Average Market Research Analysts and Marketing Specialists Salary in Syracuse, NY
Market Research Analysts and Marketing Specialists in Syracuse, NY, earn an average annual salary of $78,390. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially lower demand contribute to this compensation difference. While the nominal salary is lower, understanding the local economic context is crucial for a complete picture.
Executive Summary
- Average Salary: $78,390 per year.
- Growth Trend: Salaries have shifted 19.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $125,490.
- Outlook: With a local workforce of 1,130 individuals in this field, Syracuse presents a moderate employment base for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.69 indicates a slightly lower concentration of these professionals compared to the national average, suggesting that while the field is present, it may not be as deeply entrenched or in as high demand as in larger metropolitan areas.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Syracuse, NY earns-9.7%below the national average.
$37.7
$1,508
$6,533
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Syracuse is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, mirroring national trends. This growth is typically driven by increasing reliance on data-driven marketing strategies and the evolving digital landscape, which necessitates skilled professionals to interpret consumer behavior and market trends.
Market Research Analysts and Marketing Specialists Salary Distribution in Syracuse, NY
Career progression for Market Research Analysts and Marketing Specialists in Syracuse, as elsewhere, typically involves a significant salary increase with experience. Entry-level positions might start considerably lower than the average, while seasoned professionals with specialized skills and a proven track record can command salaries well above the $78,390 mark. The percentile gaps between junior and senior roles signify substantial opportunities for career and financial advancement within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $40,940 | $19.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $58,793 | $28.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $71,260 | $34.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $97,988 | $47.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $125,490 | $60.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$78,390
Gross Pay
Real Wage (Purchasing Power)
$78,390
Adjusted for COL (100)
The average salary of $78,390 in Syracuse aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst's salary in Syracuse is equivalent to the national average. While the nominal income is lower than the national average salary, the cost of living parity suggests that the take-home pay effectively covers expenses at a similar rate to the rest of the country.
Job Market Context
1,130
Total Jobs
3.845
Per 1K Jobs
0.69
Location Quotient
Syracuse, NY has 0.69x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.69 for Market Research Analysts and Marketing Specialists in Syracuse indicates that this profession is less concentrated locally than the national average. This suggests a potentially less saturated job market, which could mean fewer direct competitors for open positions. However, it also implies that the overall demand might be proportionally lower compared to national hubs for this specific career path.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Ithaca, NY Market Research Analysts and Marketing Specialists Salary | $80,740↑ 3% | 45 mi |
| Utica-Rome, NY Market Research Analysts and Marketing Specialists Salary | $69,350↓ 12% | 46 mi |
| Watertown-Fort Drum, NY Market Research Analysts and Marketing Specialists Salary | $68,590↓ 13% | 66 mi |
| Binghamton, NY Market Research Analysts and Marketing Specialists Salary | $75,630↓ 4% | 66 mi |
| Elmira, NY Market Research Analysts and Marketing Specialists Salary | $60,840↓ 22% | 74 mi |
Comparing salaries near Syracuse, NY
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Syracuse, NY?
The median annual salary for a Market Research Analysts and Marketing Specialists in Syracuse, NY is $78,390. This typically ranges from $40,940 for entry-level positions to $125,490 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Syracuse, NY is 9.7% lower than the national median of $86,770.
Is Syracuse, NY a lucrative place for Market Research Analysts and Marketing Specialists?
No, not more lucrative than the national average.The average salary of $78,390 is below the national average of $86,770, although the cost of living is on par with the national average.
Is Syracuse, NY a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Syracuse, NY is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Syracuse, NY?
Some top paying nearby cities include Ithaca, NY ($80,740) and Utica-Rome, NY.
How does the Syracuse salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Syracuse, NY is $78,390, which is lower than the national average of $86,770.
What is the cost of living in Syracuse, NY for these professionals?
Syracuse, NY has a Cost of Living Index of 100, which is exactly the national average. This means that the cost of goods and services is comparable to the rest of the United States.
How concentrated is the market for these roles in Syracuse?
The Location Quotient of 0.69 indicates that Market Research Analysts and Marketing Specialists are less concentrated in Syracuse compared to the national average, suggesting a smaller but potentially less competitive local market.
What is the total number of Market Research Analysts and Marketing Specialists in Syracuse?
There are approximately 1,130 Market Research Analysts and Marketing Specialists employed in the Syracuse, NY area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,130 employees in the Syracuse, NY area with a job density of 3.845 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Syracuse, NY