In Little Rock-North Little Rock-Conway, AR, Market Research Analysts and Marketing Specialists earn an average annual salary of $69,660. This figure is notably below the national average of $86,770, reflecting local economic conditions and demand specific to the region. The compensation in this metropolitan area is directly influenced by the size of the local job market and the concentration of these specialized roles.
Executive Summary
- Average Salary: $69,660 per year.
- Growth Trend: Salaries have shifted 21.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $123,590.
- Outlook: The Little Rock-North Little Rock-Conway, AR area employs approximately 1,510 individuals in Market Research Analyst and Marketing Specialist roles. With a Location Quotient of 0.77, the concentration of these jobs is slightly below the national average, suggesting a stable but not exceptionally high demand compared to other regions. The number of jobs per 1,000 workers stands at 4.292, indicating a moderate presence of these professionals within the local workforce.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Little Rock-North Little Rock-Conway, AR earns-19.7%below the national average.
$33.5
$1,340
$5,805
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this exact role in Little Rock is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have seen gradual growth over the past four years, mirroring national trends. Economic recovery and evolving marketing strategies likely contribute to a steady, albeit potentially modest, increase in compensation as businesses continue to invest in understanding consumer behavior and market dynamics.
Market Research Analysts and Marketing Specialists Salary Distribution in Little Rock-North Little Rock-Conway, AR
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command salaries well above the average. The percentile gaps in salary distributions highlight the substantial earning potential for senior-level roles within this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $30,240 | $14.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $52,245 | $25.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $62,910 | $30.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $87,075 | $41.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $123,590 | $59.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$69,660
Gross Pay
Real Wage (Purchasing Power)
$69,660
Adjusted for COL (100)
The nominal average salary of $69,660 in Little Rock-North Little Rock-Conway, AR, aligns precisely with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is comparable to the national average, suggesting that while the salary is lower than the national average for the profession, the cost of living does not exacerbate the difference significantly.
Job Market Context
1,510
Total Jobs
4.292
Per 1K Jobs
0.77
Location Quotient
Little Rock-North Little Rock-Conway, AR has 0.77x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.77 indicates that Market Research Analysts and Marketing Specialists are slightly less concentrated in the Little Rock-North Little Rock-Conway, AR area compared to the national average. This suggests that while the profession is present and necessary, the job market may be less saturated than in major metropolitan hubs, potentially offering a balanced environment for job seekers.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Little Rock-North Little Rock-Conway, AR
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Little Rock-North Little Rock-Conway, AR?
The median annual salary for a Market Research Analysts and Marketing Specialists in Little Rock-North Little Rock-Conway, AR is $69,660. This typically ranges from $30,240 for entry-level positions to $123,590 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Little Rock-North Little Rock-Conway, AR is 19.7% lower than the national median of $86,770.
Is Little Rock-North Little Rock-Conway, AR a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.The average salary of $69,660 is significantly lower than the national average of $86,770, although the cost of living is at the national average, mitigating some of the disparity.
Is Little Rock-North Little Rock-Conway, AR a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Little Rock-North Little Rock-Conway, AR is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Little Rock-North Little Rock-Conway, AR?
Some top paying nearby cities include South Arkansas nonmetropolitan area ($60,680) and North Arkansas nonmetropolitan area.
How does the Little Rock salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Little Rock is $69,660, which is considerably lower than the national average of $86,770.
What is the Cost of Living in Little Rock-North Little Rock-Conway, AR?
The Cost of Living Index for Little Rock-North Little Rock-Conway, AR is 100, which is exactly the national average, meaning expenses are neither significantly higher nor lower than the typical US city.
How many Market Research Analysts and Marketing Specialists work in Little Rock?
There are approximately 1,510 Market Research Analysts and Marketing Specialists employed in the Little Rock-North Little Rock-Conway, AR metropolitan area.
Is the concentration of Market Research Analysts and Marketing Specialists high in Little Rock?
The concentration, measured by the Location Quotient, is 0.77, which is slightly below the national average, indicating a moderate presence of these roles in the local job market.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,510 employees in the Little Rock-North Little Rock-Conway, AR area with a job density of 4.292 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in Little Rock-North Little Rock-Conway, AR
- All Occupations Salary in Little Rock-North Little Rock-Conway, AR
- Office and Administrative Support Occupations Salary in Little Rock-North Little Rock-Conway, AR
- Transportation and Material Moving Occupations Salary in Little Rock-North Little Rock-Conway, AR
- Sales and Related Occupations Salary in Little Rock-North Little Rock-Conway, AR
- Healthcare Practitioners and Technical Occupations Salary in Little Rock-North Little Rock-Conway, AR
- Food Preparation and Serving Related Occupations Salary in Little Rock-North Little Rock-Conway, AR
- Management Occupations Salary in Little Rock-North Little Rock-Conway, AR
- Business and Financial Operations Occupations Salary in Little Rock-North Little Rock-Conway, AR
- Educational Instruction and Library Occupations Salary in Little Rock-North Little Rock-Conway, AR
- Production Occupations Salary in Little Rock-North Little Rock-Conway, AR
- Browse All Jobs in Little Rock-North Little Rock-Conway, AR →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Little Rock-North Little Rock-Conway, AR