Market Research Analysts and Marketing Specialists in the Allentown-Bethlehem-Easton, PA-NJ area earn an average annual salary of $70,710. This figure is notably below the national average of $86,770, suggesting that local market dynamics, industry concentration, and potentially regional economic factors influence compensation levels in this specific metropolitan area.
Executive Summary
- Average Salary: $70,710 per year.
- Growth Trend: Salaries have shifted 16.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $112,640.
- Outlook: With a local workforce of 1,410 professionals in this field, the Allentown-Bethlehem-Easton area demonstrates a stable presence of Market Research Analysts and Marketing Specialists. The location quotient of 0.68 indicates that this role is less concentrated here than the national average, implying a potentially less saturated but also less specialized job market compared to national hubs.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Allentown-Bethlehem-Easton, PA-NJ earns-18.5%below the national average.
$34
$1,360
$5,893
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Allentown is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing demand for data-driven insights and evolving marketing strategies across various industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Allentown-Bethlehem-Easton, PA-NJ
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions may start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command salaries well above the average, with higher percentiles reflecting substantial career advancement and expertise.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,050 | $18.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $53,033 | $25.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $63,010 | $30.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $88,388 | $42.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $112,640 | $54.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$70,710
Gross Pay
Real Wage (Purchasing Power)
$70,710
Adjusted for COL (100)
The average annual salary of $70,710 in Allentown-Bethlehem-Easton aligns precisely with the national average cost of living index of 100. This means that the nominal salary offers purchasing power equivalent to the national average, indicating that while the salary is lower than the national average, the cost of living does not present a significant disadvantage for those relocating.
Job Market Context
1,410
Total Jobs
3.808
Per 1K Jobs
0.68
Location Quotient
Allentown-Bethlehem-Easton, PA-NJ has 0.68x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A location quotient of 0.68 suggests that Market Research Analysts and Marketing Specialists are less prevalent in the Allentown-Bethlehem-Easton area compared to the national average. This indicates a moderate level of job market competitiveness, where opportunities may be less abundant than in highly concentrated areas, but professionals might find a more accessible entry point without intense competition.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Allentown-Bethlehem-Easton, PA-NJ
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Allentown-Bethlehem-Easton, PA-NJ?
The median annual salary for a Market Research Analysts and Marketing Specialists in Allentown-Bethlehem-Easton, PA-NJ is $70,710. This typically ranges from $38,050 for entry-level positions to $112,640 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Allentown-Bethlehem-Easton, PA-NJ is 18.5% lower than the national median of $86,770.
Is Allentown-Bethlehem-Easton, PA-NJ a lucrative place for Market Research Analysts and Marketing Specialists?
No, not more lucrative than the national average.The average salary of $70,710 is below the national average of $86,770, although the cost of living is on par with the national average.
Is Allentown-Bethlehem-Easton, PA-NJ a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Allentown-Bethlehem-Easton, PA-NJ is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Allentown-Bethlehem-Easton, PA-NJ?
Some top paying nearby cities include Reading, PA ($67,710) and Trenton-Princeton, NJ.
How does the Allentown-Bethlehem-Easton salary compare to the national average?
The average salary of $70,710 in Allentown-Bethlehem-Easton is approximately 18.5% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the concentration of Market Research Analysts and Marketing Specialists in this area?
The location quotient of 0.68 indicates that this profession is less concentrated in Allentown-Bethlehem-Easton compared to the national average, meaning there are fewer professionals in this field relative to the overall workforce.
Does the cost of living affect the value of the salary?
No, the cost of living in Allentown-Bethlehem-Easton is exactly at the national average (100), so the $70,710 salary has the same purchasing power as the national average salary.
How many Market Research Analysts and Marketing Specialists work in Allentown-Bethlehem-Easton?
There are approximately 1,410 Market Research Analysts and Marketing Specialists employed within the Allentown-Bethlehem-Easton, PA-NJ metropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,410 employees in the Allentown-Bethlehem-Easton, PA-NJ area with a job density of 3.808 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Allentown-Bethlehem-Easton, PA-NJ