In Portland-South Portland, ME, Market Research Analysts and Marketing Specialists earn an average annual salary of $76,420. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a smaller scale of operations influence compensation in this region. While the nominal salary is lower, understanding the local economic context is crucial for a complete picture.
Executive Summary
- Average Salary: $76,420 per year.
- Growth Trend: Salaries have shifted 10.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $107,790.
- Outlook: The Portland-South Portland, ME market for Market Research Analysts and Marketing Specialists comprises a workforce of 1,050 individuals. With a Location Quotient of 0.66, the concentration of these roles is below the national average, indicating a less saturated but potentially less robust demand compared to national hubs. The rate of 3.687 jobs per 1,000 workers further contextualizes the presence of these professionals within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Portland-South Portland, ME earns-11.9%below the national average.
$36.7
$1,470
$6,368
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Portland-South Portland, ME is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing demand for data-driven insights and evolving marketing strategies, which would likely translate to modest, incremental salary increases in most regional markets.
Market Research Analysts and Marketing Specialists Salary Distribution in Portland-South Portland, ME
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command salaries well above the average. The percentile gaps in salary distribution highlight these opportunities for advancement and increased earning potential throughout one's career.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $43,150 | $20.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,315 | $27.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $74,300 | $35.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $95,525 | $45.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $107,790 | $51.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$76,420
Gross Pay
Real Wage (Purchasing Power)
$76,420
Adjusted for COL (100)
The average annual salary of $76,420 in Portland-South Portland, ME aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that, on average, the purchasing power of a Market Research Analyst's salary in this area is equivalent to the national standard. While the nominal salary is lower than the national average, the cost of living parity suggests that the real value of the income is maintained locally.
Job Market Context
1,050
Total Jobs
3.687
Per 1K Jobs
0.66
Location Quotient
Portland-South Portland, ME has 0.66x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.66, the job market for Market Research Analysts and Marketing Specialists in Portland-South Portland, ME is less concentrated than the national average. This suggests that while there are opportunities, the field may not be as deeply entrenched or as competitive as in larger metropolitan areas. Professionals entering this market might find fewer direct competitors but also potentially fewer large-scale opportunities compared to more concentrated regions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Portland-South Portland, ME
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Portland-South Portland, ME?
The median annual salary for a Market Research Analysts and Marketing Specialists in Portland-South Portland, ME is $76,420. This typically ranges from $43,150 for entry-level positions to $107,790 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Portland-South Portland, ME is 11.9% lower than the national median of $86,770.
Is Portland-South Portland, ME a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.The average salary of $76,420 is below the national average of $86,770, although the cost of living is on par with the national average.
Is Portland-South Portland, ME a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Portland-South Portland, ME is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Portland-South Portland, ME?
Some top paying nearby cities include Lewiston-Auburn, ME ($69,640) and Central New Hampshire nonmetropolitan area.
How does the Portland-South Portland, ME salary compare to the national average?
The average salary of $76,420 in Portland-South Portland, ME is lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the concentration of Market Research Analysts and Marketing Specialists in Portland-South Portland, ME?
The concentration, measured by the Location Quotient, is 0.66, which is below the national average, indicating a less dense presence of these professionals in the local workforce.
How does the cost of living affect the salary in Portland-South Portland, ME?
The cost of living in Portland-South Portland, ME is at the national average (100), meaning the $76,420 salary has the same purchasing power as the national average salary in a national average cost of living area.
What is the total workforce size for this role in Portland-South Portland, ME?
There are approximately 1,050 Market Research Analysts and Marketing Specialists employed in the Portland-South Portland, ME area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,050 employees in the Portland-South Portland, ME area with a job density of 3.687 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Portland-South Portland, ME