Average Market Research Analysts and Marketing Specialists Salary in Springfield, MO
Market Research Analysts and Marketing Specialists in Springfield, MO, earn an average annual salary of $64,770. This figure is notably below the national average of $86,770, reflecting localized economic factors and demand within the Springfield metropolitan area. While the national landscape offers higher compensation, regional nuances significantly influence pay scales for these critical marketing roles.
Executive Summary
- Average Salary: $64,770 per year.
- Growth Trend: Salaries have shifted 27.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $106,310.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Springfield, MO, shows a moderate presence, with 770 professionals in the field. The Location Quotient of 0.62 indicates a slightly lower concentration compared to the national average, suggesting that while the profession is established, it is not a dominant sector within the local economy. The rate of 3.486 jobs per 1,000 workers further supports this, pointing to a steady but not exceptionally high demand for these analytical and strategic roles.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Springfield, MO earns-25.4%below the national average.
$31.1
$1,246
$5,398
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Springfield, MO is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced growth over the past four years, mirroring national trends. Economic recovery, evolving marketing strategies, and the increasing reliance on data-driven insights likely contributed to upward salary adjustments, even if the pace of growth varied regionally.
Market Research Analysts and Marketing Specialists Salary Distribution in Springfield, MO
Salary progression for Market Research Analysts and Marketing Specialists in Springfield, MO, typically scales with experience. Entry-level positions may start at the lower end of the pay scale, while seasoned professionals with extensive experience and proven track records can command significantly higher salaries. The percentile gaps between junior and senior roles signify clear career progression pathways and the increasing value placed on specialized expertise and strategic oversight.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,900 | $16.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $48,578 | $23.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $57,990 | $27.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $80,963 | $38.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $106,310 | $51.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$64,770
Gross Pay
Real Wage (Purchasing Power)
$64,770
Adjusted for COL (100)
The average annual salary of $64,770 in Springfield, MO, aligns precisely with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, offering a stable financial environment for residents. While the nominal salary is lower than the national average for the profession, the cost of living parity suggests that the take-home pay is relatively balanced within the local economic context.
Job Market Context
770
Total Jobs
3.486
Per 1K Jobs
0.62
Location Quotient
Springfield, MO has 0.62x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.62, the job market for Market Research Analysts and Marketing Specialists in Springfield, MO, is less concentrated than the national average. This suggests that while opportunities exist, the field is not as saturated as in larger metropolitan areas. Professionals entering this market may find a balance between available roles and competition, potentially offering a more accessible entry point compared to highly competitive national hubs.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Joplin, MO-KS Market Research Analysts and Marketing Specialists Salary | $64,960↑ 0% | 67 mi |
| Fayetteville-Springdale-Rogers, AR Market Research Analysts and Marketing Specialists Salary | $89,820↑ 39% | 91 mi |
Comparing salaries near Springfield, MO
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Springfield, MO?
The median annual salary for a Market Research Analysts and Marketing Specialists in Springfield, MO is $64,770. This typically ranges from $33,900 for entry-level positions to $106,310 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Springfield, MO is 25.4% lower than the national median of $86,770.
Is Springfield, MO a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.The average salary of $64,770 is significantly lower than the national average of $86,770, although the cost of living is on par with the national average.
Is Springfield, MO a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Springfield, MO is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Springfield, MO?
Some top paying nearby cities include Joplin, MO-KS ($64,960) and Fayetteville-Springdale-Rogers, AR.
How does Springfield's salary compare to the national average?
Market Research Analysts and Marketing Specialists in Springfield, MO, earn approximately $22,000 less annually than the national average, with a salary of $64,770 compared to $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in Springfield, MO?
The concentration, measured by the Location Quotient, is 0.62, indicating that this profession is less prevalent in Springfield compared to the national average.
Does the cost of living affect the value of the Springfield salary?
No, the cost of living in Springfield, MO, is exactly at the national average (100), meaning the $64,770 salary has the same purchasing power as the national average salary.
How many Market Research Analysts and Marketing Specialists are there in Springfield, MO?
There are approximately 770 Market Research Analysts and Marketing Specialists employed in the Springfield, MO area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 770 employees in the Springfield, MO area with a job density of 3.486 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Springfield, MO