Average Market Research Analysts and Marketing Specialists Salary in Goldsboro, NC
The average salary for Market Research Analysts and Marketing Specialistss in Goldsboro, NC is $71,700. While this is lower than the national average, the cost of living in Goldsboro, NC may offset the difference, preserving real purchasing power.
Executive Summary
- Average Salary: $71,700 per year.
- Growth Trend: Salaries have shifted 3.3% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $115,260.
- Outlook: The current demand for Market Research Analysts and Marketing Specialistss is stable, with a local workforce of approximately 120 professionals. This role remains a specialized component of the broader Goldsboro, NC economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Goldsboro, NC earns-17.4%below the national average.
$34.5
$1,379
$5,975
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
Over the past 4 years, Market Research Analysts and Marketing Specialists salaries in Goldsboro, NC have remained stable with a modest increase of 3.3%. This positive trajectory often correlates with increased demand and a favorable future outlook for the profession.
Market Research Analysts and Marketing Specialists Salary Distribution in Goldsboro, NC
The earning potential for Market Research Analysts and Marketing Specialistss in Goldsboro, NC varies significantly by experience level. There is a substantial income gap, with top earners (90th percentile) making over 3.1x the starting salary. This indicates strong career progression opportunities. Entry-level roles (10th percentile) typically start around $36,670, while highly experienced professionals can command wages upwards of $115,260.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,670 | $17.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $53,775 | $25.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $66,170 | $31.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $89,625 | $43.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $115,260 | $55.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$71,700
Gross Pay
Real Wage (Purchasing Power)
$71,700
Adjusted for COL (100)
In Goldsboro, NC, the Cost of Living Index is 100. This increases your effective purchasing power from $71,700 to $71,700.
Job Market Context
120
Total Jobs
2.829
Per 1K Jobs
0.51
Location Quotient
Goldsboro, NC has 0.51x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
120 people work as Market Research Analysts and Marketing Specialists in Goldsboro, NC.
Moderate density — roughly 2.829 out of every 1,000 local jobs are in this profession.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Greenville, NC Market Research Analysts and Marketing Specialists Salary | $81,810↑ 14% | 37 mi |
| Rocky Mount, NC Market Research Analysts and Marketing Specialists Salary | $76,730↑ 7% | 42 mi |
| Raleigh-Cary, NC Market Research Analysts and Marketing Specialists Salary | $88,520↑ 23% | 49 mi |
| Jacksonville, NC Market Research Analysts and Marketing Specialists Salary | $62,560↓ 13% | 55 mi |
| Fayetteville, NC Market Research Analysts and Marketing Specialists Salary | $66,680↓ 7% | 60 mi |
Comparing salaries near Goldsboro, NC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Goldsboro, NC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Goldsboro, NC is $71,700. This typically ranges from $36,670 for entry-level positions to $115,260 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Goldsboro, NC is 17.4% lower than the national median of $86,770.
Is Goldsboro, NC a good place for Market Research Analysts and Marketing Specialistss?
It depends on your priorities. While the average Market Research Analysts and Marketing Specialists salary in Goldsboro, NC is $71,700 (below the national average), the area may offer a lower cost of living or other lifestyle benefits typical of Goldsboro, NC. See distinct detailed breakdown below.
Is Goldsboro, NC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Goldsboro, NC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Goldsboro, NC?
Some top paying nearby cities include Greenville, NC ($81,810) and Rocky Mount, NC.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 120 employees in the Goldsboro, NC area with a job density of 2.829 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Goldsboro, NC