Market Research Analysts and Marketing Specialists in the Capital/Northern New York nonmetropolitan area earn an average annual salary of $70,500. This figure falls below the national average of $86,770, reflecting the unique economic dynamics and potentially lower demand for these specialized roles within this specific region. The localized pay scale is intrinsically tied to the area's economic structure and the concentration of industries requiring these analytical skills.
Executive Summary
- Average Salary: $70,500 per year.
- Growth Trend: Salaries have shifted 25.7% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $115,170.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in this nonmetropolitan area appears to be relatively niche, with a total local workforce of 330 individuals in this field. The Location Quotient of 0.41 indicates a lower concentration of these professionals compared to the national average, suggesting a less robust or more specialized demand within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Capital/Northern New York nonmetropolitan area earns-18.8%below the national average.
$33.9
$1,356
$5,875
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced a steady upward trend over the past four years, mirroring national patterns of wage growth driven by inflation and increasing demand for data-driven insights across industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Capital/Northern New York nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales significantly with experience. Entry-level positions may start closer to the lower end of the pay scale, while seasoned professionals with extensive experience and a proven track record can command salaries well above the average. The percentile gaps in salary distribution clearly signify opportunities for career advancement and increased earning potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,980 | $18.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $52,875 | $25.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $61,910 | $29.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $88,125 | $42.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $115,170 | $55.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$70,500
Gross Pay
Real Wage (Purchasing Power)
$70,500
Adjusted for COL (100)
The nominal average salary of $70,500 in the Capital/Northern New York nonmetropolitan area aligns perfectly with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that salary is comparable to the national average, offering a stable financial environment for residents.
Job Market Context
330
Total Jobs
2.317
Per 1K Jobs
0.41
Location Quotient
At 0.41x, Capital/Northern New York nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.41, the market for Market Research Analysts and Marketing Specialists in the Capital/Northern New York nonmetropolitan area is less concentrated than the national average. This suggests that while there may be fewer job opportunities compared to more populous or industry-rich areas, professionals in this niche might face less direct competition for available roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Binghamton, NY Market Research Analysts and Marketing Specialists Salary | $75,630↑ 7% | 49 mi |
| Kingston, NY Market Research Analysts and Marketing Specialists Salary | $76,350↑ 8% | 51 mi |
| Scranton--Wilkes-Barre, PA Market Research Analysts and Marketing Specialists Salary | $64,570↓ 8% | 64 mi |
| Utica-Rome, NY Market Research Analysts and Marketing Specialists Salary | $69,350↓ 2% | 66 mi |
| Albany-Schenectady-Troy, NY Market Research Analysts and Marketing Specialists Salary | $77,640↑ 10% | 68 mi |
Comparing salaries near Capital/Northern New York nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Capital/Northern New York nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Capital/Northern New York nonmetropolitan area is $70,500. This typically ranges from $38,980 for entry-level positions to $115,170 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Capital/Northern New York nonmetropolitan area is 18.8% lower than the national median of $86,770.
Is Capital/Northern New York nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.The average salary of $70,500 is significantly lower than the national average, although the cost of living is on par. The low location quotient indicates a less concentrated job market for these roles.
Is Capital/Northern New York nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Capital/Northern New York nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Capital/Northern New York nonmetropolitan area?
Some top paying nearby cities include Binghamton, NY ($75,630) and Kingston, NY.
How does the salary compare to the national average?
The average salary of $70,500 in the Capital/Northern New York nonmetropolitan area is notably lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in this area?
The Cost of Living Index for the Capital/Northern New York nonmetropolitan area is 100, which is exactly the national average, indicating that the general cost of goods and services is comparable to the rest of the country.
How concentrated are these jobs in the local workforce?
These jobs are less concentrated in the local workforce, with a Location Quotient of 0.41, meaning they are less prevalent than the national average.
What does the low Location Quotient imply for job seekers?
A low Location Quotient suggests that the market is less saturated with these professionals, which could mean less competition for available positions, but also potentially fewer overall opportunities compared to areas with a higher concentration.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 330 employees in the Capital/Northern New York nonmetropolitan area area with a job density of 2.317 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Capital/Northern New York nonmetropolitan area