Average Market Research Analysts and Marketing Specialists Salary in Buffalo-Cheektowaga, NY
Market Research Analysts and Marketing Specialists in Buffalo-Cheektowaga, NY, earn an average annual salary of $82,270. This figure is slightly below the national average of $86,770, reflecting regional economic factors and the specific demand within the local market. While not reaching the national benchmark, the Buffalo area offers a stable environment for these professionals.
Executive Summary
- Average Salary: $82,270 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $132,630.
- Outlook: With a local workforce of 2,690 professionals in this field, Buffalo-Cheektowaga demonstrates a notable presence of Market Research Analysts and Marketing Specialists. The Location Quotient of 0.91 suggests that the concentration of these jobs in Buffalo is nearly on par with the national average, indicating a healthy and consistent demand for these skills within the region's economic landscape.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Buffalo-Cheektowaga, NY earns-5.2%below the national average.
$39.6
$1,582
$6,856
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Buffalo-Cheektowaga is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced growth over the past four years, mirroring national trends. Economic recovery and evolving marketing strategies likely contribute to a steady upward trajectory in compensation for skilled professionals in this domain.
Market Research Analysts and Marketing Specialists Salary Distribution in Buffalo-Cheektowaga, NY
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase from entry-level to senior positions. While specific percentile data for Buffalo is unavailable, the general trend shows that experienced professionals command higher earnings, with senior roles often exceeding the average by a substantial margin, reflecting accumulated expertise and leadership responsibilities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $44,170 | $21.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $61,703 | $29.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $74,370 | $35.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $102,838 | $49.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $132,630 | $63.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$82,270
Gross Pay
Real Wage (Purchasing Power)
$82,270
Adjusted for COL (100)
The average annual salary of $82,270 in Buffalo-Cheektowaga aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst's salary in Buffalo is equivalent to the national average, making it a financially stable location for these professionals without significant cost-of-living advantages or disadvantages.
Job Market Context
2,690
Total Jobs
5.063
Per 1K Jobs
0.91
Location Quotient
Buffalo-Cheektowaga, NY has 0.91x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.91 indicates that Market Research Analysts and Marketing Specialists are slightly less concentrated in Buffalo-Cheektowaga compared to the national average. This suggests a competitive job market where demand is steady but perhaps not as saturated as in major metropolitan hubs, offering a balanced environment for job seekers and employers alike.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Rochester, NY Market Research Analysts and Marketing Specialists Salary | $79,780↓ 3% | 65 mi |
| Erie, PA Market Research Analysts and Marketing Specialists Salary | $61,780↓ 25% | 83 mi |
Comparing salaries near Buffalo-Cheektowaga, NY
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Buffalo-Cheektowaga, NY?
The median annual salary for a Market Research Analysts and Marketing Specialists in Buffalo-Cheektowaga, NY is $82,270. This typically ranges from $44,170 for entry-level positions to $132,630 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Buffalo-Cheektowaga, NY is 5.2% lower than the national median of $86,770.
Is Buffalo-Cheektowaga, NY a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, it offers competitive compensation relative to its cost of living.The average salary of $82,270 is strong, especially when considering the Cost of Living Index is exactly at the national average. This provides good purchasing power for professionals in the field.
Is Buffalo-Cheektowaga, NY a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Buffalo-Cheektowaga, NY is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Buffalo-Cheektowaga, NY?
Some top paying nearby cities include Rochester, NY ($79,780) and Erie, PA.
How does the Buffalo salary compare to the national average?
The average salary in Buffalo-Cheektowaga ($82,270) is slightly lower than the national average ($86,770) for Market Research Analysts and Marketing Specialists.
What is the job concentration for this role in Buffalo?
The job concentration, measured by the Location Quotient, is 0.91, indicating that the presence of these roles in Buffalo is nearly equivalent to the national average.
How does the cost of living affect the salary in Buffalo?
With a Cost of Living Index of 100, the salary of $82,270 in Buffalo offers purchasing power equivalent to the national average, making it a stable financial environment.
What is the total number of Market Research Analysts and Marketing Specialists in Buffalo?
There are approximately 2,690 Market Research Analysts and Marketing Specialists employed in the Buffalo-Cheektowaga, NY area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 2,690 employees in the Buffalo-Cheektowaga, NY area with a job density of 5.063 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Buffalo-Cheektowaga, NY