Average Market Research Analysts and Marketing Specialists Salary in Akron, OH
Market Research Analysts and Marketing Specialists in Akron, OH, earn an average annual salary of $74,210. This figure is notably below the national average of $86,770, reflecting localized economic factors and demand within the Akron metropolitan area. While the nominal salary is lower, understanding the cost of living is crucial for a complete financial picture.
Executive Summary
- Average Salary: $74,210 per year.
- Growth Trend: Salaries have shifted 20.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $121,680.
- Outlook: Akron's market for Market Research Analysts and Marketing Specialists shows a steady presence, with a total local workforce of 1,500 individuals. The Location Quotient of 0.84 suggests a slightly lower concentration of these roles compared to the national average, indicating a stable but not overly saturated job market. With 4.701 jobs per 1,000 workers, the demand is consistent, offering opportunities for skilled professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Akron, OH earns-14.5%below the national average.
$35.7
$1,427
$6,184
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Akron is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. Economic recovery, increased reliance on data-driven marketing strategies, and inflation typically contribute to upward salary adjustments in most professional fields.
Market Research Analysts and Marketing Specialists Salary Distribution in Akron, OH
Salary progression for Market Research Analysts and Marketing Specialists in Akron is significantly influenced by experience. Entry-level positions typically fall within the lower percentiles, while seasoned professionals with extensive experience and specialized skills can command salaries in the upper percentiles. The widening gap between entry-level and senior roles signifies clear career advancement opportunities and increased earning potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,430 | $18.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $55,658 | $26.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,840 | $31.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $92,763 | $44.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $121,680 | $58.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$74,210
Gross Pay
Real Wage (Purchasing Power)
$74,210
Adjusted for COL (100)
The average annual salary of $74,210 in Akron, OH, aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of an Akron-based Market Research Analyst's salary is equivalent to that of their national counterpart, assuming the cost of living is the primary factor. This parity suggests that the lower nominal salary is balanced by affordable living expenses.
Job Market Context
1,500
Total Jobs
4.701
Per 1K Jobs
0.84
Location Quotient
Akron, OH has 0.84x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.84, Akron's job market for Market Research Analysts and Marketing Specialists is slightly less concentrated than the national average. This indicates that while the profession is present and valued, it may not be as dominant a sector as in other regions. Professionals may find a competitive landscape with opportunities available, but perhaps fewer specialized roles compared to larger, more concentrated metropolitan areas.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Canton-Massillon, OH Market Research Analysts and Marketing Specialists Salary | $65,910↓ 11% | 20 mi |
| Cleveland, OH Market Research Analysts and Marketing Specialists Salary | $75,560↑ 2% | 29 mi |
| Youngstown-Warren, OH Market Research Analysts and Marketing Specialists Salary | $61,040↓ 18% | 46 mi |
| Mansfield, OH Market Research Analysts and Marketing Specialists Salary | $60,270↓ 19% | 57 mi |
| Sandusky, OH Market Research Analysts and Marketing Specialists Salary | $66,580↓ 10% | 66 mi |
Comparing salaries near Akron, OH
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Akron, OH?
The median annual salary for a Market Research Analysts and Marketing Specialists in Akron, OH is $74,210. This typically ranges from $38,430 for entry-level positions to $121,680 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Akron, OH is 14.5% lower than the national median of $86,770.
Is Akron, OH a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the average salary of $74,210 is respectable, it falls below the national average of $86,770. However, the cost of living matching the national average means the purchasing power is comparable.
Is Akron, OH a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Akron, OH is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Akron, OH?
Some top paying nearby cities include Canton-Massillon, OH ($65,910) and Cleveland, OH.
How does Akron's salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Akron, OH is $74,210, which is lower than the national average of $86,770.
What is the cost of living in Akron, OH?
Akron, OH has a cost of living index of 100, which is exactly the national average.
How concentrated are Market Research Analyst jobs in Akron?
The concentration of these jobs in Akron, indicated by a Location Quotient of 0.84, is slightly below the national average, suggesting a stable but not overly saturated market.
What is the total workforce for this role in Akron?
There are approximately 1,500 Market Research Analysts and Marketing Specialists employed in the Akron, OH area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,500 employees in the Akron, OH area with a job density of 4.701 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Akron, OH