be as saturated as in larger metropolitan areas. The presence of 3.708 jobs per 1,000 workers points to a steady, albeit not booming, demand for these professionals.
2024 Market Data

Salary Overview

$81,810

The average Market Research Analysts and Marketing Specialists in Greenville, NC earns-5.7%below the national average.

BreakdownBased on 40h/week
Hourly

$39.3

Weekly

$1,573

Monthly

$6,818

Market Research Analysts and Marketing Specialists Salary Distribution in Greenville, NC

Career progression for Market Research Analysts and Marketing Specialists in Greenville, NC, is typically marked by increasing salary levels. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with extensive experience and specialized skills can command salaries in the upper percentiles. The salary range, from junior to senior roles, signifies a clear path for career advancement and earning potential within the field.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$42,640$20.5
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$61,358$29.5
ManagerOversees team, compliance, and project delivery.50% (Median)$76,380$36.7
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$102,263$49.2
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$129,180$62.1

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$81,810

Gross Pay

Real Wage (Purchasing Power)

$81,810

Adjusted for COL (100)

The average annual salary of $81,810 in Greenville, NC, aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of the salary in Greenville is equivalent to the national average, offering a stable financial standing for residents. Professionals relocating to Greenville can expect their earnings to cover expenses at a rate comparable to the rest of the country.

Job Market Context

300

Total Jobs

3.708

Per 1K Jobs

0.66

Location Quotient

Below Average

Greenville, NC has 0.66x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

With a location quotient of 0.66, Greenville, NC, has a less concentrated presence of Market Research Analysts and Marketing Specialists compared to the national average. This suggests that while the profession is present and contributes to the local economy, the job market may be less competitive than in areas with a higher concentration of these roles. Professionals entering this market might find fewer direct competitors for available positions.

Nearby Job Markets

Nearby Cities for Market Research Analysts and Marketing Specialists

CitySalaryDist.
Rocky Mount, NC Market Research Analysts and Marketing Specialists Salary$76,730↓ 6%35 mi
Goldsboro, NC Market Research Analysts and Marketing Specialists Salary$71,700↓ 12%37 mi
Jacksonville, NC Market Research Analysts and Marketing Specialists Salary$62,560↓ 24%60 mi
Raleigh-Cary, NC Market Research Analysts and Marketing Specialists Salary$88,520↑ 8%73 mi
Durham-Chapel Hill, NC Market Research Analysts and Marketing Specialists Salary$104,640↑ 28%90 mi

Comparing salaries near Greenville, NC

Hiring Market Research Analysts and Marketing Specialistss?

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Greenville, NC?

The median annual salary for a Market Research Analysts and Marketing Specialists in Greenville, NC is $81,810. This typically ranges from $42,640 for entry-level positions to $129,180 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Greenville, NC is 5.7% lower than the national median of $86,770.

Is Greenville, NC a lucrative place for Market Research Analysts and Marketing Specialists?

Yes, with a caveat.The average salary of $81,810 is competitive with the national cost of living, offering stable purchasing power. However, it is slightly below the national average salary for the role, indicating potential for higher earnings elsewhere.

Is Greenville, NC a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Greenville, NC is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Greenville, NC?

Some top paying nearby cities include Rocky Mount, NC ($76,730) and Goldsboro, NC.

How does Greenville's cost of living compare to the national average?

Greenville, NC, has a cost of living index of 100, which is exactly the national average. This means that the general cost of goods and services in Greenville is comparable to the rest of the United States.

What is the concentration of Market Research Analysts and Marketing Specialists in Greenville?

The concentration, measured by the location quotient, is 0.66, which is below the national average of 1.0. This indicates that these roles are less prevalent in Greenville compared to the national landscape.

How many Market Research Analysts and Marketing Specialists are there in Greenville?

There are approximately 300 Market Research Analysts and Marketing Specialists employed in Greenville, NC.

What is the job availability like for these roles in Greenville?

There are 3.708 jobs per 1,000 workers in Greenville for Market Research Analysts and Marketing Specialists, suggesting a consistent but not exceptionally high level of job availability.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 300 employees in the Greenville, NC area with a job density of 3.708 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Greenville, NC