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Average Market Research Analysts and Marketing Specialists Salary in Manchester-Nashua, NH

In the Manchester-Nashua, NH area, Market Research Analysts and Marketing Specialists earn an average annual salary of $80,730. This figure is slightly below the national average of $86,770, suggesting a localized compensation structure influenced by regional economic factors and industry demand within New Hampshire. The specific pay rates in this locale are a direct reflection of the interplay between the cost of doing business and the availability of specialized talent.

Executive Summary

  • Average Salary: $80,730 per year.
  • Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $136,120.
  • Outlook: The Manchester-Nashua job market for Market Research Analysts and Marketing Specialists appears stable, with a total local workforce of 1,180 individuals in this field. The Location Quotient of 1.05 indicates a concentration of these roles slightly above the national average, suggesting a healthy and consistent demand for these professionals within the region. This level of concentration points to a robust local industry that values market research expertise.
2024 Market Data

Salary Overview

$80,730

The average Market Research Analysts and Marketing Specialists in Manchester-Nashua, NH earns-7.0%below the national average.

BreakdownBased on 40h/week
Hourly

$38.8

Weekly

$1,553

Monthly

$6,728

Market Research Analysts and Marketing Specialists Salary Distribution in Manchester-Nashua, NH

Career progression for Market Research Analysts and Marketing Specialists in Manchester-Nashua, as elsewhere, is typically marked by increasing salary levels. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with extensive experience and specialized skills can command salaries in the higher percentiles, significantly exceeding the average. These percentile gaps are crucial indicators of the career ladder and the financial rewards associated with advancing expertise.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$44,960$21.6
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$60,548$29.1
ManagerOversees team, compliance, and project delivery.50% (Median)$71,170$34.2
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$100,913$48.5
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$136,120$65.4

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$80,730

Gross Pay

Real Wage (Purchasing Power)

$80,730

Adjusted for COL (100)

The average annual salary of $80,730 in Manchester-Nashua, NH, aligns perfectly with the national average cost of living, indicated by an index of 100. This means that the purchasing power of the salary in this region is comparable to the national standard, making it neither exceptionally advantageous nor disadvantageous from a cost-of-living perspective. Relocating here offers financial stability equivalent to the national average.

Job Market Context

1,180

Total Jobs

5.85

Per 1K Jobs

1.05

Location Quotient

Above Average

With a location quotient of 1.05, Manchester-Nashua, NH has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.

With a Location Quotient of 1.05, the Manchester-Nashua area exhibits a slightly higher concentration of Market Research Analysts and Marketing Specialists compared to the national average. This suggests that the job market here is marginally more robust or specialized in this sector than the typical U.S. metropolitan area. While not a dramatic overrepresentation, this indicates a competitive yet accessible market for professionals in this field.

Nearby Job Markets

Nearby Cities for Market Research Analysts and Marketing Specialists

CitySalaryDist.
Central New Hampshire nonmetropolitan area Market Research Analysts and Marketing Specialists Salary$78,380↓ 3%33 mi
Northern New Hampshire nonmetropolitan area Market Research Analysts and Marketing Specialists Salary$63,160↓ 22%33 mi
Southwestern New Hampshire nonmetropolitan area Market Research Analysts and Marketing Specialists Salary$69,430↓ 14%33 mi
Boston-Cambridge-Newton, MA-NH Market Research Analysts and Marketing Specialists Salary$100,900↑ 25%50 mi
Massachusetts nonmetropolitan area Market Research Analysts and Marketing Specialists Salary$87,450↑ 8%52 mi

Comparing salaries near Manchester-Nashua, NH

Hiring Market Research Analysts and Marketing Specialistss?

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Manchester-Nashua, NH?

The median annual salary for a Market Research Analysts and Marketing Specialists in Manchester-Nashua, NH is $80,730. This typically ranges from $44,960 for entry-level positions to $136,120 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Manchester-Nashua, NH is 7.0% lower than the national median of $86,770.

Is Manchester-Nashua, NH a lucrative place for Market Research Analysts and Marketing Specialists?

Yes, with a caveat.The average salary of $80,730 is competitive with the national average cost of living, and the job market shows a slight concentration of these roles, indicating steady demand.

Is Manchester-Nashua, NH a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Manchester-Nashua, NH is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Manchester-Nashua, NH?

Some top paying nearby cities include Central New Hampshire nonmetropolitan area ($78,380) and Northern New Hampshire nonmetropolitan area.

How does the Manchester-Nashua salary compare to the national average?

The average salary of $80,730 in Manchester-Nashua is approximately $6,040 lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.

What is the significance of the Location Quotient in Manchester-Nashua?

A Location Quotient of 1.05 signifies that Market Research Analysts and Marketing Specialists are slightly more concentrated in Manchester-Nashua than the national average, indicating a healthy local presence and demand for these roles.

Does the cost of living affect the value of the Manchester-Nashua salary?

No, the local cost of living index is 100, which is the national average. Therefore, the $80,730 salary offers purchasing power equivalent to the national standard.

How many Market Research Analysts and Marketing Specialists work in Manchester-Nashua?

There are approximately 1,180 Market Research Analysts and Marketing Specialists employed within the Manchester-Nashua, NH area.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,180 employees in the Manchester-Nashua, NH area with a job density of 5.85 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Manchester-Nashua, NH