Average Market Research Analysts and Marketing Specialists Salary in Ann Arbor, MI
In Ann Arbor, MI, Market Research Analysts and Marketing Specialists earn an average annual salary of $77,160. This figure is notably below the national average of $86,770, suggesting localized economic factors and a potentially different demand dynamic influence compensation within this Michigan hub. The specific economic landscape and industry concentration in Ann Arbor play a crucial role in shaping these salary benchmarks.
Executive Summary
- Average Salary: $77,160 per year.
- Growth Trend: Salaries have shifted 11.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $124,300.
- Outlook: Ann Arbor hosts a local workforce of 1,150 professionals in Market Research and Marketing Specialist roles. With a Location Quotient of 0.94, the concentration of these jobs is slightly below the national average, indicating a stable yet not exceptionally concentrated market. The presence of 5.258 jobs per 1,000 workers suggests a consistent demand for these skills within the region's economic framework.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Ann Arbor, MI earns-11.1%below the national average.
$37.1
$1,484
$6,430
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Ann Arbor is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have seen a gradual upward trend over the past four years, mirroring national patterns of salary growth driven by inflation, increased demand for data-driven insights, and evolving marketing strategies.
Market Research Analysts and Marketing Specialists Salary Distribution in Ann Arbor, MI
Salary progression for Market Research Analysts and Marketing Specialists in Ann Arbor typically scales significantly with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with specialized skills and a proven track record can command salaries well into the upper percentiles. The widening gap between entry-level and senior roles reflects the increasing value placed on expertise and strategic contribution within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,790 | $18.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,870 | $27.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,390 | $31.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $96,450 | $46.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $124,300 | $59.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$77,160
Gross Pay
Real Wage (Purchasing Power)
$77,160
Adjusted for COL (100)
The nominal average salary of $77,160 in Ann Arbor aligns perfectly with the national average Cost of Living Index of 100. This means that while the salary is below the national average, the purchasing power of that salary is equivalent to the national average, making the effective financial standing comparable to the rest of the country.
Job Market Context
1,150
Total Jobs
5.258
Per 1K Jobs
0.94
Location Quotient
Ann Arbor, MI has 0.94x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
Ann Arbor's Location Quotient of 0.94 suggests that the market for Market Research Analysts and Marketing Specialists is nearly on par with the national average in terms of concentration. This indicates a balanced job market where demand and supply are relatively stable, without an oversupply or significant undersupply of professionals compared to the rest of the United States.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Monroe, MI Market Research Analysts and Marketing Specialists Salary | $76,200↓ 1% | 31 mi |
| Jackson, MI Market Research Analysts and Marketing Specialists Salary | $67,020↓ 13% | 34 mi |
| Detroit-Warren-Dearborn, MI Market Research Analysts and Marketing Specialists Salary | $82,160↑ 6% | 35 mi |
| Toledo, OH Market Research Analysts and Marketing Specialists Salary | $68,740↓ 11% | 43 mi |
| Flint, MI Market Research Analysts and Marketing Specialists Salary | $61,650↓ 20% | 52 mi |
Comparing salaries near Ann Arbor, MI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Ann Arbor, MI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Ann Arbor, MI is $77,160. This typically ranges from $37,790 for entry-level positions to $124,300 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Ann Arbor, MI is 11.1% lower than the national median of $86,770.
Is Ann Arbor, MI a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the average salary of $77,160 is respectable, it falls below the national average of $86,770. However, the cost of living being at the national average means the purchasing power is equivalent.
Is Ann Arbor, MI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Ann Arbor, MI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Ann Arbor, MI?
Some top paying nearby cities include Monroe, MI ($76,200) and Jackson, MI.
How does Ann Arbor's job market compare to the national average for this role?
Ann Arbor's market is slightly less concentrated than the national average, with a Location Quotient of 0.94, suggesting a stable but not overly saturated job environment for these professionals.
What is the purchasing power of a Market Research Analyst's salary in Ann Arbor?
With a Cost of Living Index of 100, the average salary of $77,160 in Ann Arbor offers purchasing power equivalent to the national average.
How many Market Research Analysts and Marketing Specialists are there in Ann Arbor?
There are approximately 1,150 individuals employed in these roles within the Ann Arbor local workforce.
Are there many job openings for Market Research Analysts in Ann Arbor?
With 5.258 jobs per 1,000 workers, the rate of employment suggests a steady presence of job opportunities, though not indicative of rapid expansion.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,150 employees in the Ann Arbor, MI area with a job density of 5.258 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Ann Arbor, MI