Average Market Research Analysts and Marketing Specialists Salary in Sioux City, IA-NE-SD
In Sioux City, IA-NE-SD, Market Research Analysts and Marketing Specialists earn an average annual salary of $61,930. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and a less concentrated demand for these specialized roles within the local market. The specific economic landscape of Sioux City dictates this compensation structure.
Executive Summary
- Average Salary: $61,930 per year.
- Growth Trend: Salaries have shifted 9.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $102,720.
- Outlook: The Sioux City market for Market Research Analysts and Marketing Specialists presents a modest landscape, with a total local workforce of 220 individuals in this field. The Location Quotient of 0.52 indicates a lower concentration of these roles compared to the national average, suggesting that while the jobs exist, they are not a dominant sector within the region's employment base.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Sioux City, IA-NE-SD earns-28.6%below the national average.
$29.8
$1,191
$5,161
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Sioux City's Market Research Analyst and Marketing Specialist salaries over the past four years is not provided, it is generally assumed that compensation in this field has seen incremental growth, mirroring national trends. Factors such as inflation, evolving marketing technologies, and increased data utilization likely contribute to a steady, albeit potentially modest, upward trajectory in local earnings.
Market Research Analysts and Marketing Specialists Salary Distribution in Sioux City, IA-NE-SD
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions may start significantly below the $61,930 average, while seasoned professionals with extensive experience and specialized skills can command higher salaries. The percentile gaps between junior and senior roles signify clear career advancement opportunities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $32,400 | $15.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $46,448 | $22.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $53,350 | $25.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $77,413 | $37.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $102,720 | $49.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$61,930
Gross Pay
Real Wage (Purchasing Power)
$61,930
Adjusted for COL (100)
The average annual salary of $61,930 in Sioux City, IA-NE-SD aligns perfectly with the national average Cost of Living Index of 100. This means that the nominal salary offers a purchasing power equivalent to the national average, making the take-home pay's real value stable relative to national benchmarks.
Job Market Context
220
Total Jobs
2.891
Per 1K Jobs
0.52
Location Quotient
Sioux City, IA-NE-SD has 0.52x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.52, the market for Market Research Analysts and Marketing Specialists in Sioux City is less concentrated than the national average. This suggests that while opportunities are present, the job market may be less competitive and potentially offer a wider range of roles for skilled individuals compared to hyper-concentrated urban centers.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Sioux Falls, SD-MN Market Research Analysts and Marketing Specialists Salary | $72,590↑ 17% | 74 mi |
| Omaha, NE-IA Market Research Analysts and Marketing Specialists Salary | $67,250↑ 9% | 87 mi |
Comparing salaries near Sioux City, IA-NE-SD
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Sioux City, IA-NE-SD?
The median annual salary for a Market Research Analysts and Marketing Specialists in Sioux City, IA-NE-SD is $61,930. This typically ranges from $32,400 for entry-level positions to $102,720 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Sioux City, IA-NE-SD is 28.6% lower than the national median of $86,770.
Is Sioux City, IA-NE-SD a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to national averages.While the cost of living is average, the salary of $61,930 is significantly below the national average of $86,770, indicating lower earning potential in this specific location.
Is Sioux City, IA-NE-SD a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Sioux City, IA-NE-SD is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Sioux City, IA-NE-SD?
Some top paying nearby cities include Sioux Falls, SD-MN ($72,590) and Omaha, NE-IA.
How does the Sioux City salary compare to the national average?
The average salary of $61,930 in Sioux City is substantially lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What does the Location Quotient of 0.52 mean for this job market?
A Location Quotient of 0.52 indicates that Market Research Analysts and Marketing Specialists are less concentrated in Sioux City compared to the national average, suggesting a less saturated job market.
Is the cost of living in Sioux City a factor in the lower salary?
The cost of living in Sioux City is at the national average (100), meaning the lower salary is not directly offset by reduced living expenses, unlike in areas with a lower cost of living.
What is the total number of Market Research Analysts and Marketing Specialists in Sioux City?
There are approximately 220 Market Research Analysts and Marketing Specialists employed within the Sioux City, IA-NE-SD metropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 220 employees in the Sioux City, IA-NE-SD area with a job density of 2.891 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Sioux City, IA-NE-SD