Average Market Research Analysts and Marketing Specialists Salary in Omaha, NE-IA
In Omaha, NE-IA, Market Research Analysts and Marketing Specialists earn an average annual salary of $67,250. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a lower cost of living influence compensation in this region. While the nominal salary is lower, understanding the full financial picture requires considering local economic factors.
Executive Summary
- Average Salary: $67,250 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $101,400.
- Outlook: The Omaha, NE-IA market for Market Research Analysts and Marketing Specialists comprises a workforce of 1,950 individuals. With a Location Quotient of 0.71, the concentration of these roles is slightly below the national average, indicating a moderately developed but not oversaturated market. The presence of nearly 4 jobs per 1,000 workers suggests a steady demand for these professionals within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Omaha, NE-IA earns-22.5%below the national average.
$32.3
$1,293
$5,604
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Omaha is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have experienced growth over the past four years, mirroring national trends. Economic expansion and increasing reliance on data-driven marketing strategies typically drive up demand and, consequently, compensation for skilled professionals in this field.
Market Research Analysts and Marketing Specialists Salary Distribution in Omaha, NE-IA
Salary progression for Market Research Analysts and Marketing Specialists in Omaha, NE-IA, is significantly influenced by experience. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with extensive experience and specialized skills can expect to earn considerably more. The percentile gaps in salary distribution reflect this career trajectory, with senior roles often reaching substantially higher compensation levels than those starting their careers.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $40,790 | $19.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,438 | $24.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $61,450 | $29.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $84,063 | $40.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $101,400 | $48.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$67,250
Gross Pay
Real Wage (Purchasing Power)
$67,250
Adjusted for COL (100)
The average annual salary of $67,250 in Omaha, NE-IA, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary is equivalent to the national average, offering a stable financial standing for professionals relocating to or residing in the area. While the nominal income is lower than the national average, the cost of living parity ensures that the real value of the salary is maintained.
Job Market Context
1,950
Total Jobs
3.974
Per 1K Jobs
0.71
Location Quotient
Omaha, NE-IA has 0.71x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.71, the Omaha, NE-IA market for Market Research Analysts and Marketing Specialists is less concentrated than the national average. This suggests that while there is a presence of these roles, the job market may not be as saturated with talent as in larger metropolitan areas. Professionals in this field might find a good balance between job availability and competition, potentially offering opportunities for career advancement.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Lincoln, NE Market Research Analysts and Marketing Specialists Salary | $58,610↓ 13% | 45 mi |
| Sioux City, IA-NE-SD Market Research Analysts and Marketing Specialists Salary | $61,930↓ 8% | 87 mi |
Comparing salaries near Omaha, NE-IA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Omaha, NE-IA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Omaha, NE-IA is $67,250. This typically ranges from $40,790 for entry-level positions to $101,400 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Omaha, NE-IA is 22.5% lower than the national median of $86,770.
Is Omaha, NE-IA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the cost of living is at the national average, the average salary of $67,250 is significantly lower than the national average of $86,770, indicating less lucrative compensation in this specific market.
Is Omaha, NE-IA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Omaha, NE-IA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Omaha, NE-IA?
Some top paying nearby cities include Lincoln, NE ($58,610) and Sioux City, IA-NE-SD.
How does the Omaha salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Omaha, NE-IA is $67,250, which is considerably lower than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in Omaha?
The concentration, measured by the Location Quotient, is 0.71, indicating that these roles are slightly less common in Omaha compared to the national average.
Does the cost of living in Omaha affect the salary?
Yes, the cost of living in Omaha is exactly at the national average (100). This means that despite the lower nominal salary, the purchasing power of $67,250 in Omaha is equivalent to the national average salary's purchasing power.
How many Market Research Analysts and Marketing Specialists are there in Omaha?
There are approximately 1,950 Market Research Analysts and Marketing Specialists employed in the Omaha, NE-IA area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,950 employees in the Omaha, NE-IA area with a job density of 3.974 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Omaha, NE-IA