Market Research Analysts and Marketing Specialists in the Southwest New York nonmetropolitan area earn an average annual salary of $78,430. This figure is notably below the national average of $86,770, suggesting that regional economic factors and industry demand specific to this area influence compensation levels. The lower average salary may be attributed to a variety of local economic conditions and the specific needs of businesses operating within this nonmetropolitan region.
Executive Summary
- Average Salary: $78,430 per year.
- Growth Trend: Salaries have shifted 14.2% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $141,320.
- Outlook: With a total local workforce of 610 individuals in this specialized field, the Southwest New York nonmetropolitan area presents a moderately sized job market for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.62 indicates a lower concentration of these professionals compared to the national average, suggesting that while the market is not oversaturated, demand might be less robust than in more concentrated metropolitan areas. The presence of 3.458 jobs per 1,000 workers further contextualizes the employment landscape.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Southwest New York nonmetropolitan area earns-9.6%below the national average.
$37.7
$1,508
$6,536
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for the Southwest New York nonmetropolitan area is not provided, it is generally assumed that the field of Market Research Analysis and Marketing Specialization has experienced steady growth over the past four years, driven by the increasing importance of data-driven decision-making. This trend likely translates to gradual salary increases within the region, mirroring national patterns of compensation adjustment to reflect evolving market demands and inflation, albeit potentially at a different pace than in major urban centers.
Market Research Analysts and Marketing Specialists Salary Distribution in Southwest New York nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales significantly with experience. Entry-level positions often start at the lower end of the pay scale, while seasoned professionals with a proven track record and advanced analytical skills can command substantially higher salaries. The percentile gaps between entry-level, mid-career, and senior roles highlight the substantial career progression and earning potential available to those who develop expertise and leadership capabilities within this dynamic field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $39,250 | $18.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $58,823 | $28.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,960 | $31.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $98,038 | $47.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $141,320 | $67.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$78,430
Gross Pay
Real Wage (Purchasing Power)
$78,430
Adjusted for COL (100)
The average annual salary of $78,430 in the Southwest New York nonmetropolitan area aligns precisely with the national average cost of living, as indicated by the Cost of Living Index of 100. This means that, on average, the purchasing power of a Market Research Analyst's salary in this region is equivalent to that of a professional earning the national average salary in a location with a national average cost of living. Therefore, the nominal salary effectively translates to a comparable standard of living.
Job Market Context
610
Total Jobs
3.458
Per 1K Jobs
0.62
Location Quotient
Southwest New York nonmetropolitan area has 0.62x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.62 for Market Research Analysts and Marketing Specialists in the Southwest New York nonmetropolitan area signifies that this profession is less concentrated here than the national average. This suggests a potentially less competitive job market with fewer specialists vying for available positions compared to national hubs. While this could mean more opportunities for skilled individuals, it also implies that the overall demand for these roles might be lower than in areas with a higher concentration of such talent.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Binghamton, NY Market Research Analysts and Marketing Specialists Salary | $75,630↓ 4% | 49 mi |
| Kingston, NY Market Research Analysts and Marketing Specialists Salary | $76,350↓ 3% | 51 mi |
| Scranton--Wilkes-Barre, PA Market Research Analysts and Marketing Specialists Salary | $64,570↓ 18% | 64 mi |
| Utica-Rome, NY Market Research Analysts and Marketing Specialists Salary | $69,350↓ 12% | 66 mi |
| Albany-Schenectady-Troy, NY Market Research Analysts and Marketing Specialists Salary | $77,640↓ 1% | 68 mi |
Comparing salaries near Southwest New York nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Southwest New York nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Southwest New York nonmetropolitan area is $78,430. This typically ranges from $39,250 for entry-level positions to $141,320 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Southwest New York nonmetropolitan area is 9.6% lower than the national median of $86,770.
Is Southwest New York nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not significantly more lucrative than the national average.The average salary of $78,430 is below the national average, and the cost of living is at the national average, indicating no significant financial advantage for professionals in this role.
Is Southwest New York nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Southwest New York nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Southwest New York nonmetropolitan area?
Some top paying nearby cities include Binghamton, NY ($75,630) and Kingston, NY.
How does the local workforce size impact job opportunities?
A local workforce of 610 suggests a moderate-sized market. While not as large as metropolitan areas, it indicates a stable presence of these roles, potentially offering consistent, though perhaps fewer, opportunities.
What does a Location Quotient of 0.62 mean for job seekers?
A Location Quotient below 1.0 means the area has fewer Market Research Analysts and Marketing Specialists per capita than the national average. This could translate to less competition but potentially fewer specialized roles.
How does the cost of living affect the $78,430 salary?
With a Cost of Living Index of 100, the $78,430 salary offers purchasing power equivalent to the national average. This means the salary effectively supports a standard of living comparable to the national median.
Are there many Market Research Analyst jobs in Southwest New York nonmetropolitan area?
There are 3.458 jobs per 1,000 workers in this field. While this indicates a presence, the lower Location Quotient suggests it's not a primary hub for these specialists compared to national averages.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 610 employees in the Southwest New York nonmetropolitan area area with a job density of 3.458 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Southwest New York nonmetropolitan area