In the South Nebraska nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $59,260. This figure is notably lower than the national average of $86,770, reflecting the distinct economic landscape and demand drivers specific to this region. Localized market dynamics and the overall economic structure of nonmetropolitan areas often influence compensation levels for specialized roles.
Executive Summary
- Average Salary: $59,260 per year.
- Growth Trend: Salaries have shifted 36.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $88,000.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in the South Nebraska nonmetropolitan area is characterized by a total local workforce of 270 individuals. With a Location Quotient of 0.32, the concentration of these roles is below the national average, suggesting a less saturated but potentially less robust demand compared to more concentrated metropolitan areas. The presence of 1.762 jobs per 1,000 workers indicates a steady, albeit modest, employment base for this profession within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in South Nebraska nonmetropolitan area earns-31.7%below the national average.
$28.5
$1,140
$4,938
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this localized nonmetropolitan area is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. Economic shifts, evolving marketing strategies, and increased reliance on data-driven insights likely contribute to a steady upward trajectory in compensation, even in nonmetropolitan settings, though potentially at a slower pace than in major urban centers.
Market Research Analysts and Marketing Specialists Salary Distribution in South Nebraska nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase from entry-level to senior positions. While specific percentile data for South Nebraska is unavailable, the general trend across the industry shows that those with extensive experience, specialized skills, and a proven track record can command higher salaries. The gap between lower and higher percentile earnings signifies the value placed on expertise and leadership within the field, offering a clear path for career and financial advancement.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $40,550 | $19.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $44,445 | $21.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $54,510 | $26.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $74,075 | $35.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $88,000 | $42.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$59,260
Gross Pay
Real Wage (Purchasing Power)
$59,260
Adjusted for COL (100)
The nominal average annual salary of $59,260 in the South Nebraska nonmetropolitan area aligns precisely with the national average Cost of Living Index of 100. This means that the purchasing power of the salary is equivalent to the national average, suggesting that while the absolute salary is lower than the national average, the cost of essential goods and services does not present a disadvantage in terms of affordability within this specific region.
Job Market Context
270
Total Jobs
1.762
Per 1K Jobs
0.32
Location Quotient
At 0.32x, South Nebraska nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
The Location Quotient of 0.32 for Market Research Analysts and Marketing Specialists in the South Nebraska nonmetropolitan area indicates a lower concentration of these professionals compared to the national average. This suggests that the job market is less competitive and potentially offers more opportunities for individuals entering the field or seeking employment, as the supply of specialized talent is relatively scarce within this region.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Grand Island, NE Market Research Analysts and Marketing Specialists Salary | $63,020↑ 6% | 15 mi |
| Lincoln, NE Market Research Analysts and Marketing Specialists Salary | $58,610↓ 1% | 86 mi |
Comparing salaries near South Nebraska nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in South Nebraska nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in South Nebraska nonmetropolitan area is $59,260. This typically ranges from $40,550 for entry-level positions to $88,000 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in South Nebraska nonmetropolitan area is 31.7% lower than the national median of $86,770.
Is South Nebraska nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered a lucrative place compared to national averages.The average salary of $59,260 is significantly lower than the national average of $86,770. However, the cost of living is also at the national average, meaning the lower salary's purchasing power is maintained locally.
Is South Nebraska nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in South Nebraska nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near South Nebraska nonmetropolitan area?
Some top paying nearby cities include Grand Island, NE ($63,020) and Lincoln, NE.
How does the South Nebraska nonmetropolitan area's salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in South Nebraska nonmetropolitan area is $59,260, which is considerably lower than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in this region?
The concentration, measured by the Location Quotient, is 0.32, indicating that these roles are less common in South Nebraska nonmetropolitan area compared to the national average.
Does the cost of living affect the perceived value of the salary?
No, the cost of living in South Nebraska nonmetropolitan area is at the national average (100), meaning the $59,260 salary has the same purchasing power as the national average salary would in a national average cost of living area.
How many Market Research Analysts and Marketing Specialists are employed in this area?
There are approximately 270 Market Research Analysts and Marketing Specialists employed in the South Nebraska nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 270 employees in the South Nebraska nonmetropolitan area area with a job density of 1.762 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in South Nebraska nonmetropolitan area