Average Market Research Analysts and Marketing Specialists Salary in Sioux Falls, SD-MN
In Sioux Falls, SD-MN, Market Research Analysts and Marketing Specialists earn an average annual salary of $72,590. This figure is notably below the national average of $86,770, suggesting that local market dynamics, industry concentration, and potentially lower demand contribute to this compensation difference. While the nominal salary is lower, understanding the local economic context is crucial.
Executive Summary
- Average Salary: $72,590 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $105,290.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Sioux Falls, SD-MN, is moderately concentrated, with a Location Quotient of 0.74, indicating a presence slightly below the national average. The total local workforce of 730 professionals in this field, coupled with 4.158 jobs per 1,000 workers, suggests a stable but not rapidly expanding demand for these roles within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Sioux Falls, SD-MN earns-16.3%below the national average.
$34.9
$1,396
$6,049
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Sioux Falls is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, mirroring national trends. This upward trajectory is typically driven by increasing data complexity, the growing importance of market insights for business strategy, and inflation.
Market Research Analysts and Marketing Specialists Salary Distribution in Sioux Falls, SD-MN
Salary progression for Market Research Analysts and Marketing Specialists in Sioux Falls, SD-MN, is significantly influenced by experience. Entry-level positions typically start at a lower percentile, while senior roles command higher salaries, reflecting accumulated expertise and strategic contribution. The gap between entry-level and senior salaries signifies a clear career ladder and opportunities for advancement within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $47,130 | $22.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $54,443 | $26.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,220 | $31.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $90,738 | $43.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $105,290 | $50.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$72,590
Gross Pay
Real Wage (Purchasing Power)
$72,590
Adjusted for COL (100)
The average annual salary of $72,590 in Sioux Falls, SD-MN, aligns precisely with the national average cost of living index of 100. This means that while the nominal salary is lower than the national average, the purchasing power of this income is comparable to that of a higher salary in a more expensive region, making the effective financial standing relatively balanced.
Job Market Context
730
Total Jobs
4.158
Per 1K Jobs
0.74
Location Quotient
Sioux Falls, SD-MN has 0.74x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.74, the market for Market Research Analysts and Marketing Specialists in Sioux Falls, SD-MN, is less concentrated than the national average. This suggests that while opportunities exist, the field is not as saturated as in major metropolitan hubs, potentially offering a more direct path to employment for qualified candidates, though competition may still be present.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Sioux City, IA-NE-SD Market Research Analysts and Marketing Specialists Salary | $61,930↓ 15% | 74 mi |
Comparing salaries near Sioux Falls, SD-MN
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Sioux Falls, SD-MN?
The median annual salary for a Market Research Analysts and Marketing Specialists in Sioux Falls, SD-MN is $72,590. This typically ranges from $47,130 for entry-level positions to $105,290 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Sioux Falls, SD-MN is 16.3% lower than the national median of $86,770.
Is Sioux Falls, SD-MN a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.While the average salary of $72,590 is competitive with the local cost of living, it falls below the national average, indicating less lucrative compensation in this specific region.
Is Sioux Falls, SD-MN a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Sioux Falls, SD-MN is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Sioux Falls, SD-MN?
Some top paying nearby cities include Sioux City, IA-NE-SD ($61,930) and others.
How does the Sioux Falls salary compare to the national average?
The average salary of $72,590 in Sioux Falls, SD-MN is approximately 16.3% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the cost of living in Sioux Falls, SD-MN?
Sioux Falls, SD-MN has a cost of living index of 100, which is exactly the national average, meaning expenses for goods and services are comparable to the rest of the country.
How many Market Research Analysts and Marketing Specialists work in Sioux Falls, SD-MN?
There are approximately 730 Market Research Analysts and Marketing Specialists employed in the Sioux Falls, SD-MN area.
Is the job market for Market Research Analysts and Marketing Specialists strong in Sioux Falls, SD-MN?
The market is moderately concentrated with a Location Quotient of 0.74, suggesting a stable but not overwhelmingly robust demand compared to national levels.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 730 employees in the Sioux Falls, SD-MN area with a job density of 4.158 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Sioux Falls, SD-MN