In the nonmetropolitan areas of Southwestern New Hampshire, Market Research Analysts and Marketing Specialists earn an average annual salary of $69,430. This figure is notably below the national average of $86,770, reflecting the unique economic dynamics and potentially lower demand for these specialized roles outside of major metropolitan hubs. The specific economic landscape and industry concentration within this region directly influence compensation levels.
Executive Summary
- Average Salary: $69,430 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $100,840.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Southwestern New Hampshire's nonmetropolitan area appears stable, albeit with a lower concentration than the national average. With a total local workforce of 210 individuals in this field and a Location Quotient of 0.74, the demand is present but not exceptionally high. This suggests a steady, rather than rapidly expanding, job environment, suitable for those seeking established roles within a smaller professional community.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Southwestern New Hampshire nonmetropolitan area earns-20.0%below the national average.
$33.4
$1,335
$5,786
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this precise nonmetropolitan region is not detailed, it is reasonable to assume a general trend of salary growth over the past four years, mirroring national patterns. Market research and marketing roles have seen increasing importance across industries, likely leading to modest but consistent increases in compensation, even in more rural settings, as businesses adapt to evolving consumer behaviors and digital landscapes.
Market Research Analysts and Marketing Specialists Salary Distribution in Southwestern New Hampshire nonmetropolitan area
Within Southwestern New Hampshire's nonmetropolitan market, salary progression for Market Research Analysts and Marketing Specialists is typically tied to experience. Entry-level positions will likely command salaries at the lower end of the spectrum, while seasoned professionals with a proven track record and advanced analytical skills can expect significantly higher earnings. The percentile gaps between junior and senior roles highlight clear opportunities for career advancement and increased earning potential as expertise grows.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,960 | $18.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $52,073 | $25 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,630 | $31.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $86,788 | $41.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $100,840 | $48.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$69,430
Gross Pay
Real Wage (Purchasing Power)
$69,430
Adjusted for COL (100)
The nominal average annual salary of $69,430 in Southwestern New Hampshire's nonmetropolitan area aligns perfectly with the national average Cost of Living Index of 100. This means that, on average, the purchasing power of this salary is equivalent to the national average. While the salary itself is lower than the national average for the role, the cost of living being at par suggests that the real value of the income may be more competitive locally than a simple nominal comparison indicates.
Job Market Context
210
Total Jobs
4.135
Per 1K Jobs
0.74
Location Quotient
Southwestern New Hampshire nonmetropolitan area has 0.74x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.74, the market for Market Research Analysts and Marketing Specialists in Southwestern New Hampshire's nonmetropolitan area is less concentrated than the national average. This indicates that while the profession is present, it is not a dominant industry sector within the region. Consequently, job seekers might find fewer opportunities compared to more populous or industry-specific areas, suggesting a moderately competitive job market where specialized skills could offer an advantage.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Southwestern New Hampshire nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Southwestern New Hampshire nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Southwestern New Hampshire nonmetropolitan area is $69,430. This typically ranges from $38,960 for entry-level positions to $100,840 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Southwestern New Hampshire nonmetropolitan area is 20.0% lower than the national median of $86,770.
Is Southwestern New Hampshire nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.The average salary of $69,430 is significantly lower than the national average of $86,770, although the cost of living is on par with the national average.
Is Southwestern New Hampshire nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Southwestern New Hampshire nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Southwestern New Hampshire nonmetropolitan area?
Some top paying nearby cities include Manchester-Nashua, NH ($80,730) and Portland-South Portland, ME.
How does the local workforce size affect job prospects?
A local workforce of 210 suggests a smaller, more niche market. While this can mean less competition for certain roles, it also implies fewer overall openings compared to larger metropolitan areas.
What does a Location Quotient of 0.74 signify?
A Location Quotient of 0.74 indicates that Market Research Analysts and Marketing Specialists are less concentrated in this region than the national average. This suggests the field is not a primary industry driver locally.
How does the Cost of Living impact the salary?
With a Cost of Living Index of 100, the $69,430 salary has the same purchasing power as the national average. This offsets the lower nominal salary to some extent, making local expenses comparable to national averages.
Are there many jobs per 1,000 workers in this field locally?
With 4.135 jobs per 1,000 workers, the presence of Market Research Analysts and Marketing Specialists is moderate. This indicates a consistent, but not overwhelming, demand for these professionals within the local economy.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 210 employees in the Southwestern New Hampshire nonmetropolitan area area with a job density of 4.135 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in Southwestern New Hampshire nonmetropolitan area
- All Occupations Salary in Southwestern New Hampshire nonmetropolitan area
- Office and Administrative Support Occupations Salary in Southwestern New Hampshire nonmetropolitan area
- Sales and Related Occupations Salary in Southwestern New Hampshire nonmetropolitan area
- Production Occupations Salary in Southwestern New Hampshire nonmetropolitan area
- Transportation and Material Moving Occupations Salary in Southwestern New Hampshire nonmetropolitan area
- Management Occupations Salary in Southwestern New Hampshire nonmetropolitan area
- Food Preparation and Serving Related Occupations Salary in Southwestern New Hampshire nonmetropolitan area
- Business and Financial Operations Occupations Salary in Southwestern New Hampshire nonmetropolitan area
- Educational Instruction and Library Occupations Salary in Southwestern New Hampshire nonmetropolitan area
- Construction and Extraction Occupations Salary in Southwestern New Hampshire nonmetropolitan area
- Browse All Jobs in Southwestern New Hampshire nonmetropolitan area →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Southwestern New Hampshire nonmetropolitan area