Market Research Analysts and Marketing Specialists in Southern Indiana's nonmetropolitan areas earn an average annual salary of $63,030. This figure falls notably below the national average of $86,770, reflecting the distinct economic landscape and potentially lower demand for these specialized roles outside of major urban centers. Regional economic factors and industry concentration significantly influence compensation levels.
Executive Summary
- Average Salary: $63,030 per year.
- Growth Trend: Salaries have shifted 19.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $95,680.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in this Southern Indiana nonmetropolitan region appears relatively modest, with a total local workforce of 490 individuals in this profession. The Location Quotient of 0.45 indicates a lower concentration of these roles compared to the national average, suggesting that while opportunities exist, the field is not a dominant sector within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Southern Indiana nonmetropolitan area earns-27.4%below the national average.
$30.3
$1,212
$5,253
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen incremental growth over the past four years, mirroring broader economic trends. This growth is typically driven by inflation, increasing demand for data-driven insights, and the evolving digital marketing landscape, though the pace of increase may differ from national averages.
Market Research Analysts and Marketing Specialists Salary Distribution in Southern Indiana nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command salaries well above the average. The percentile gaps in salary distribution clearly signify the career ladder and the financial rewards associated with advancing expertise.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $35,160 | $16.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $47,273 | $22.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $58,420 | $28.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $78,788 | $37.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $95,680 | $46 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$63,030
Gross Pay
Real Wage (Purchasing Power)
$63,030
Adjusted for COL (100)
The nominal average salary of $63,030 in Southern Indiana's nonmetropolitan areas aligns precisely with the national average Cost of Living Index of 100. This means that while the take-home pay is lower than the national average for this profession, the purchasing power of that salary is equivalent to the national average, offering a stable financial standing relative to the cost of goods and services locally.
Job Market Context
490
Total Jobs
2.502
Per 1K Jobs
0.45
Location Quotient
At 0.45x, Southern Indiana nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.45, the market for Market Research Analysts and Marketing Specialists in this Southern Indiana nonmetropolitan area is less concentrated than the national average. This suggests a less competitive environment for job seekers in terms of sheer numbers of available positions relative to the workforce size, but it also implies a potentially smaller pool of specialized talent and fewer dedicated industry hubs.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Indianapolis-Carmel-Greenwood, IN Market Research Analysts and Marketing Specialists Salary | $75,140↑ 19% | 8 mi |
| Kokomo, IN Market Research Analysts and Marketing Specialists Salary | $60,100↓ 5% | 43 mi |
| Columbus, IN Market Research Analysts and Marketing Specialists Salary | $88,140↑ 40% | 48 mi |
| Bloomington, IN Market Research Analysts and Marketing Specialists Salary | $69,460↑ 10% | 49 mi |
| Lafayette-West Lafayette, IN Market Research Analysts and Marketing Specialists Salary | $72,230↑ 15% | 50 mi |
Comparing salaries near Southern Indiana nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Southern Indiana nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Southern Indiana nonmetropolitan area is $63,030. This typically ranges from $35,160 for entry-level positions to $95,680 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Southern Indiana nonmetropolitan area is 27.4% lower than the national median of $86,770.
Is Southern Indiana nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered a particularly lucrative area.The average salary of $63,030 is significantly lower than the national average, and the concentration of these roles is below the national benchmark.
Is Southern Indiana nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Southern Indiana nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Southern Indiana nonmetropolitan area?
Some top paying nearby cities include Indianapolis-Carmel-Greenwood, IN ($75,140) and Kokomo, IN.
How does the local salary compare to the national average?
The average salary of $63,030 in Southern Indiana's nonmetropolitan areas is substantially lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the job market like for this role in Southern Indiana?
The job market is less concentrated than the national average, with a Location Quotient of 0.45, indicating fewer specialized roles relative to the overall workforce.
Does the cost of living affect the salary's value?
No, the local cost of living is at the national average (100), meaning the $63,030 salary offers purchasing power equivalent to the national average, despite being a lower nominal figure.
How many Market Research Analysts and Marketing Specialists are there locally?
There are approximately 490 Market Research Analysts and Marketing Specialists employed in the Southern Indiana nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 490 employees in the Southern Indiana nonmetropolitan area area with a job density of 2.502 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Southern Indiana nonmetropolitan area