In the South Arkansas nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $60,680. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and a less concentrated demand for these specialized roles. The local economic landscape and industry demand directly influence compensation levels in this region.
Executive Summary
- Average Salary: $60,680 per year.
- Growth Trend: Salaries have shifted 1.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $102,080.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in the South Arkansas nonmetropolitan area presents a modest outlook. With a total local workforce of 250 individuals in this profession and a Location Quotient of 0.37, the concentration of these roles is significantly below the national average. This suggests a less robust demand and fewer opportunities compared to national trends, indicating a niche market.
Salary Overview
The average Market Research Analysts and Marketing Specialists in South Arkansas nonmetropolitan area earns-30.1%below the national average.
$29.2
$1,167
$5,057
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this precise region is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced moderate growth over the past four years, aligning with broader economic trends. This growth is typically driven by increasing reliance on data-driven marketing strategies and the evolving digital landscape, even in nonmetropolitan areas.
Market Research Analysts and Marketing Specialists Salary Distribution in South Arkansas nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while senior analysts with extensive experience and specialized skills can command salaries well above the average. The percentile gaps in salary distribution clearly signify the career advancement opportunities and the value placed on seasoned professionals in the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $32,400 | $15.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $45,510 | $21.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $53,940 | $25.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $75,850 | $36.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $102,080 | $49.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$60,680
Gross Pay
Real Wage (Purchasing Power)
$60,680
Adjusted for COL (100)
The nominal average annual salary of $60,680 in the South Arkansas nonmetropolitan area aligns perfectly with the national average cost of living index of 100. This means that while the salary is lower than the national average, the purchasing power of that income is equivalent to the national average, making the cost of living a neutral factor in assessing the real value of this salary.
Job Market Context
250
Total Jobs
2.055
Per 1K Jobs
0.37
Location Quotient
At 0.37x, South Arkansas nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.37, the market for Market Research Analysts and Marketing Specialists in the South Arkansas nonmetropolitan area is considerably less concentrated than the national average. This indicates that these roles are not as prevalent or in high demand within this specific geographic area compared to the rest of the country, suggesting a less competitive but potentially more specialized job market.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Little Rock-North Little Rock-Conway, AR Market Research Analysts and Marketing Specialists Salary | $69,660↑ 15% | 17 mi |
| Hot Springs, AR Market Research Analysts and Marketing Specialists Salary | $62,330↑ 3% | 51 mi |
Comparing salaries near South Arkansas nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in South Arkansas nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in South Arkansas nonmetropolitan area is $60,680. This typically ranges from $32,400 for entry-level positions to $102,080 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in South Arkansas nonmetropolitan area is 30.1% lower than the national median of $86,770.
Is South Arkansas nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to national standards.The average salary of $60,680 is significantly lower than the national average, and the job market concentration is also well below the national average.
Is South Arkansas nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in South Arkansas nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near South Arkansas nonmetropolitan area?
Some top paying nearby cities include Little Rock-North Little Rock-Conway, AR ($69,660) and Hot Springs, AR.
How does the South Arkansas salary compare to the national average?
The average salary of $60,680 in South Arkansas is substantially lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the job market like for these roles in South Arkansas?
The job market is less concentrated than the national average, with a Location Quotient of 0.37, indicating fewer opportunities relative to the national scale.
Does the cost of living affect the value of the South Arkansas salary?
No, the cost of living in South Arkansas is at the national average (100), meaning the $60,680 salary has equivalent purchasing power to the national average salary.
How many Market Research Analysts and Marketing Specialists are there in South Arkansas?
There are approximately 250 individuals employed in these roles within the South Arkansas nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 250 employees in the South Arkansas nonmetropolitan area area with a job density of 2.055 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in South Arkansas nonmetropolitan area