In Albany-Schenectady-Troy, NY, Market Research Analysts and Marketing Specialists earn an average annual salary of $77,640. This figure is notably below the national average of $86,770, suggesting that local market dynamics, industry concentration, or regional economic factors may influence compensation levels. Understanding these local nuances is crucial for professionals in this field.
Executive Summary
- Average Salary: $77,640 per year.
- Growth Trend: Salaries have shifted 5.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $127,600.
- Outlook: The Albany-Schenectady-Troy region supports a workforce of approximately 2,300 Market Research Analysts and Marketing Specialists. With a Location Quotient of 0.93, the concentration of these roles is slightly below the national average, indicating a stable but not exceptionally dense job market. The presence of over 5 jobs per 1,000 workers signifies consistent demand within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Albany-Schenectady-Troy, NY earns-10.5%below the national average.
$37.3
$1,493
$6,470
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that the market for Market Research Analysts and Marketing Specialists has seen steady growth over the past four years, mirroring national trends. This growth is likely driven by an increasing reliance on data-driven decision-making across various industries, leading to a gradual increase in both job opportunities and average salaries within the Albany-Schenectady-Troy metropolitan area.
Market Research Analysts and Marketing Specialists Salary Distribution in Albany-Schenectady-Troy, NY
Salary progression for Market Research Analysts and Marketing Specialists in Albany-Schenectady-Troy typically scales significantly with experience. Entry-level positions may start closer to the lower percentiles, while seasoned professionals with specialized skills and a proven track record can command salaries in the upper percentiles. The widening gap between entry-level and senior-level compensation reflects the career advancement opportunities and increased responsibilities associated with more experienced roles.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $34,520 | $16.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $58,230 | $28 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $69,810 | $33.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $97,050 | $46.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $127,600 | $61.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$77,640
Gross Pay
Real Wage (Purchasing Power)
$77,640
Adjusted for COL (100)
The nominal average salary of $77,640 in Albany-Schenectady-Troy aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the salary in this region is equivalent to the national average, making it neither exceptionally advantageous nor disadvantageous from a cost-of-living perspective. Professionals can expect their earnings to cover standard living expenses at a rate comparable to the rest of the country.
Job Market Context
2,300
Total Jobs
5.185
Per 1K Jobs
0.93
Location Quotient
Albany-Schenectady-Troy, NY has 0.93x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.93, the Albany-Schenectady-Troy market for Market Research Analysts and Marketing Specialists is nearly on par with the national average in terms of concentration. This suggests a balanced job market where the number of professionals is proportionate to the national distribution. While not a hub of extreme specialization, the market is robust enough to offer consistent opportunities without being overly saturated.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Albany-Schenectady-Troy, NY
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Albany-Schenectady-Troy, NY?
The median annual salary for a Market Research Analysts and Marketing Specialists in Albany-Schenectady-Troy, NY is $77,640. This typically ranges from $34,520 for entry-level positions to $127,600 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Albany-Schenectady-Troy, NY is 10.5% lower than the national median of $86,770.
Is Albany-Schenectady-Troy, NY a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.The average salary of $77,640 is below the national average of $86,770, although the cost of living is on par with the national average.
Is Albany-Schenectady-Troy, NY a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Albany-Schenectady-Troy, NY is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Albany-Schenectady-Troy, NY?
Some top paying nearby cities include Pittsfield, MA ($85,050) and Glens Falls, NY.
How does the Albany-Schenectady-Troy salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Albany-Schenectady-Troy is $77,640, which is lower than the national average of $86,770.
What is the cost of living in Albany-Schenectady-Troy, NY?
The Cost of Living Index for Albany-Schenectady-Troy is 100, which is exactly the national average, indicating that the cost of goods and services is comparable to the rest of the United States.
How concentrated is the job market for Market Research Analysts and Marketing Specialists in this area?
The job market concentration, measured by the Location Quotient, is 0.93, indicating a slightly lower presence of these roles compared to the national average.
What is the total workforce size for this role in Albany-Schenectady-Troy?
There are approximately 2,300 Market Research Analysts and Marketing Specialists employed in the Albany-Schenectady-Troy metropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 2,300 employees in the Albany-Schenectady-Troy, NY area with a job density of 5.185 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Albany-Schenectady-Troy, NY