In the Southwest Maine nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $66,620. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and a less concentrated demand for these specialized roles. The lower average salary is often a characteristic of nonmetropolitan areas where the cost of doing business and the competitive landscape for talent differ significantly from larger urban centers.
Executive Summary
- Average Salary: $66,620 per year.
- Growth Trend: Salaries have shifted 1.7% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $96,820.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Southwest Maine's nonmetropolitan area appears to be relatively stable, albeit with a smaller footprint. With a total local workforce of 280 individuals in this profession and a Location Quotient of 0.36, the concentration of these roles is below the national average. This suggests a niche market rather than a high-demand sector within the region, indicating moderate opportunities for new entrants and established professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Southwest Maine nonmetropolitan area earns-23.2%below the national average.
$32
$1,281
$5,552
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this precise nonmetropolitan area is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen a gradual upward trend over the past four years, mirroring national economic growth and increasing demand for data-driven marketing insights. This growth is typically driven by the evolving digital landscape and the continuous need for businesses to understand consumer behavior and market dynamics.
Market Research Analysts and Marketing Specialists Salary Distribution in Southwest Maine nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists is strongly tied to experience and demonstrated expertise. Entry-level positions typically command the lower end of the salary spectrum, while seasoned professionals with a proven track record in data analysis, strategic planning, and campaign management can expect significantly higher compensation. The percentile gaps in salary distributions clearly signify career progression, rewarding individuals who develop advanced analytical skills and leadership capabilities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $35,080 | $16.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $49,965 | $24 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,690 | $31.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,275 | $40 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $96,820 | $46.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,620
Gross Pay
Real Wage (Purchasing Power)
$66,620
Adjusted for COL (100)
The nominal average annual salary of $66,620 in Southwest Maine's nonmetropolitan area aligns precisely with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that income is comparable to the national standard. Consequently, individuals relocating to this area may find their earnings stretch similarly to what they would experience in a typical U.S. metropolitan setting, despite the lower nominal wage.
Job Market Context
280
Total Jobs
2.008
Per 1K Jobs
0.36
Location Quotient
At 0.36x, Southwest Maine nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.36, the job market for Market Research Analysts and Marketing Specialists in the Southwest Maine nonmetropolitan area is less concentrated than the national average. This indicates that these roles are not as prevalent or in as high demand regionally compared to the rest of the country. Professionals in this field may find fewer job openings and potentially less competition from other specialists, creating a unique market dynamic that could favor those with specialized skills or a willingness to adapt to local business needs.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Bangor, ME Market Research Analysts and Marketing Specialists Salary | $68,220↑ 2% | 31 mi |
| Lewiston-Auburn, ME Market Research Analysts and Marketing Specialists Salary | $69,640↑ 5% | 57 mi |
| Portland-South Portland, ME Market Research Analysts and Marketing Specialists Salary | $76,420↑ 15% | 83 mi |
Comparing salaries near Southwest Maine nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Southwest Maine nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Southwest Maine nonmetropolitan area is $66,620. This typically ranges from $35,080 for entry-level positions to $96,820 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Southwest Maine nonmetropolitan area is 23.2% lower than the national median of $86,770.
Is Southwest Maine nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $66,620 is significantly below the national average of $86,770, indicating lower earning potential in this region. However, the cost of living being at the national average means the purchasing power is comparable, mitigating some of the salary difference.
Is Southwest Maine nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Southwest Maine nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Southwest Maine nonmetropolitan area?
Some top paying nearby cities include Bangor, ME ($68,220) and Lewiston-Auburn, ME.
What is the total number of Market Research Analysts and Marketing Specialists in Southwest Maine?
There are approximately 280 Market Research Analysts and Marketing Specialists employed in the Southwest Maine nonmetropolitan area.
How does the concentration of these jobs in Southwest Maine compare to the national average?
The concentration of these jobs in Southwest Maine is below the national average, with a Location Quotient of 0.36, suggesting a less dense presence of these roles compared to the rest of the country.
What does a Location Quotient of 0.36 signify for this job market?
A Location Quotient of 0.36 indicates that Market Research Analysts and Marketing Specialists are less common in Southwest Maine's nonmetropolitan area than they are nationally, suggesting a more specialized or niche market.
How does the Cost of Living in Southwest Maine compare to the national average?
The Cost of Living Index in Southwest Maine's nonmetropolitan area is 100, which is exactly the national average, meaning the general cost of goods and services is comparable to the rest of the United States.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 280 employees in the Southwest Maine nonmetropolitan area area with a job density of 2.008 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Southwest Maine nonmetropolitan area