In the Sussex Delaware nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $82,070. This figure is slightly below the national average of $86,770, reflecting the unique economic dynamics and demand specific to this region. Factors such as local industry concentration and the overall economic landscape of nonmetropolitan Delaware contribute to this localized pay scale.
Executive Summary
- Average Salary: $82,070 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $139,690.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in the Sussex Delaware nonmetropolitan area, with a total local workforce of 290, indicates a niche presence. The Location Quotient of 0.57 suggests that this profession is less concentrated here compared to the national average, implying a potentially less saturated but also less robust demand for these specialized roles within the immediate area.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Sussex Delaware nonmetropolitan area earns-5.4%below the national average.
$39.5
$1,578
$6,839
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for the Sussex Delaware nonmetropolitan area is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, mirroring national trends. This growth is typically driven by increasing data complexity, the evolving digital marketing landscape, and a sustained need for businesses to understand consumer behavior.
Market Research Analysts and Marketing Specialists Salary Distribution in Sussex Delaware nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start at a lower percentile of the salary range, while seasoned professionals with extensive experience and specialized skills can command salaries well into the upper percentiles. The widening gap between entry-level and senior roles underscores the value placed on expertise and proven track records in this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,910 | $20.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $61,553 | $29.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $86,840 | $41.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $102,588 | $49.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $139,690 | $67.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$82,070
Gross Pay
Real Wage (Purchasing Power)
$82,070
Adjusted for COL (100)
The average annual salary of $82,070 in the Sussex Delaware nonmetropolitan area aligns perfectly with the national average cost of living, indicated by an index of 100. This means that, on average, your purchasing power for goods and services in this region is comparable to the national standard, making the nominal salary translate directly to real economic value without significant adjustment.
Job Market Context
290
Total Jobs
3.163
Per 1K Jobs
0.57
Location Quotient
Sussex Delaware nonmetropolitan area has 0.57x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.57, the market for Market Research Analysts and Marketing Specialists in the Sussex Delaware nonmetropolitan area is less concentrated than the national average. This suggests that while there may be fewer job opportunities compared to more populous or industrially diverse regions, professionals in this field might face less direct competition for available roles, potentially offering a unique advantage to skilled individuals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Sussex Delaware nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Sussex Delaware nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Sussex Delaware nonmetropolitan area is $82,070. This typically ranges from $41,910 for entry-level positions to $139,690 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Sussex Delaware nonmetropolitan area is 5.4% lower than the national median of $86,770.
Is Sussex Delaware nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not exceptionally lucrative compared to national averages.The average salary of $82,070 is below the national average, although the cost of living is also at the national average, making the purchasing power comparable.
Is Sussex Delaware nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Sussex Delaware nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Sussex Delaware nonmetropolitan area?
Some top paying nearby cities include Dover, DE ($75,230) and Vineland, NJ.
How does the job concentration compare to the national average?
The job concentration, measured by the Location Quotient of 0.57, is significantly lower than the national average of 1.0, indicating fewer Market Research Analysts and Marketing Specialists per worker in this area.
What is the total number of Market Research Analysts and Marketing Specialists in this area?
There are approximately 290 Market Research Analysts and Marketing Specialists employed in the Sussex Delaware nonmetropolitan area.
How many Market Research Analyst and Marketing Specialist jobs are there per 1,000 workers?
There are 3.163 jobs for Market Research Analysts and Marketing Specialists per 1,000 workers in the Sussex Delaware nonmetropolitan area.
Does the cost of living affect the perceived value of the salary?
No, the cost of living index is exactly 100, which is the national average. This means the $82,070 salary has the same purchasing power as the national average salary in terms of cost of living.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 290 employees in the Sussex Delaware nonmetropolitan area area with a job density of 3.163 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Sussex Delaware nonmetropolitan area