Average Market Research Analysts and Marketing Specialists Salary in Wilmington, NC
In Wilmington, NC, Market Research Analysts and Marketing Specialists earn an average annual salary of $76,590. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different industry focus influence compensation in this coastal city. While the salary is lower than the national benchmark, the cost of living in Wilmington is precisely at the national average, offering a balanced perspective on purchasing power.
Executive Summary
- Average Salary: $76,590 per year.
- Growth Trend: Salaries have shifted 31.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $126,100.
- Outlook: Wilmington, NC supports a local workforce of approximately 850 Market Research Analysts and Marketing Specialists. With 4.573 jobs per 1,000 workers, the presence of this profession is slightly below the national average concentration, indicated by a Location Quotient of 0.82. This suggests a stable, albeit not exceptionally concentrated, job market for these roles within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Wilmington, NC earns-11.7%below the national average.
$36.8
$1,473
$6,383
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Wilmington is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the area have seen gradual growth over the past four years, mirroring national trends. Economic expansion, evolving marketing strategies, and increased demand for data-driven insights likely contribute to a steady upward trajectory in compensation, even if local averages differ from the national pace.
Market Research Analysts and Marketing Specialists Salary Distribution in Wilmington, NC
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command salaries well above the average. The percentile gaps in salary distribution signify clear opportunities for advancement and higher earning potential as one moves from junior to senior roles.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,820 | $20.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,443 | $27.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $68,030 | $32.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $95,738 | $46 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $126,100 | $60.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$76,590
Gross Pay
Real Wage (Purchasing Power)
$76,590
Adjusted for COL (100)
The average annual salary of $76,590 in Wilmington, NC, aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, offering no significant advantage or disadvantage in terms of affordability compared to the rest of the country. Your earnings will stretch as far in Wilmington as they would on average nationwide.
Job Market Context
850
Total Jobs
4.573
Per 1K Jobs
0.82
Location Quotient
Wilmington, NC has 0.82x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.82, Wilmington, NC, has a slightly lower concentration of Market Research Analysts and Marketing Specialists compared to the national average. This indicates that while the profession is present and necessary, it is not a dominant industry hub. Consequently, the job market may be less competitive in terms of sheer volume of available positions, but also potentially less saturated with talent.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Jacksonville, NC Market Research Analysts and Marketing Specialists Salary | $62,560↓ 18% | 46 mi |
| Myrtle Beach-Conway-North Myrtle Beach, SC Market Research Analysts and Marketing Specialists Salary | $66,130↓ 14% | 67 mi |
| Goldsboro, NC Market Research Analysts and Marketing Specialists Salary | $71,700↓ 6% | 81 mi |
| Fayetteville, NC Market Research Analysts and Marketing Specialists Salary | $66,680↓ 13% | 87 mi |
| Greenville, NC Market Research Analysts and Marketing Specialists Salary | $81,810↑ 7% | 100 mi |
Comparing salaries near Wilmington, NC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Wilmington, NC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Wilmington, NC is $76,590. This typically ranges from $41,820 for entry-level positions to $126,100 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Wilmington, NC is 11.7% lower than the national median of $86,770.
Is Wilmington, NC a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the cost of living is average, the average salary of $76,590 is below the national benchmark of $86,770, indicating less lucrative earning potential in this specific location.
Is Wilmington, NC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Wilmington, NC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Wilmington, NC?
Some top paying nearby cities include Jacksonville, NC ($62,560) and Myrtle Beach-Conway-North Myrtle Beach, SC.
How does Wilmington's cost of living compare to the national average?
Wilmington, NC, has a Cost of Living Index of 100, which is exactly the same as the national average. This means that the general cost of goods and services, including housing, is comparable to the national median.
What is the job concentration for this role in Wilmington?
The job concentration, measured by the Location Quotient, is 0.82, which is slightly below the national average. This suggests that while the roles exist, they are not as densely populated as in other major metropolitan areas.
How many Market Research Analysts and Marketing Specialists are there in Wilmington?
The total local workforce for Market Research Analysts and Marketing Specialists in Wilmington, NC, is approximately 850 individuals.
Are there many job openings for Market Research Analysts in Wilmington?
There are 4.573 jobs per 1,000 workers in this field in Wilmington, which is slightly below the national average concentration, indicating a moderate level of demand.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 850 employees in the Wilmington, NC area with a job density of 4.573 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Wilmington, NC