Average Market Research Analysts and Marketing Specialists Salary in Lincoln, NE
In Lincoln, NE, Market Research Analysts and Marketing Specialists earn an average annual salary of $58,610. This figure is notably below the national average of $86,770, reflecting regional economic factors and the specific demand within the local market. The compensation is directly influenced by the concentration of these roles and the overall economic landscape of Nebraska's capital.
Executive Summary
- Average Salary: $58,610 per year.
- Growth Trend: Salaries have shifted 20.0% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $90,490.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Lincoln, NE, is characterized by a local workforce of approximately 700 individuals. With a Location Quotient of 0.69, the concentration of these roles is below the national average, suggesting a less saturated but potentially developing market. The rate of 3.881 jobs per 1,000 workers indicates a steady, albeit not exceptionally high, demand for these professionals within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Lincoln, NE earns-32.5%below the national average.
$28.2
$1,127
$4,884
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Lincoln, NE is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have seen gradual growth over the past four years, mirroring national trends. Economic shifts, increased reliance on data-driven marketing strategies, and inflation typically contribute to upward salary adjustments in most professional fields.
Market Research Analysts and Marketing Specialists Salary Distribution in Lincoln, NE
Salary progression for Market Research Analysts and Marketing Specialists in Lincoln, NE, typically correlates with experience. Entry-level positions often start at the lower end of the pay scale, while senior roles, demanding greater expertise and strategic input, command significantly higher compensation. The percentile gaps between junior and senior roles highlight the career advancement opportunities and the increasing value placed on seasoned professionals within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $31,200 | $15 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $43,958 | $21.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $55,860 | $26.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $73,263 | $35.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $90,490 | $43.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$58,610
Gross Pay
Real Wage (Purchasing Power)
$58,610
Adjusted for COL (100)
The nominal average salary of $58,610 in Lincoln, NE, aligns precisely with the national average for cost of living, indicated by an index of 100. This means that while the salary is lower than the national average for the profession, the purchasing power of that income locally is equivalent to the national average. Therefore, relocating to Lincoln for this role offers a cost-of-living advantage compared to more expensive metropolitan areas, even with a lower nominal salary.
Job Market Context
700
Total Jobs
3.881
Per 1K Jobs
0.69
Location Quotient
Lincoln, NE has 0.69x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.69 for Market Research Analysts and Marketing Specialists in Lincoln, NE, signifies that these roles are less concentrated than the national average. This suggests that the job market may be less competitive, offering potential advantages for job seekers. However, it also implies that the overall demand might be more moderate compared to regions with a higher concentration of these specialized professions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Lincoln, NE
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Lincoln, NE?
The median annual salary for a Market Research Analysts and Marketing Specialists in Lincoln, NE is $58,610. This typically ranges from $31,200 for entry-level positions to $90,490 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Lincoln, NE is 32.5% lower than the national median of $86,770.
Is Lincoln, NE a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.While the cost of living is at the national average, the average salary of $58,610 is significantly lower than the national average of $86,770 for this profession.
Is Lincoln, NE a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Lincoln, NE is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Lincoln, NE?
Some top paying nearby cities include Omaha, NE-IA ($67,250) and South Nebraska nonmetropolitan area.
How does the cost of living in Lincoln, NE compare to other cities?
Lincoln, NE has a Cost of Living Index of 100, which is exactly the national average. This means that, on average, goods and services cost the same in Lincoln as they do across the United States.
What is the job outlook for Market Research Analysts and Marketing Specialists in Lincoln, NE?
The job outlook appears stable with 3.881 jobs per 1,000 workers and a total local workforce of 700. The below-average Location Quotient suggests room for growth or a niche market.
How much more can an experienced Market Research Analyst earn in Lincoln, NE?
While specific data isn't provided, experienced professionals typically earn significantly more than entry-level workers. The gap between junior and senior roles reflects career progression and increased responsibilities.
Is the salary for Market Research Analysts competitive in Lincoln, NE?
The average salary of $58,610 is considerably lower than the national average of $86,770, indicating it is not highly competitive on a national scale, though the cost of living is average.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 700 employees in the Lincoln, NE area with a job density of 3.881 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Lincoln, NE