SalaryNode

Average Marketing Managers Salary in Massachusetts

Marketing Managers in Massachusetts command an impressive average annual salary of $200,400, substantially exceeding the national average of $172,340. This elevated compensation is largely driven by the state's robust economy, high concentration of businesses requiring advanced marketing strategies, and a highly skilled talent pool.

Executive Summary

  • Average Salary: $200,400 per year.
  • Growth Trend: Salaries have shifted 30.9% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $300,600.
  • Outlook: With a substantial local workforce of 13,520 Marketing Managers and a Location Quotient of 1.49, Massachusetts demonstrates a strong and concentrated demand for these professionals. This indicates a market where Marketing Managers are not only present in significant numbers but are also more prevalent than the national average, suggesting a robust job market with ample opportunities.
2024 Market Data

Salary Overview

$200,400

The average Marketing Managers in Massachusetts earns+16.3%above the national average.

BreakdownBased on 40h/week
Hourly

$96.4

Weekly

$3,854

Monthly

$16,700

Marketing Managers Salary Distribution in Massachusetts

The salary trajectory for Marketing Managers in Massachusetts significantly scales with experience. Entry-level positions typically fall within the lower percentiles, while seasoned professionals with extensive experience and a proven track record can command salaries in the upper percentiles. The widening gap between entry-level and senior-level compensation underscores clear opportunities for career progression and increased earning potential.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$114,050$54.8
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$150,300$72.3
ManagerOversees team, compliance, and project delivery.50% (Median)$192,480$92.5
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$250,500$120.4
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$300,600$144.5

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$200,400

Gross Pay

Real Wage (Purchasing Power)

$135,040

Adjusted for COL (148.4)

While the average salary of $200,400 is notably high, it's crucial to consider Massachusetts' Cost of Living Index of 148.4, which is significantly above the national average. This means that while nominal earnings are substantial, the purchasing power of this salary will be somewhat diminished by the higher cost of goods, services, and housing within the state.

Job Market Context

13,520

Total Jobs

3.711

Per 1K Jobs

1.49

Location Quotient

Above Average

With a location quotient of 1.49, Massachusetts has a slightly higher-than-average concentration of Marketing Managers roles compared to the national norm.

The Location Quotient of 1.49 signifies that Marketing Managers are 49% more concentrated in Massachusetts than in the average U.S. state. This suggests a competitive yet abundant job market, where demand is high relative to the national landscape, potentially leading to more specialized roles and higher compensation for skilled professionals.

Nearby Job Markets

Nearby Cities for Marketing Managers

CitySalaryDist.
Worcester, MA Marketing Managers Salary$182,270↓ 9%14 mi
Boston-Cambridge-Newton, MA-NH Marketing Managers Salary$204,310↑ 2%24 mi
Providence-Warwick, RI-MA Marketing Managers Salary$171,850↓ 14%29 mi
Amherst Town-Northampton, MA Marketing Managers Salary$149,950↓ 25%52 mi
Springfield, MA Marketing Managers Salary$169,540↓ 15%52 mi

Comparing salaries near Massachusetts

Hiring Marketing Managerss?

Frequently Asked Questions

How much does a Marketing Managers make in Massachusetts?

The median annual salary for a Marketing Managers in Massachusetts is $200,400. This typically ranges from $114,050 for entry-level positions to $300,600 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Massachusetts is 16.3% higher than the national median of $172,340.

Is Massachusetts a lucrative place for Marketing Managers?

Yes, Massachusetts is a highly lucrative state for Marketing Managers.Marketing Managers in Massachusetts earn an average of $200,400 annually, significantly higher than the national average, indicating strong earning potential despite the elevated cost of living.

Is Massachusetts a good place to live for Marketing Managers?

The Cost of Living Index in Massachusetts is 148.4. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Massachusetts?

Some top paying nearby cities include Worcester, MA ($182,270) and Boston-Cambridge-Newton, MA-NH.

How does the Massachusetts salary compare to the national average?

Marketing Managers in Massachusetts earn an average of $200,400, which is $28,060 more than the national average of $172,340.

What is the concentration of Marketing Managers in Massachusetts?

Massachusetts has a Location Quotient of 1.49 for Marketing Managers, meaning they are 49% more concentrated in the state compared to the national average.

How does the cost of living affect the Marketing Manager salary in Massachusetts?

With a Cost of Living Index of 148.4, Massachusetts is considerably more expensive than the national average. While the high salary offers good nominal value, the actual purchasing power is reduced by these higher living costs.

What is the total number of Marketing Managers in Massachusetts?

There are approximately 13,520 Marketing Managers employed in Massachusetts.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 13,520 employees in the Massachusetts area with a job density of 3.711 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Massachusetts