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Average Market Research Analysts and Marketing Specialists Salary in Kokomo, IN

The average salary for Market Research Analysts and Marketing Specialistss in Kokomo, IN is $60,100. While this is lower than the national average, the cost of living in Kokomo, IN may offset the difference, preserving real purchasing power.

Executive Summary

  • Average Salary: $60,100 per year.
  • Growth Trend: Salaries have shifted 11.3% over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $99,740.
  • Outlook: The current demand for Market Research Analysts and Marketing Specialistss is stable, with a local workforce of approximately 70 professionals. This role remains a specialized component of the broader Kokomo, IN economy.
2024 Market Data

Salary Overview

$60,100

The average Market Research Analysts and Marketing Specialists in Kokomo, IN earns-30.7%below the national average.

BreakdownBased on 40h/week
Hourly

$28.9

Weekly

$1,156

Monthly

$5,008

Market Research Analysts and Marketing Specialists Salary Distribution in Kokomo, IN

The earning potential for Market Research Analysts and Marketing Specialistss in Kokomo, IN varies significantly by experience level. There is a substantial income gap, with top earners (90th percentile) making over 2.9x the starting salary. This indicates strong career progression opportunities. Entry-level roles (10th percentile) typically start around $34,520, while highly experienced professionals can command wages upwards of $99,740.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$34,520$16.6
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$45,075$21.7
ManagerOversees team, compliance, and project delivery.50% (Median)$56,790$27.3
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$75,125$36.1
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$99,740$48

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$60,100

Gross Pay

Real Wage (Purchasing Power)

$60,100

Adjusted for COL (100)

In Kokomo, IN, the Cost of Living Index is 100. This increases your effective purchasing power from $60,100 to $60,100.

Job Market Context

70

Total Jobs

2.079

Per 1K Jobs

0.37

Location Quotient

Low Concentration

At 0.37x, Kokomo, IN has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.

70 people work as Market Research Analysts and Marketing Specialists in Kokomo, IN.

Moderate density — roughly 2.079 out of every 1,000 local jobs are in this profession.

Nearby Job Markets

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Kokomo, IN?

The median annual salary for a Market Research Analysts and Marketing Specialists in Kokomo, IN is $60,100. This typically ranges from $34,520 for entry-level positions to $99,740 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Kokomo, IN is 30.7% lower than the national median of $86,770.

Is Kokomo, IN a good place for Market Research Analysts and Marketing Specialistss?

It depends on your priorities. While the average Market Research Analysts and Marketing Specialists salary in Kokomo, IN is $60,100 (below the national average), the area may offer a lower cost of living or other lifestyle benefits typical of Kokomo, IN. See distinct detailed breakdown below.

Is Kokomo, IN a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Kokomo, IN is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Kokomo, IN?

Some top paying nearby cities include Lafayette-West Lafayette, IN ($72,230) and Muncie, IN.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 70 employees in the Kokomo, IN area with a job density of 2.079 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.