Average Market Research Analysts and Marketing Specialists Salary in Ithaca, NY
In Ithaca, NY, Market Research Analysts and Marketing Specialists earn an average annual salary of $80,740. This figure is slightly below the national average of $86,770, suggesting a localized compensation structure influenced by regional economic factors and the specific demand within the Ithaca area. While not reaching the national benchmark, the Ithaca market offers a competitive salary within its unique economic landscape.
Executive Summary
- Average Salary: $80,740 per year.
- Growth Trend: Salaries have shifted 15.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $132,210.
- Outlook: With a total local workforce of 230 professionals in this field, Ithaca presents a moderately sized market for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.85 indicates a concentration slightly below the national average, suggesting that while the profession is present, it is not disproportionately dominant compared to other areas. This implies a stable, albeit not hyper-concentrated, demand for these specialized skills within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Ithaca, NY earns-6.9%below the national average.
$38.8
$1,553
$6,728
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Ithaca is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Ithaca have experienced growth over the past four years, mirroring national trends. Economic expansion, evolving marketing strategies, and increased reliance on data-driven insights likely contribute to upward pressure on compensation, even in localized markets.
Market Research Analysts and Marketing Specialists Salary Distribution in Ithaca, NY
Career progression for Market Research Analysts and Marketing Specialists in Ithaca, as elsewhere, is typically marked by increasing compensation. Entry-level positions may start at a lower percentile, while seasoned professionals with extensive experience and specialized skills can command salaries significantly higher than the average. The widening gap between entry-level and senior-level salaries reflects the value placed on expertise and demonstrated success in the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $44,250 | $21.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $60,555 | $29.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $73,540 | $35.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $100,925 | $48.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $132,210 | $63.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$80,740
Gross Pay
Real Wage (Purchasing Power)
$80,740
Adjusted for COL (100)
The average annual salary of $80,740 in Ithaca, NY, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the nominal salary holds its purchasing power directly against the national standard, offering a stable financial footing for professionals considering a move to Ithaca. Your earnings will likely cover expenses at a rate comparable to the national average.
Job Market Context
230
Total Jobs
4.734
Per 1K Jobs
0.85
Location Quotient
Ithaca, NY has 0.85x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
The Location Quotient of 0.85 for Market Research Analysts and Marketing Specialists in Ithaca signifies a market that is slightly less concentrated than the national average. This suggests that while the demand exists, the supply of professionals in this specific niche might be less abundant compared to national hubs. This could translate to a competitive environment for employers seeking talent, potentially offering opportunities for skilled individuals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Elmira, NY Market Research Analysts and Marketing Specialists Salary | $60,840↓ 25% | 29 mi |
| Binghamton, NY Market Research Analysts and Marketing Specialists Salary | $75,630↓ 6% | 39 mi |
| Syracuse, NY Market Research Analysts and Marketing Specialists Salary | $78,390↓ 3% | 45 mi |
| Rochester, NY Market Research Analysts and Marketing Specialists Salary | $79,780↓ 1% | 75 mi |
| Utica-Rome, NY Market Research Analysts and Marketing Specialists Salary | $69,350↓ 14% | 79 mi |
Comparing salaries near Ithaca, NY
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Ithaca, NY?
The median annual salary for a Market Research Analysts and Marketing Specialists in Ithaca, NY is $80,740. This typically ranges from $44,250 for entry-level positions to $132,210 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Ithaca, NY is 6.9% lower than the national median of $86,770.
Is Ithaca, NY a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, with caveats.The average salary of $80,740 is competitive when considering the national-average cost of living. While the salary is slightly below the national average, the stable job market and cost of living make it a financially sound location.
Is Ithaca, NY a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Ithaca, NY is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Ithaca, NY?
Some top paying nearby cities include Elmira, NY ($60,840) and Binghamton, NY.
How does the Ithaca salary compare to the national average?
The average salary in Ithaca, NY ($80,740) is slightly lower than the national average ($86,770) for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Ithaca, NY?
Ithaca, NY has a Cost of Living Index of 100, which is exactly the national average, indicating that everyday expenses are comparable to the rest of the country.
How concentrated is the job market for Market Research Analysts in Ithaca?
The job market concentration, measured by the Location Quotient of 0.85, is slightly below the national average, suggesting a moderate presence of these roles.
How many Market Research Analysts and Marketing Specialists are there in Ithaca?
There are approximately 230 Market Research Analysts and Marketing Specialists employed in Ithaca, NY.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 230 employees in the Ithaca, NY area with a job density of 4.734 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Ithaca, NY