Average Market Research Analysts and Marketing Specialists Salary in Fresno, CA
In Fresno, CA, Market Research Analysts and Marketing Specialists earn an average annual salary of $73,820. This figure is notably below the national average of $86,770, indicating a localized pay scale influenced by regional economic factors and the specific demand within the Fresno market. The cost of living in Fresno aligns perfectly with the national average, making this salary comparison particularly relevant for potential job seekers and residents.
Executive Summary
- Average Salary: $73,820 per year.
- Growth Trend: Salaries have shifted 10.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $120,280.
- Outlook: Fresno's market for Market Research Analysts and Marketing Specialists, while not as concentrated as the national average with a Location Quotient of 0.42, still supports a workforce of approximately 1,100 individuals. The rate of 2.338 jobs per 1,000 workers suggests a steady, albeit not exceptionally high, demand for these professionals within the local economy. This indicates a stable job market with consistent opportunities for those in the field.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Fresno, CA earns-14.9%below the national average.
$35.5
$1,420
$6,152
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Fresno is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have seen a gradual upward trend over the past four years, mirroring national economic growth and increasing demand for data-driven marketing insights. This general growth trajectory suggests that compensation in this field is likely to continue evolving positively.
Market Research Analysts and Marketing Specialists Salary Distribution in Fresno, CA
Salary progression for Market Research Analysts and Marketing Specialists typically scales significantly with experience. Entry-level positions may start closer to the lower percentiles, while seasoned professionals with extensive experience and specialized skills can command salaries well into the upper percentiles. The widening gap between entry-level and senior roles highlights clear career advancement opportunities and the increasing value placed on expertise within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $40,270 | $19.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $55,365 | $26.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,830 | $31.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $92,275 | $44.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $120,280 | $57.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$73,820
Gross Pay
Real Wage (Purchasing Power)
$73,820
Adjusted for COL (100)
The average annual salary of $73,820 in Fresno, CA, is directly comparable to the national average cost of living, which is indexed at 100. This means that the purchasing power of the salary in Fresno is equivalent to the national average. Therefore, while the nominal salary is lower than the national average for the profession, the cost of living parity suggests that the real value of this income is maintained locally.
Job Market Context
1,100
Total Jobs
2.338
Per 1K Jobs
0.42
Location Quotient
At 0.42x, Fresno, CA has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.42, the market for Market Research Analysts and Marketing Specialists in Fresno is less concentrated than the national average. This suggests that while there is a presence of these roles, the job market is not saturated, and opportunities may be more specialized or tied to specific local industries. It indicates a moderate level of competition, with demand being met by the available workforce.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Fresno, CA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Fresno, CA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Fresno, CA is $73,820. This typically ranges from $40,270 for entry-level positions to $120,280 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Fresno, CA is 14.9% lower than the national median of $86,770.
Is Fresno, CA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.While the cost of living in Fresno matches the national average, the average salary for Market Research Analysts and Marketing Specialists is significantly lower than the national benchmark. This indicates that while your money may go as far locally, the overall earning potential is reduced.
Is Fresno, CA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Fresno, CA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Fresno, CA?
Some top paying nearby cities include Hanford-Corcoran, CA ($84,310) and Visalia, CA.
How does Fresno's salary compare to other California cities?
Fresno's average salary of $73,820 for Market Research Analysts and Marketing Specialists is considerably lower than in major California metropolitan areas like Los Angeles or San Francisco, where salaries are often significantly higher due to greater demand and higher costs of living.
What factors influence the lower salary in Fresno?
The lower average salary is likely influenced by a combination of factors including the regional economic landscape, the specific industry mix within Fresno, and potentially a lower concentration of large corporations that typically offer higher compensation packages.
What is the total number of Market Research Analysts and Marketing Specialists in Fresno?
There are approximately 1,100 Market Research Analysts and Marketing Specialists employed in the Fresno, CA area.
Does the cost of living offset the lower salary?
Yes, the cost of living in Fresno is exactly at the national average (100). This means that the $73,820 salary has the same purchasing power in Fresno as the national average salary would have nationally, mitigating some of the impact of the lower nominal wage.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,100 employees in the Fresno, CA area with a job density of 2.338 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Fresno, CA