Average Market Research Analysts and Marketing Specialists Salary in Bloomington, IN
In Bloomington, IN, Market Research Analysts and Marketing Specialists earn an average annual salary of $69,460. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different industry focus influence compensation in this region. While the cost of living is on par with the national average, the lower salary indicates a less competitive market for these specialized roles.
Executive Summary
- Average Salary: $69,460 per year.
- Growth Trend: Salaries have shifted 26.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $105,590.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Bloomington, IN, comprises a workforce of 270 individuals. With a Location Quotient of 0.67, the concentration of these roles is below the national average, indicating a less saturated but also potentially less robust demand compared to national trends. The presence of 3.754 jobs per 1,000 workers suggests a steady, albeit not explosive, need for these professionals within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Bloomington, IN earns-19.9%below the national average.
$33.4
$1,336
$5,788
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Bloomington is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have seen a gradual upward trend over the past four years, mirroring national economic growth and increasing demand for data-driven marketing insights. This growth is likely driven by businesses seeking to better understand consumer behavior and optimize their strategies in an ever-evolving marketplace.
Market Research Analysts and Marketing Specialists Salary Distribution in Bloomington, IN
Salary progression for Market Research Analysts and Marketing Specialists in Bloomington, IN, typically correlates with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with extensive experience and a proven track record can command salaries in the higher percentiles. The gap between entry-level and senior roles signifies significant career advancement opportunities and the increasing value placed on specialized skills and strategic oversight.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,660 | $17.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $52,095 | $25 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $62,750 | $30.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $86,825 | $41.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $105,590 | $50.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$69,460
Gross Pay
Real Wage (Purchasing Power)
$69,460
Adjusted for COL (100)
The average annual salary of $69,460 in Bloomington, IN, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary is equivalent to the national average, offering a stable financial environment for residents. While the nominal salary is lower than the national average for the profession, the equivalent cost of living suggests that the take-home pay will cover standard expenses without significant strain.
Job Market Context
270
Total Jobs
3.754
Per 1K Jobs
0.67
Location Quotient
Bloomington, IN has 0.67x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
Bloomington, IN, exhibits a Location Quotient of 0.67 for Market Research Analysts and Marketing Specialists, indicating that the concentration of these jobs is lower than the national average. This suggests that the job market may be less competitive in terms of the sheer number of available positions relative to the national landscape, but it also implies that demand might be more specialized or less widespread. Professionals entering this market may find fewer opportunities but potentially less direct competition for each role.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Bloomington, IN
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Bloomington, IN?
The median annual salary for a Market Research Analysts and Marketing Specialists in Bloomington, IN is $69,460. This typically ranges from $36,660 for entry-level positions to $105,590 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Bloomington, IN is 19.9% lower than the national median of $86,770.
Is Bloomington, IN a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.While the cost of living is average, the average salary of $69,460 is significantly lower than the national average of $86,770, and the job concentration is below the national benchmark.
Is Bloomington, IN a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Bloomington, IN is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Bloomington, IN?
Some top paying nearby cities include Columbus, IN ($88,140) and Indianapolis-Carmel-Greenwood, IN.
How does the Bloomington salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Bloomington, IN, is $69,460, which is considerably lower than the national average of $86,770.
What is the cost of living in Bloomington, IN?
Bloomington, IN, has a Cost of Living Index of 100, which is exactly the national average, meaning the general cost of goods and services is comparable to the rest of the country.
How concentrated are Market Research Analyst and Marketing Specialist jobs in Bloomington?
The concentration of these jobs in Bloomington, as indicated by a Location Quotient of 0.67, is below the national average, suggesting fewer specialized roles relative to the national distribution.
What does the total local workforce number mean for this profession?
With a total local workforce of 270 Market Research Analysts and Marketing Specialists, the market size in Bloomington is relatively small compared to national figures, influencing job availability and competition.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 270 employees in the Bloomington, IN area with a job density of 3.754 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Bloomington, IN