Average Market Research Analysts and Marketing Specialists Salary in Fort Smith, AR-OK
Market Research Analysts and Marketing Specialists in Fort Smith, AR-OK earn an average annual salary of $64,350. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and the specific demand dynamics within the local market. While the nominal salary may seem lower, it's crucial to consider the local cost of living.
Executive Summary
- Average Salary: $64,350 per year.
- Growth Trend: Salaries have shifted 20.2% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $115,830.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Fort Smith, AR-OK comprises approximately 270 professionals. With a Location Quotient of 0.49, the concentration of these roles is below the national average, suggesting a less saturated but potentially less robust demand compared to national hubs. The presence of 2.758 jobs per 1,000 workers indicates a moderate level of employment in this sector within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Fort Smith, AR-OK earns-25.8%below the national average.
$30.9
$1,238
$5,363
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Fort Smith is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced consistent growth over the past four years, mirroring national trends. This growth is typically driven by increasing demand for data-driven insights and evolving marketing strategies across various industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Fort Smith, AR-OK
Salary progression for Market Research Analysts and Marketing Specialists in Fort Smith, AR-OK is significantly influenced by experience. Entry-level positions typically command salaries at the lower end of the spectrum, while senior roles with extensive experience and specialized skills can earn considerably more. The percentile gaps in salary distribution clearly signify opportunities for career advancement and increased earning potential as professionals gain expertise.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $30,890 | $14.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $48,263 | $23.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $56,150 | $27 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $80,438 | $38.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $115,830 | $55.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$64,350
Gross Pay
Real Wage (Purchasing Power)
$64,350
Adjusted for COL (100)
The average annual salary of $64,350 in Fort Smith, AR-OK aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary is equivalent to the national average, offering a stable financial environment for residents. While the nominal salary is lower than the national average, the equivalent cost of living suggests that the take-home pay effectively covers expenses at a comparable rate.
Job Market Context
270
Total Jobs
2.758
Per 1K Jobs
0.49
Location Quotient
At 0.49x, Fort Smith, AR-OK has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.49 for Market Research Analysts and Marketing Specialists in Fort Smith, AR-OK indicates that this profession is less concentrated in the area compared to the national average. This suggests that the job market may be less competitive, offering potential advantages for job seekers. However, it also implies that the overall demand might be lower than in regions with a higher concentration of these roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Fayetteville-Springdale-Rogers, AR Market Research Analysts and Marketing Specialists Salary | $89,820↑ 40% | 51 mi |
| Hot Springs, AR Market Research Analysts and Marketing Specialists Salary | $62,330↓ 3% | 96 mi |
Comparing salaries near Fort Smith, AR-OK
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Fort Smith, AR-OK?
The median annual salary for a Market Research Analysts and Marketing Specialists in Fort Smith, AR-OK is $64,350. This typically ranges from $30,890 for entry-level positions to $115,830 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Fort Smith, AR-OK is 25.8% lower than the national median of $86,770.
Is Fort Smith, AR-OK a lucrative place for Market Research Analysts and Marketing Specialists?
No, but it offers comparable purchasing power.The average salary of $64,350 is below the national average, but the cost of living is also at the national average, meaning your earnings stretch similarly far.
Is Fort Smith, AR-OK a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Fort Smith, AR-OK is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Fort Smith, AR-OK?
Some top paying nearby cities include Fayetteville-Springdale-Rogers, AR ($89,820) and Hot Springs, AR.
How does the salary compare to the national average?
The average salary in Fort Smith, AR-OK is $64,350, which is significantly lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Fort Smith, AR-OK?
The Cost of Living Index in Fort Smith, AR-OK is 100, which is exactly the national average, indicating that everyday expenses are comparable to the rest of the country.
How concentrated are Market Research Analyst jobs in Fort Smith, AR-OK?
The Location Quotient of 0.49 suggests that Market Research Analyst and Marketing Specialist jobs are less concentrated in Fort Smith, AR-OK compared to the national average.
What is the total workforce for this role in Fort Smith, AR-OK?
There are approximately 270 Market Research Analysts and Marketing Specialists employed in the Fort Smith, AR-OK area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 270 employees in the Fort Smith, AR-OK area with a job density of 2.758 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Fort Smith, AR-OK