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Average Market Research Analysts and Marketing Specialists Salary in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD

In the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $84,060. This figure is slightly below the national average of $86,770, suggesting a nuanced compensation landscape influenced by local economic factors and industry demand within the region. The specific economic drivers and competitive pressures within this large metropolitan area shape the earning potential for these professionals.

Executive Summary

  • Average Salary: $84,060 per year.
  • Growth Trend: Salaries have shifted 6.8% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $135,670.
  • Outlook: The Philadelphia-Camden-Wilmington area supports a substantial workforce of 17,200 Market Research Analysts and Marketing Specialists. With a Location Quotient of 1.07, the concentration of these roles in the region is slightly higher than the national average, indicating a robust and somewhat specialized job market. This suggests a healthy demand for professionals in this field, with nearly 6 out of every 1,000 workers employed in these capacities.
2024 Market Data

Salary Overview

$84,060

The average Market Research Analysts and Marketing Specialists in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD earns-3.1%below the national average.

BreakdownBased on 40h/week
Hourly

$40.4

Weekly

$1,617

Monthly

$7,005

Market Research Analysts and Marketing Specialists Salary Distribution in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD

Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions may start at the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command salaries well above the average. The percentile gaps in earnings clearly signify the value placed on experience, expertise, and leadership within the field.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$43,550$20.9
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$63,045$30.3
ManagerOversees team, compliance, and project delivery.50% (Median)$76,950$37
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$105,075$50.5
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$135,670$65.2

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$84,060

Gross Pay

Real Wage (Purchasing Power)

$84,060

Adjusted for COL (100)

The average annual salary of $84,060 in Philadelphia-Camden-Wilmington aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst's salary in this region is comparable to the national average, offering a stable financial environment for residents. Your earnings will likely cover expenses at a rate consistent with the rest of the country.

Job Market Context

17,200

Total Jobs

5.997

Per 1K Jobs

1.07

Location Quotient

Above Average

With a location quotient of 1.07, Philadelphia-Camden-Wilmington, PA-NJ-DE-MD has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.

A Location Quotient of 1.07 for Market Research Analysts and Marketing Specialists in Philadelphia-Camden-Wilmington indicates a slightly higher concentration of these jobs compared to the national average. This suggests that the market is not oversaturated but rather possesses a healthy presence of these roles, potentially offering more opportunities and a competitive environment for skilled professionals seeking employment or career advancement.

Nearby Job Markets

Nearby Cities for Market Research Analysts and Marketing Specialists

CitySalaryDist.
Trenton-Princeton, NJ Market Research Analysts and Marketing Specialists Salary$91,900↑ 9%28 mi
Vineland, NJ Market Research Analysts and Marketing Specialists Salary$72,020↓ 14%35 mi
Allentown-Bethlehem-Easton, PA-NJ Market Research Analysts and Marketing Specialists Salary$70,710↓ 16%47 mi
Sussex Delaware nonmetropolitan area Market Research Analysts and Marketing Specialists Salary$82,070↓ 2%47 mi
Reading, PA Market Research Analysts and Marketing Specialists Salary$67,710↓ 19%48 mi

Comparing salaries near Philadelphia-Camden-Wilmington, PA-NJ-DE-MD

Hiring Market Research Analysts and Marketing Specialistss?

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD?

The median annual salary for a Market Research Analysts and Marketing Specialists in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD is $84,060. This typically ranges from $43,550 for entry-level positions to $135,670 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD is 3.1% lower than the national median of $86,770.

Is Philadelphia-Camden-Wilmington, PA-NJ-DE-MD a lucrative place for Market Research Analysts and Marketing Specialists?

Yes, with a slight caveat.The average salary of $84,060 is competitive and aligns with the national cost of living, while the slightly above-average concentration of jobs suggests a healthy market.

Is Philadelphia-Camden-Wilmington, PA-NJ-DE-MD a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Philadelphia-Camden-Wilmington, PA-NJ-DE-MD?

Some top paying nearby cities include Trenton-Princeton, NJ ($91,900) and Vineland, NJ.

How does the Philadelphia salary compare to the national average?

The average salary of $84,060 in Philadelphia is slightly lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.

What is the cost of living in Philadelphia-Camden-Wilmington?

The Cost of Living Index for Philadelphia-Camden-Wilmington is 100, which is exactly the national average, indicating a balanced cost of living.

Is the job market for Market Research Analysts strong in Philadelphia?

Yes, the Location Quotient of 1.07 suggests a slightly higher concentration of these jobs than the national average, indicating a robust market.

How many Market Research Analysts and Marketing Specialists work in the Philadelphia area?

There are approximately 17,200 Market Research Analysts and Marketing Specialists employed in the Philadelphia-Camden-Wilmington metropolitan area.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 17,200 employees in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD area with a job density of 5.997 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Top Jobs in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD

Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD