Average Market Research Analysts and Marketing Specialists Salary in Erie, PA
In Erie, PA, Market Research Analysts and Marketing Specialists earn an average annual salary of $61,780. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and a different competitive landscape. The local job market dynamics and the cost of living significantly influence compensation levels for these roles.
Executive Summary
- Average Salary: $61,780 per year.
- Growth Trend: Salaries have shifted 6.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $101,840.
- Outlook: With a total local workforce of 410 individuals in this profession, Erie, PA presents a moderate concentration of Market Research Analysts and Marketing Specialists. The Location Quotient of 0.62 indicates that this field is less concentrated here compared to the national average, suggesting a potentially stable but not rapidly expanding job market for these professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Erie, PA earns-28.8%below the national average.
$29.7
$1,188
$5,148
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists in Erie, PA, have experienced gradual growth over the past four years, mirroring broader economic trends and inflation adjustments. This steady, albeit potentially modest, increase would reflect ongoing demand for market insights within the local business community.
Market Research Analysts and Marketing Specialists Salary Distribution in Erie, PA
Career progression for Market Research Analysts and Marketing Specialists in Erie, PA, typically involves a significant salary increase with experience. Entry-level positions may start at a lower percentile, while senior roles, commanding higher salaries, represent the upper percentiles. The gap between these salary ranges signifies the value placed on accumulated expertise and strategic contribution.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,950 | $16.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $46,335 | $22.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $59,050 | $28.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $77,225 | $37.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $101,840 | $49 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$61,780
Gross Pay
Real Wage (Purchasing Power)
$61,780
Adjusted for COL (100)
The nominal average salary of $61,780 in Erie, PA, is balanced by a Cost of Living Index of 100, which is precisely the national average. This means that while the gross income is lower than the national average, the purchasing power of that income locally is on par with the national standard, making the effective financial standing comparable.
Job Market Context
410
Total Jobs
3.47
Per 1K Jobs
0.62
Location Quotient
Erie, PA has 0.62x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
The Location Quotient of 0.62 for Market Research Analysts and Marketing Specialists in Erie, PA, suggests that this profession is less prevalent than the national average. This indicates a less saturated market, which could offer opportunities for skilled professionals, but also implies a potentially smaller pool of specialized roles compared to larger metropolitan areas.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Youngstown-Warren, OH Market Research Analysts and Marketing Specialists Salary | $61,040↓ 1% | 76 mi |
| Buffalo-Cheektowaga, NY Market Research Analysts and Marketing Specialists Salary | $82,270↑ 33% | 83 mi |
| Cleveland, OH Market Research Analysts and Marketing Specialists Salary | $75,560↑ 22% | 94 mi |
Comparing salaries near Erie, PA
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Erie, PA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Erie, PA is $61,780. This typically ranges from $33,950 for entry-level positions to $101,840 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Erie, PA is 28.8% lower than the national median of $86,770.
Is Erie, PA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.While the cost of living is average, the average salary of $61,780 is significantly below the national average of $86,770. The lower Location Quotient also suggests fewer specialized opportunities.
Is Erie, PA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Erie, PA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Erie, PA?
Some top paying nearby cities include Youngstown-Warren, OH ($61,040) and Buffalo-Cheektowaga, NY.
How does the Erie, PA salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Erie, PA, is $61,780, which is substantially lower than the national average of $86,770.
What is the Cost of Living in Erie, PA?
Erie, PA has a Cost of Living Index of 100, which is exactly the national average, indicating that the general cost of goods and services is comparable to the rest of the country.
How many Market Research Analysts and Marketing Specialists are there in Erie, PA?
There are approximately 410 Market Research Analysts and Marketing Specialists employed in Erie, PA, representing 3.47 jobs per 1,000 workers in the local economy.
Is the job market for Market Research Analysts and Marketing Specialists strong in Erie, PA?
The market is moderately concentrated with a Location Quotient of 0.62, suggesting it's not a primary hub for these roles but offers a stable presence.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 410 employees in the Erie, PA area with a job density of 3.47 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in Erie, PA
- All Occupations Salary in Erie, PA
- Office and Administrative Support Occupations Salary in Erie, PA
- Production Occupations Salary in Erie, PA
- Food Preparation and Serving Related Occupations Salary in Erie, PA
- Healthcare Support Occupations Salary in Erie, PA
- Sales and Related Occupations Salary in Erie, PA
- Transportation and Material Moving Occupations Salary in Erie, PA
- Healthcare Practitioners and Technical Occupations Salary in Erie, PA
- Management Occupations Salary in Erie, PA
- Educational Instruction and Library Occupations Salary in Erie, PA
- Browse All Jobs in Erie, PA →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Erie, PA