Average Market Research Analysts and Marketing Specialists Salary in Utica-Rome, NY
In Utica-Rome, NY, Market Research Analysts and Marketing Specialists earn an average annual salary of $69,350. This figure is notably below the national average of $86,770, reflecting regional economic factors and potentially a lower demand for specialized marketing roles compared to larger metropolitan areas. The local pay scale is directly influenced by the economic landscape and the competitive environment within the specific industry in this region.
Executive Summary
- Average Salary: $69,350 per year.
- Growth Trend: Salaries have shifted 18.0% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $111,100.
- Outlook: The Utica-Rome, NY market for Market Research Analysts and Marketing Specialists shows a moderate presence, with a total local workforce of 470 individuals in this field. The Location Quotient (LQ) of 0.72 indicates that this profession is slightly less concentrated in Utica-Rome than the national average, suggesting a stable but not exceptionally robust job market. With 4.02 jobs per 1,000 workers, the demand is present, but professionals may find fewer opportunities compared to more densely populated or economically dynamic regions.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Utica-Rome, NY earns-20.1%below the national average.
$33.3
$1,334
$5,779
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Utica-Rome is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have seen gradual growth over the past four years, mirroring national trends. Economic recovery, increased reliance on data-driven marketing strategies, and inflation likely contribute to upward pressure on wages, even in smaller markets. This suggests a positive, albeit potentially modest, trajectory for compensation in this sector.
Market Research Analysts and Marketing Specialists Salary Distribution in Utica-Rome, NY
Career progression for Market Research Analysts and Marketing Specialists in Utica-Rome, NY, typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command salaries well above the average. The widening gap between entry-level and senior-level salaries, often seen across different pay percentiles, signifies substantial opportunities for career advancement and increased earning potential within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,340 | $19.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $52,013 | $25 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,470 | $29.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $86,688 | $41.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $111,100 | $53.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$69,350
Gross Pay
Real Wage (Purchasing Power)
$69,350
Adjusted for COL (100)
The nominal average salary of $69,350 in Utica-Rome, NY, aligns perfectly with the national average cost of living, indicated by an index of 100. This means that while the salary is lower than the national average, the purchasing power of that income locally is equivalent to the national average. Therefore, the lower nominal wage does not necessarily translate to a reduced standard of living within the Utica-Rome area.
Job Market Context
470
Total Jobs
4.02
Per 1K Jobs
0.72
Location Quotient
Utica-Rome, NY has 0.72x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.72, the Utica-Rome, NY market for Market Research Analysts and Marketing Specialists is less concentrated than the national average. This suggests that while the profession is established, it is not a primary hub for these roles. Professionals entering this market might find fewer specialized positions or a less competitive landscape compared to areas with a higher LQ, potentially offering a balance between job availability and competition.
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Utica-Rome, NY?
The median annual salary for a Market Research Analysts and Marketing Specialists in Utica-Rome, NY is $69,350. This typically ranges from $41,340 for entry-level positions to $111,100 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Utica-Rome, NY is 20.1% lower than the national median of $86,770.
Is Utica-Rome, NY a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.The average salary of $69,350 is below the national average, although the cost of living is also at the national average, mitigating the impact on purchasing power.
Is Utica-Rome, NY a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Utica-Rome, NY is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Utica-Rome, NY?
Some top paying nearby cities include Syracuse, NY ($78,390) and Southwest New York nonmetropolitan area.
How does the Utica-Rome salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Utica-Rome, NY is $69,350, which is lower than the national average of $86,770.
What is the cost of living in Utica-Rome, NY for these professionals?
The cost of living in Utica-Rome, NY is at the national average, with an index of 100, meaning your salary has the same purchasing power as it would nationally.
Is there high demand for Market Research Analysts and Marketing Specialists in Utica-Rome, NY?
The demand is moderate, with 4.02 jobs per 1,000 workers and a Location Quotient of 0.72, indicating a presence but not a concentration of these roles compared to the national average.
How many Market Research Analysts and Marketing Specialists work in Utica-Rome, NY?
There are approximately 470 individuals employed as Market Research Analysts and Marketing Specialists in the Utica-Rome, NY area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 470 employees in the Utica-Rome, NY area with a job density of 4.02 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Utica-Rome, NY