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Average Market Research Analysts and Marketing Specialists Salary in Canton-Massillon, OH

Market Research Analysts and Marketing Specialists in Canton-Massillon, OH, earn an average annual salary of $65,910. This figure is notably below the national average of $86,770, reflecting regional economic factors and local demand for these specialized roles. The specific economic landscape and industry concentration within the Canton-Massillon area directly influence the compensation offered to professionals in this field.

Executive Summary

  • Average Salary: $65,910 per year.
  • Growth Trend: Salaries have shifted 15.0% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $107,990.
  • Outlook: The Canton-Massillon area supports a local workforce of 560 Market Research Analysts and Marketing Specialists. With a Location Quotient of 0.6, the concentration of these roles is below the national average, suggesting a less saturated but potentially less robust job market compared to national hubs. The rate of 3.364 jobs per 1,000 workers indicates a steady, albeit moderate, presence of these positions within the local economy.
2024 Market Data

Salary Overview

$65,910

The average Market Research Analysts and Marketing Specialists in Canton-Massillon, OH earns-24.0%below the national average.

BreakdownBased on 40h/week
Hourly

$31.7

Weekly

$1,268

Monthly

$5,493

Market Research Analysts and Marketing Specialists Salary Distribution in Canton-Massillon, OH

Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while senior analysts and specialists with extensive experience and proven track records can command salaries well above the average. The percentile gaps in salary data clearly signify these opportunities for career advancement and increased earning potential.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$36,070$17.3
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$49,433$23.8
ManagerOversees team, compliance, and project delivery.50% (Median)$59,480$28.6
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$82,388$39.6
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$107,990$51.9

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$65,910

Gross Pay

Real Wage (Purchasing Power)

$65,910

Adjusted for COL (100)

The average annual salary of $65,910 in Canton-Massillon, OH, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary is equivalent to the national standard, offering a stable financial environment for residents without the added pressure of higher living expenses.

Job Market Context

560

Total Jobs

3.364

Per 1K Jobs

0.6

Location Quotient

Below Average

Canton-Massillon, OH has 0.60x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

A Location Quotient of 0.6 for Market Research Analysts and Marketing Specialists in Canton-Massillon, OH, indicates that this profession is less concentrated locally than the national average. This suggests that while there is a presence of these roles, the market is not saturated, potentially offering opportunities for skilled professionals but also implying a smaller overall demand compared to more concentrated metropolitan areas.

Nearby Job Markets

Nearby Cities for Market Research Analysts and Marketing Specialists

CitySalaryDist.
Akron, OH Market Research Analysts and Marketing Specialists Salary$74,210↑ 13%20 mi
Youngstown-Warren, OH Market Research Analysts and Marketing Specialists Salary$61,040↓ 7%43 mi
Cleveland, OH Market Research Analysts and Marketing Specialists Salary$75,560↑ 15%49 mi
Weirton-Steubenville, WV-OH Market Research Analysts and Marketing Specialists Salary$59,820↓ 9%50 mi
Mansfield, OH Market Research Analysts and Marketing Specialists Salary$60,270↓ 9%61 mi

Comparing salaries near Canton-Massillon, OH

Hiring Market Research Analysts and Marketing Specialistss?

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Canton-Massillon, OH?

The median annual salary for a Market Research Analysts and Marketing Specialists in Canton-Massillon, OH is $65,910. This typically ranges from $36,070 for entry-level positions to $107,990 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Canton-Massillon, OH is 24.0% lower than the national median of $86,770.

Is Canton-Massillon, OH a lucrative place for Market Research Analysts and Marketing Specialists?

No, not exceptionally lucrative compared to the national average.The average salary of $65,910 is significantly lower than the national average of $86,770. However, the cost of living is also at the national average, meaning the salary's purchasing power is standard.

Is Canton-Massillon, OH a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Canton-Massillon, OH is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Canton-Massillon, OH?

Some top paying nearby cities include Akron, OH ($74,210) and Youngstown-Warren, OH.

How does the Canton-Massillon salary compare to the national average?

The average salary in Canton-Massillon, OH, is $65,910, which is considerably lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.

What is the Cost of Living in Canton-Massillon, OH?

The Cost of Living Index in Canton-Massillon, OH, is 100, which is exactly the national average. This means everyday expenses are comparable to the rest of the country.

How concentrated are Market Research Analyst jobs in Canton-Massillon?

The concentration of these jobs, indicated by a Location Quotient of 0.6, is below the national average, suggesting fewer specialized roles relative to the overall workforce.

What is the total number of Market Research Analysts and Marketing Specialists in Canton-Massillon?

There are approximately 560 Market Research Analysts and Marketing Specialists employed in the Canton-Massillon, OH area.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 560 employees in the Canton-Massillon, OH area with a job density of 3.364 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Canton-Massillon, OH