Average Market Research Analysts and Marketing Specialists Salary in Rochester, NY
Market Research Analysts and Marketing Specialists in Rochester, NY, earn an average annual salary of $79,780. This figure is notably below the national average of $86,770, suggesting that local market dynamics and industry demand play a significant role in compensation within this upstate New York city. Factors such as the size of the local economy and the concentration of related industries likely influence these pay scales.
Executive Summary
- Average Salary: $79,780 per year.
- Growth Trend: Salaries have shifted 17.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $128,130.
- Outlook: Rochester, NY supports a local workforce of 2,560 Market Research Analysts and Marketing Specialists. With a Location Quotient of 0.93, the concentration of these roles is slightly below the national average, indicating a stable but not exceptionally high demand relative to other professions in the area. The presence of over 5 jobs per 1,000 workers suggests a consistent need for these analytical and marketing professionals within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Rochester, NY earns-8.1%below the national average.
$38.4
$1,534
$6,648
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Rochester, NY, have experienced growth over the past four years, mirroring national trends. Economic recovery, evolving marketing strategies, and increased reliance on data-driven insights likely contribute to upward pressure on wages, even if local averages remain slightly below the national benchmark.
Market Research Analysts and Marketing Specialists Salary Distribution in Rochester, NY
Salary progression for Market Research Analysts and Marketing Specialists in Rochester, NY, typically scales with experience. Entry-level positions may start closer to the lower end of the pay spectrum, while senior analysts with extensive experience and specialized skills can command significantly higher salaries, potentially reaching well into the six figures. The percentile gaps in earnings clearly signify career advancement opportunities and the increasing value placed on seasoned professionals.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $42,940 | $20.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $59,835 | $28.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $74,620 | $35.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $99,725 | $47.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $128,130 | $61.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$79,780
Gross Pay
Real Wage (Purchasing Power)
$79,780
Adjusted for COL (100)
The nominal average salary of $79,780 in Rochester, NY, is directly offset by a Cost of Living Index of 100, which is precisely the national average. This means that while the salary is lower than the national average, the purchasing power of that income is equivalent to the national standard, making relocation financially neutral from a cost-of-living perspective.
Job Market Context
2,560
Total Jobs
5.207
Per 1K Jobs
0.93
Location Quotient
Rochester, NY has 0.93x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.93, Rochester, NY, presents a job market for Market Research Analysts and Marketing Specialists that is nearly on par with the national average in terms of concentration. This suggests a moderately competitive landscape where opportunities exist but are not overwhelmingly abundant compared to national hubs. Professionals may find a balanced environment with steady demand from local businesses.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Buffalo-Cheektowaga, NY Market Research Analysts and Marketing Specialists Salary | $82,270↑ 3% | 65 mi |
| Syracuse, NY Market Research Analysts and Marketing Specialists Salary | $78,390↓ 2% | 75 mi |
| Ithaca, NY Market Research Analysts and Marketing Specialists Salary | $80,740↑ 1% | 75 mi |
| Elmira, NY Market Research Analysts and Marketing Specialists Salary | $60,840↓ 24% | 85 mi |
Comparing salaries near Rochester, NY
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Rochester, NY?
The median annual salary for a Market Research Analysts and Marketing Specialists in Rochester, NY is $79,780. This typically ranges from $42,940 for entry-level positions to $128,130 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Rochester, NY is 8.1% lower than the national median of $86,770.
Is Rochester, NY a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the average salary of $79,780 is substantial, it falls below the national average of $86,770. However, the cost of living being at the national average means the purchasing power is equivalent.
Is Rochester, NY a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Rochester, NY is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Rochester, NY?
Some top paying nearby cities include Buffalo-Cheektowaga, NY ($82,270) and Syracuse, NY.
How does Rochester's salary compare to the national average?
The average salary in Rochester, NY, for this role is $79,780, which is approximately $7,000 less than the national average of $86,770.
What is the Cost of Living in Rochester, NY?
Rochester, NY, has a Cost of Living Index of 100, which is exactly the national average, indicating that everyday expenses are comparable to the rest of the country.
How concentrated are Market Research Analyst jobs in Rochester?
The concentration, measured by the Location Quotient, is 0.93, meaning the presence of these jobs is slightly less than the national average, suggesting a stable but not overly saturated market.
What is the total number of Market Research Analysts and Marketing Specialists in Rochester?
There are approximately 2,560 individuals employed in these roles within the Rochester, NY, metropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 2,560 employees in the Rochester, NY area with a job density of 5.207 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Rochester, NY