Average Market Research Analysts and Marketing Specialists Salary in Binghamton, NY
Market Research Analysts and Marketing Specialists in Binghamton, NY, earn an average annual salary of $75,630. This figure is notably below the national average of $86,770, suggesting that local market dynamics and demand play a significant role in compensation within this region. Factors such as the concentration of related industries and the overall economic landscape of Binghamton likely influence these pay rates.
Executive Summary
- Average Salary: $75,630 per year.
- Growth Trend: Salaries have shifted 15.2% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $121,620.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Binghamton, NY, appears stable, with a total local workforce of 300 individuals in this role. The Location Quotient of 0.55 indicates a lower concentration of these professionals compared to the national average, suggesting that while the field is present, it is not a dominant industry hub. The presence of 3.095 jobs per 1,000 workers signifies a consistent, albeit not exceptionally high, demand for these specialized skills within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Binghamton, NY earns-12.8%below the national average.
$36.4
$1,454
$6,303
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Binghamton is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced a gradual upward trend over the past four years, mirroring national economic growth and increasing demand for data-driven marketing insights. This growth is likely driven by businesses continually seeking to understand consumer behavior and market trends to maintain a competitive edge.
Market Research Analysts and Marketing Specialists Salary Distribution in Binghamton, NY
Salary progression for Market Research Analysts and Marketing Specialists in Binghamton, NY, typically scales with experience. Entry-level positions will command lower salaries, while seasoned professionals with a proven track record and advanced analytical skills can expect significantly higher compensation. The percentile gaps between junior and senior roles highlight the career advancement opportunities and the increasing value placed on expertise and strategic contribution within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,910 | $18.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $56,723 | $27.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,440 | $31.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $94,538 | $45.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $121,620 | $58.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$75,630
Gross Pay
Real Wage (Purchasing Power)
$75,630
Adjusted for COL (100)
The nominal average salary of $75,630 in Binghamton, NY, aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst's salary in Binghamton is equivalent to the national average, offering a balanced financial landscape where income effectively meets expenses without significant deviation from the national standard.
Job Market Context
300
Total Jobs
3.095
Per 1K Jobs
0.55
Location Quotient
Binghamton, NY has 0.55x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.55, Binghamton, NY, has a lower concentration of Market Research Analysts and Marketing Specialists relative to the national average. This suggests that the job market in this area is less saturated with these professionals, potentially offering a more competitive environment for skilled individuals seeking employment, or indicating a smaller overall demand compared to national hubs. Employers may need to actively recruit to fill specialized roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Binghamton, NY
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Binghamton, NY?
The median annual salary for a Market Research Analysts and Marketing Specialists in Binghamton, NY is $75,630. This typically ranges from $38,910 for entry-level positions to $121,620 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Binghamton, NY is 12.8% lower than the national median of $86,770.
Is Binghamton, NY a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the average salary of $75,630 is solid and the cost of living is at the national average, it falls below the national average salary for this profession.
Is Binghamton, NY a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Binghamton, NY is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Binghamton, NY?
Some top paying nearby cities include Ithaca, NY ($80,740) and Elmira, NY.
How does Binghamton's salary compare to the national average for this role?
The average salary in Binghamton, NY, is $75,630, which is approximately $11,140 less than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Binghamton, NY?
Binghamton, NY, has a Cost of Living Index of 100, which is exactly the national average. This means that the general cost of goods and services is comparable to the rest of the United States.
How concentrated are Market Research Analyst jobs in Binghamton?
The concentration of Market Research Analysts and Marketing Specialists in Binghamton is below the national average, with a Location Quotient of 0.55, indicating a less dense presence of these roles compared to the national landscape.
What is the total number of Market Research Analysts and Marketing Specialists in Binghamton?
There are approximately 300 Market Research Analysts and Marketing Specialists employed in Binghamton, NY.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 300 employees in the Binghamton, NY area with a job density of 3.095 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Binghamton, NY