Market Research Analysts and Marketing Specialists in the Central New Hampshire nonmetropolitan area earn an average annual salary of $78,380. This figure is notably below the national average of $86,770, reflecting the unique economic dynamics and potentially lower demand for these specialized roles outside of major metropolitan hubs. The compensation is influenced by the specific industry concentrations and the overall economic scale of the region.
Executive Summary
- Average Salary: $78,380 per year.
- Growth Trend: Salaries have shifted 23.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $146,390.
- Outlook: With a local workforce of 430 professionals in this field, the Central New Hampshire nonmetropolitan area presents a moderately sized job market for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.83 suggests a slightly lower concentration of these roles compared to the national average, indicating a stable but not exceptionally robust demand. The presence of 4.63 jobs per 1,000 workers further supports the notion of a consistent, albeit not rapidly expanding, employment landscape.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Central New Hampshire nonmetropolitan area earns-9.7%below the national average.
$37.7
$1,507
$6,532
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Central New Hampshire have experienced gradual growth over the past four years, mirroring national trends. This growth is typically driven by inflation, increasing demand for data-driven insights, and the evolving complexity of marketing strategies, even in less urbanized regions.
Market Research Analysts and Marketing Specialists Salary Distribution in Central New Hampshire nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists in Central New Hampshire typically involves a significant salary increase with experience. Entry-level positions may start at a lower percentile, while seasoned professionals with specialized skills and a proven track record can command salaries in the higher percentiles. The widening gap between entry-level and senior roles underscores the value placed on expertise and strategic contribution within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,540 | $17.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $58,785 | $28.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,790 | $31.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $97,975 | $47.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $146,390 | $70.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$78,380
Gross Pay
Real Wage (Purchasing Power)
$78,380
Adjusted for COL (100)
The average annual salary of $78,380 in Central New Hampshire aligns precisely with the national average Cost of Living Index of 100. This means that the purchasing power of the salary in this region is effectively equivalent to the national average. While the nominal salary is lower than the national average for the profession, the cost of living parity suggests that the take-home pay offers comparable living standards to many other parts of the country.
Job Market Context
430
Total Jobs
4.63
Per 1K Jobs
0.83
Location Quotient
Central New Hampshire nonmetropolitan area has 0.83x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.83 indicates that Market Research Analysts and Marketing Specialists are slightly less concentrated in Central New Hampshire's nonmetropolitan area than the national average. This suggests a job market that is neither saturated nor exceptionally scarce, offering a balanced environment for professionals. While not a major hub for this profession, the steady presence of these roles implies ongoing opportunities for skilled individuals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Central New Hampshire nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Central New Hampshire nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Central New Hampshire nonmetropolitan area is $78,380. This typically ranges from $36,540 for entry-level positions to $146,390 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Central New Hampshire nonmetropolitan area is 9.7% lower than the national median of $86,770.
Is Central New Hampshire nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not exceptionally lucrative compared to the national average.The average salary of $78,380 is below the national average of $86,770, although the cost of living is on par with the national average.
Is Central New Hampshire nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Central New Hampshire nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Central New Hampshire nonmetropolitan area?
Some top paying nearby cities include Manchester-Nashua, NH ($80,730) and Portland-South Portland, ME.
How does the salary compare to the national average?
The average salary of $78,380 in Central New Hampshire is approximately 9.7% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Central New Hampshire?
The Cost of Living Index for Central New Hampshire's nonmetropolitan area is 100, which is exactly the national average. This means the cost of goods and services is comparable to the rest of the United States.
How concentrated are these jobs in Central New Hampshire?
The Location Quotient of 0.83 indicates that these jobs are slightly less concentrated in Central New Hampshire compared to the national average, suggesting a moderate level of market presence.
What is the total number of Market Research Analysts and Marketing Specialists in the area?
There are approximately 430 Market Research Analysts and Marketing Specialists employed in the Central New Hampshire nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 430 employees in the Central New Hampshire nonmetropolitan area area with a job density of 4.63 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Central New Hampshire nonmetropolitan area