Average Market Research Analysts and Marketing Specialists Salary in Cleveland, OH
In Cleveland, OH, Market Research Analysts and Marketing Specialists earn an average annual salary of $75,560. This figure is notably below the national average of $86,770, suggesting that local market dynamics and the cost of doing business in Cleveland may influence compensation levels for these roles. While the nominal salary is lower, understanding the local economic landscape is key to evaluating its true value.
Executive Summary
- Average Salary: $75,560 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $122,260.
- Outlook: Cleveland's market for Market Research Analysts and Marketing Specialists is moderately concentrated, with a Location Quotient of 0.9 indicating a presence close to the national average. The local workforce comprises 5,210 professionals in this field, with 5.023 jobs per 1,000 workers. This suggests a stable, albeit not exceptionally high, demand for these specialized skills within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Cleveland, OH earns-12.9%below the national average.
$36.3
$1,453
$6,297
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Cleveland is not provided, it is generally assumed that the market for Market Research Analysts and Marketing Specialists has experienced consistent growth over the past four years, mirroring national trends. This growth is typically driven by an increasing reliance on data-driven decision-making and evolving marketing strategies, which likely translates to modest salary increases in the Cleveland area.
Market Research Analysts and Marketing Specialists Salary Distribution in Cleveland, OH
Salary progression for Market Research Analysts and Marketing Specialists in Cleveland, as elsewhere, is significantly influenced by experience. Entry-level positions typically command lower salaries, while seasoned professionals with a proven track record and advanced analytical skills can expect substantially higher compensation. The percentile gaps in salary distribution clearly signify the career trajectory and earning potential as one advances from junior to senior roles.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $39,840 | $19.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $56,670 | $27.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $70,160 | $33.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $94,450 | $45.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $122,260 | $58.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$75,560
Gross Pay
Real Wage (Purchasing Power)
$75,560
Adjusted for COL (100)
The nominal average salary of $75,560 in Cleveland aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst's salary in Cleveland is equivalent to that of a professional earning the national average salary in a location with a national average cost of living. Therefore, despite the lower nominal pay compared to the national average salary, the effective take-home value remains comparable.
Job Market Context
5,210
Total Jobs
5.023
Per 1K Jobs
0.9
Location Quotient
Cleveland, OH has 0.90x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.9, Cleveland's job market for Market Research Analysts and Marketing Specialists is slightly less concentrated than the national average. This suggests that while the profession is well-represented, there isn't an overwhelming surplus of these specialists compared to other occupations. This equilibrium can indicate a competitive but accessible market for both employers seeking talent and professionals looking for opportunities.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Akron, OH Market Research Analysts and Marketing Specialists Salary | $74,210↓ 2% | 29 mi |
| Canton-Massillon, OH Market Research Analysts and Marketing Specialists Salary | $65,910↓ 13% | 49 mi |
| Sandusky, OH Market Research Analysts and Marketing Specialists Salary | $66,580↓ 12% | 53 mi |
| Youngstown-Warren, OH Market Research Analysts and Marketing Specialists Salary | $61,040↓ 19% | 60 mi |
| Mansfield, OH Market Research Analysts and Marketing Specialists Salary | $60,270↓ 20% | 66 mi |
Comparing salaries near Cleveland, OH
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Cleveland, OH?
The median annual salary for a Market Research Analysts and Marketing Specialists in Cleveland, OH is $75,560. This typically ranges from $39,840 for entry-level positions to $122,260 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Cleveland, OH is 12.9% lower than the national median of $86,770.
Is Cleveland, OH a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, in terms of purchasing power.While the average salary of $75,560 is below the national average, Cleveland's Cost of Living Index of 100 means your earnings have the same purchasing power as the national average. Therefore, the salary is effectively competitive locally.
Is Cleveland, OH a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Cleveland, OH is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Cleveland, OH?
Some top paying nearby cities include Akron, OH ($74,210) and Canton-Massillon, OH.
How does Cleveland's salary for this role compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Cleveland, OH is $75,560, which is lower than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in Cleveland?
Cleveland has a Location Quotient of 0.9 for this profession, indicating a concentration slightly below the national average.
How many Market Research Analysts and Marketing Specialists are there in Cleveland?
There are approximately 5,210 Market Research Analysts and Marketing Specialists working in Cleveland, OH.
Does experience impact salary for these roles in Cleveland?
Yes, experience significantly influences salary, with entry-level positions earning less than senior roles, reflecting a clear career progression path.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 5,210 employees in the Cleveland, OH area with a job density of 5.023 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Cleveland, OH