In the Central East New York nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $73,430. This figure is notably below the national average of $86,770, reflecting the unique economic dynamics and potentially lower demand for these specialized roles outside major metropolitan hubs. The compensation is directly influenced by the region's specific industry mix and the overall cost of doing business.
Executive Summary
- Average Salary: $73,430 per year.
- Growth Trend: Salaries have shifted 29.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $117,650.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Central East New York is characterized by a workforce of 510 professionals. With a Location Quotient of 0.58, the concentration of these roles is below the national average, suggesting a less saturated but potentially less robust demand compared to national trends. The rate of 3.224 jobs per 1,000 workers further indicates a moderate presence of these positions within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Central East New York nonmetropolitan area earns-15.4%below the national average.
$35.3
$1,412
$6,119
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for the Central East New York nonmetropolitan area is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. Economic recovery, increased reliance on data-driven marketing strategies, and inflation likely contributed to upward pressure on wages, though regional variations in economic performance could moderate this growth.
Market Research Analysts and Marketing Specialists Salary Distribution in Central East New York nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions often start at the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command significantly higher salaries. The percentile gaps in compensation, from the 25th to the 75th percentile and beyond, clearly signify the career trajectory and earning potential available as one advances in this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,280 | $18.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $55,073 | $26.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $66,830 | $32.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $91,788 | $44.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $117,650 | $56.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$73,430
Gross Pay
Real Wage (Purchasing Power)
$73,430
Adjusted for COL (100)
The nominal average salary of $73,430 in Central East New York aligns perfectly with the national average Cost of Living Index of 100. This means that, on average, the purchasing power of a Market Research Analyst's salary in this region is equivalent to that of their national counterpart. While the salary is lower than the national average, the cost of living does not present a disadvantage, suggesting that the take-home pay may offer comparable living standards.
Job Market Context
510
Total Jobs
3.224
Per 1K Jobs
0.58
Location Quotient
Central East New York nonmetropolitan area has 0.58x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.58 for Market Research Analysts and Marketing Specialists in Central East New York indicates that this profession is less concentrated here than the national average. This suggests that the job market may be less competitive, offering potential opportunities for skilled professionals. However, it also implies that the overall demand for these roles might be lower compared to more densely populated or economically diverse regions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Binghamton, NY Market Research Analysts and Marketing Specialists Salary | $75,630↑ 3% | 49 mi |
| Kingston, NY Market Research Analysts and Marketing Specialists Salary | $76,350↑ 4% | 51 mi |
| Scranton--Wilkes-Barre, PA Market Research Analysts and Marketing Specialists Salary | $64,570↓ 12% | 64 mi |
| Utica-Rome, NY Market Research Analysts and Marketing Specialists Salary | $69,350↓ 6% | 66 mi |
| Albany-Schenectady-Troy, NY Market Research Analysts and Marketing Specialists Salary | $77,640↑ 6% | 68 mi |
Comparing salaries near Central East New York nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Central East New York nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Central East New York nonmetropolitan area is $73,430. This typically ranges from $38,280 for entry-level positions to $117,650 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Central East New York nonmetropolitan area is 15.4% lower than the national median of $86,770.
Is Central East New York nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to national averages.While the cost of living is on par with the national average, the average salary of $73,430 is significantly lower than the national average of $86,770. The lower concentration of these roles also suggests less robust demand.
Is Central East New York nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Central East New York nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Central East New York nonmetropolitan area?
Some top paying nearby cities include Binghamton, NY ($75,630) and Kingston, NY.
How does the Central East NY salary compare to the national average?
The average salary of $73,430 in Central East New York is approximately 15% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the significance of the Location Quotient (LQ) being 0.58?
An LQ of 0.58 means that the concentration of Market Research Analysts and Marketing Specialists in Central East New York is 42% lower than the national average. This suggests fewer job opportunities relative to the size of the workforce.
Does the Cost of Living Index affect the perceived value of the salary?
No, the Cost of Living Index being 100 means the local cost of living is average. Therefore, the $73,430 salary has the same purchasing power as the national average salary, despite being lower in nominal terms.
What does the total local workforce of 510 imply?
A local workforce of 510 indicates a relatively small pool of professionals in this field within the Central East New York nonmetropolitan area, which could mean less competition for available jobs.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 510 employees in the Central East New York nonmetropolitan area area with a job density of 3.224 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in Central East New York nonmetropolitan area
- All Occupations Salary in Central East New York nonmetropolitan area
- Office and Administrative Support Occupations Salary in Central East New York nonmetropolitan area
- Educational Instruction and Library Occupations Salary in Central East New York nonmetropolitan area
- Food Preparation and Serving Related Occupations Salary in Central East New York nonmetropolitan area
- Sales and Related Occupations Salary in Central East New York nonmetropolitan area
- Transportation and Material Moving Occupations Salary in Central East New York nonmetropolitan area
- Healthcare Support Occupations Salary in Central East New York nonmetropolitan area
- Production Occupations Salary in Central East New York nonmetropolitan area
- Healthcare Practitioners and Technical Occupations Salary in Central East New York nonmetropolitan area
- Management Occupations Salary in Central East New York nonmetropolitan area
- Browse All Jobs in Central East New York nonmetropolitan area →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Central East New York nonmetropolitan area