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Average Market Research Analysts and Marketing Specialists Salary in Scranton--Wilkes-Barre, PA

In Scranton--Wilkes-Barre, PA, Market Research Analysts and Marketing Specialists earn an average annual salary of $64,570. This figure is notably below the national average of $86,770, reflecting regional economic factors and a different market demand dynamic. The local pay scale is influenced by the specific industry concentrations and the overall economic landscape of the Scranton--Wilkes-Barre metropolitan area.

Executive Summary

  • Average Salary: $64,570 per year.
  • Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $97,380.
  • Outlook: The Scranton--Wilkes-Barre market for Market Research Analysts and Marketing Specialists shows a moderate presence, with a total local workforce of 840 individuals in this field. The Location Quotient of 0.59 indicates that this profession is less concentrated here compared to the national average, suggesting a potentially less saturated but also less specialized job market. With 3.29 jobs per 1,000 workers, the demand is present, though not as robust as in more heavily concentrated metropolitan areas.
2024 Market Data

Salary Overview

$64,570

The average Market Research Analysts and Marketing Specialists in Scranton--Wilkes-Barre, PA earns-25.6%below the national average.

BreakdownBased on 40h/week
Hourly

$31

Weekly

$1,242

Monthly

$5,381

Market Research Analysts and Marketing Specialists Salary Distribution in Scranton--Wilkes-Barre, PA

Salary progression for Market Research Analysts and Marketing Specialists in Scranton--Wilkes-Barre, as elsewhere, is typically tied to experience and skill development. Entry-level positions will naturally command lower salaries, often falling in the lower percentiles, while senior analysts with extensive experience and specialized knowledge can expect to earn significantly more, occupying the higher salary percentiles. The widening gap between entry-level and senior roles signifies clear career advancement opportunities within the field.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$34,990$16.8
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$48,428$23.3
ManagerOversees team, compliance, and project delivery.50% (Median)$60,820$29.2
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$80,713$38.8
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$97,380$46.8

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$64,570

Gross Pay

Real Wage (Purchasing Power)

$64,570

Adjusted for COL (100)

The nominal average salary of $64,570 in Scranton--Wilkes-Barre aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, indicating that while the salary is lower than the national average for the role, the cost of living does not exacerbate the difference. Residents can expect their earnings to cover essential expenses and discretionary spending at a rate comparable to the rest of the country.

Job Market Context

840

Total Jobs

3.29

Per 1K Jobs

0.59

Location Quotient

Below Average

Scranton--Wilkes-Barre, PA has 0.59x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

With a Location Quotient of 0.59, the Market Research Analyst and Marketing Specialist job market in Scranton--Wilkes-Barre is less concentrated than the national average. This suggests that while there are opportunities, the field is not a dominant industry within the region, potentially leading to less competition for available roles but also fewer specialized positions. It implies that professionals might find a more accessible entry point but potentially a slower pace of career specialization compared to more concentrated markets.

Nearby Job Markets

Nearby Cities for Market Research Analysts and Marketing Specialists

CitySalaryDist.
Binghamton, NY Market Research Analysts and Marketing Specialists Salary$75,630↑ 17%50 mi
Allentown-Bethlehem-Easton, PA-NJ Market Research Analysts and Marketing Specialists Salary$70,710↑ 10%57 mi
Southwest New York nonmetropolitan area Market Research Analysts and Marketing Specialists Salary$78,430↑ 21%64 mi
Central East New York nonmetropolitan area Market Research Analysts and Marketing Specialists Salary$73,430↑ 14%64 mi
Capital/Northern New York nonmetropolitan area Market Research Analysts and Marketing Specialists Salary$70,500↑ 9%64 mi

Comparing salaries near Scranton--Wilkes-Barre, PA

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Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Scranton--Wilkes-Barre, PA?

The median annual salary for a Market Research Analysts and Marketing Specialists in Scranton--Wilkes-Barre, PA is $64,570. This typically ranges from $34,990 for entry-level positions to $97,380 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Scranton--Wilkes-Barre, PA is 25.6% lower than the national median of $86,770.

Is Scranton--Wilkes-Barre, PA a lucrative place for Market Research Analysts and Marketing Specialists?

No, it is not as lucrative as the national average.The average salary of $64,570 is significantly lower than the national average of $86,770, although the cost of living is on par with the national average.

Is Scranton--Wilkes-Barre, PA a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Scranton--Wilkes-Barre, PA is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Scranton--Wilkes-Barre, PA?

Some top paying nearby cities include Binghamton, NY ($75,630) and Allentown-Bethlehem-Easton, PA-NJ.

How does the local salary compare to the national average?

The average annual salary for Market Research Analysts and Marketing Specialists in Scranton--Wilkes-Barre, PA is $64,570, which is considerably lower than the national average of $86,770.

What is the cost of living in Scranton--Wilkes-Barre, PA?

The Cost of Living Index for Scranton--Wilkes-Barre, PA is 100, which is exactly the national average, meaning the cost of goods and services is comparable to the rest of the United States.

How concentrated is the market for Market Research Analysts and Marketing Specialists in this area?

The market is less concentrated than the national average, with a Location Quotient of 0.59, indicating fewer professionals in this field relative to the national proportion.

What is the total number of Market Research Analysts and Marketing Specialists in Scranton--Wilkes-Barre, PA?

There are approximately 840 Market Research Analysts and Marketing Specialists employed in the Scranton--Wilkes-Barre, PA metropolitan area.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 840 employees in the Scranton--Wilkes-Barre, PA area with a job density of 3.29 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Top Jobs in Scranton--Wilkes-Barre, PA

Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Scranton--Wilkes-Barre, PA