In the Northern New Hampshire nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $63,160. This figure significantly trails the national average of $86,770, reflecting the unique economic dynamics and potentially lower demand for these specialized roles outside of major metropolitan hubs. Localized market conditions and industry concentration are key drivers behind this pay differential.
Executive Summary
- Average Salary: $63,160 per year.
- Growth Trend: Salaries have shifted 11.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $104,990.
- Outlook: With a total local workforce of 330 individuals in this profession, the market in Northern New Hampshire is relatively modest. The Location Quotient of 0.71 indicates a slightly lower concentration of these roles compared to the national average, suggesting that while opportunities exist, the demand is not as robust as in more populous or industry-dense regions. This suggests a stable but not rapidly expanding job market for these specialists.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Northern New Hampshire nonmetropolitan area earns-27.2%below the national average.
$30.4
$1,215
$5,263
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen incremental growth over the past four years, mirroring broader economic trends. This growth is typically driven by inflation, increasing demand for data-driven insights, and the evolving digital marketing landscape, even in less concentrated geographic areas.
Market Research Analysts and Marketing Specialists Salary Distribution in Northern New Hampshire nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists is strongly tied to experience. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with a proven track record and advanced analytical skills can expect significantly higher compensation. The percentile gaps between junior and senior roles highlight the substantial career advancement and earning potential available within this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $29,130 | $14 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $47,370 | $22.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $54,710 | $26.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $78,950 | $38 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $104,990 | $50.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$63,160
Gross Pay
Real Wage (Purchasing Power)
$63,160
Adjusted for COL (100)
The nominal average salary of $63,160 in Northern New Hampshire aligns precisely with the national average Cost of Living Index of 100. This means that while the take-home pay is lower than the national average for this profession, the purchasing power of that salary is equivalent to the national average, making the cost of living a neutral factor in assessing the real value of the salary.
Job Market Context
330
Total Jobs
3.973
Per 1K Jobs
0.71
Location Quotient
Northern New Hampshire nonmetropolitan area has 0.71x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.71 for Market Research Analysts and Marketing Specialists in Northern New Hampshire suggests that this profession is slightly less concentrated than the national average. This indicates a moderately competitive market where the number of available professionals is somewhat lower relative to the number of jobs when compared to the nation as a whole, potentially offering a slight advantage to skilled job seekers.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Northern New Hampshire nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Northern New Hampshire nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Northern New Hampshire nonmetropolitan area is $63,160. This typically ranges from $29,130 for entry-level positions to $104,990 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Northern New Hampshire nonmetropolitan area is 27.2% lower than the national median of $86,770.
Is Northern New Hampshire nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not as lucrative as the national average.The average salary of $63,160 is substantially lower than the national average of $86,770. However, the cost of living is also at the national average, meaning the purchasing power is equivalent.
Is Northern New Hampshire nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Northern New Hampshire nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Northern New Hampshire nonmetropolitan area?
Some top paying nearby cities include Manchester-Nashua, NH ($80,730) and Portland-South Portland, ME.
How does the local workforce size impact job opportunities?
A local workforce of 330 suggests a smaller, more niche market compared to metropolitan areas, which can mean fewer openings but potentially less competition for specialized roles.
What does a Location Quotient of 0.71 signify?
A Location Quotient below 1.0, like 0.71, indicates that Market Research Analysts and Marketing Specialists are less concentrated in Northern New Hampshire than the national average, implying a moderate demand relative to supply.
How does experience affect salary in this region?
As with most fields, experience is a key driver of salary. Entry-level roles will pay less, while senior analysts with extensive experience and specialized skills will command higher compensation within the $63,160 average.
Is the cost of living a major factor for this salary?
With a Cost of Living Index of 100, the local cost of living is average nationally. Therefore, the $63,160 salary offers average purchasing power, making it neither a significant advantage nor disadvantage compared to the national average.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 330 employees in the Northern New Hampshire nonmetropolitan area area with a job density of 3.973 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in Northern New Hampshire nonmetropolitan area
- All Occupations Salary in Northern New Hampshire nonmetropolitan area
- Office and Administrative Support Occupations Salary in Northern New Hampshire nonmetropolitan area
- Food Preparation and Serving Related Occupations Salary in Northern New Hampshire nonmetropolitan area
- Healthcare Practitioners and Technical Occupations Salary in Northern New Hampshire nonmetropolitan area
- Sales and Related Occupations Salary in Northern New Hampshire nonmetropolitan area
- Educational Instruction and Library Occupations Salary in Northern New Hampshire nonmetropolitan area
- Transportation and Material Moving Occupations Salary in Northern New Hampshire nonmetropolitan area
- Management Occupations Salary in Northern New Hampshire nonmetropolitan area
- Production Occupations Salary in Northern New Hampshire nonmetropolitan area
- Building and Grounds Cleaning and Maintenance Occupations Salary in Northern New Hampshire nonmetropolitan area
- Browse All Jobs in Northern New Hampshire nonmetropolitan area →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Northern New Hampshire nonmetropolitan area